Apple Looking for TV Networks to Bear Streaming Costs for Upcoming TV Service

There's been countless TV and TV service rumors for almost a decade now.

Wake me up when any of this comes to fruition.

 

Way more expensive than legacy methods of getting content around the world.

 

I believe strongly that within 18 months a subscription to an Apple TV service will be an essential purchase for anyone who wants to enjoy the very best content in their homes. These are exciting times for both Apple and consumers alike.

 

This seems like a good place to start negotiations. Apple brings the eyeballs, in part because of their user interface and easy integration into the Apple ecosystem, and the content producers bring, well, the content and its delivery method.

I can see some less-informed consumers being upset with their AppleTVs though if a particular stream is down/slow due to a content provider not having adequate bandwidth/availability.

 

I hope Apple can succeed and find a way to distribute content and change the industry.
Also, it's a major thing the option to get live sports. I can't cut the cable until that is a reality.

 

If Apple does it for them, it will probably be streamed in Chinese.

 

This sounds like the more likely reason over "infrastructure concerns".

 

No. Apples for massive data centres and ability to do this. This is likely solely a negotiating tactic

 

Maybe I'm just excited, but my advice is not to fall asleep just yet. Based solely on the same articles we're all reading, I feel we're getting close.

 

Man, I am so tired of reading rumors on a rumors website!

 

Although I wish Apple would roll out a service similar to Google Fiber. I think those folks are paying $30-$40/month for Gigabit fiber service in their homes.

Then you could cut out the cord AND the evil cable companies. (I'm looking at YOU Comcast.)

 

This. Live sports is the only thing keeping the cord for me.

 

Ugh, it's a little perplexing that Apple is concerned over CDN costs. Considering the amount of and rate at which they are building enormous data centers, you'd have thought a streaming video service would be a walk in the park for Apple.

I thought Apple liked to control as much as they can with regards to their products too.

 

Live sports and I'm likely sold

Fox means hopefully fox sports
Disney is there for ESPN
Cbs good
Now nbc nbcsn
And tnt tbs left to go

 

Wow this is how Cook takes the lead? Not the Apple of Jobs is it? Of iTunes and music? Nope.

 

$40 to stream 25 channels??? that's more than I pay for unlimited 100mbit Internet plus premium cable HD TV with 60+ channels combined over here.

I am guessing US Only then cuz it wouldn't make any sense over here.

 

Comment back when any of it comes to fruition. Thanks.

 

Yea Europe really isn't comparable to us market pricing

Similar to gas price vice versa

 

The networks should want to handle the streaming so they can cross-reference the streaming IP addresses with other databases. If Apple handles the streams the networks probably won't be able to get that data.

Although streaming yourself might make the ad revenue from streaming more lucrative because of IP address tracking, but I doubt that the broadcast networks will be able to handle that kind of load anytime soon.

 

and rightly so. To the consumer they are receiving a service from Apple, of which they are paying Apple, and using Apple hardware.

If the service were to slow like you said the consumer has every right to blame Apple and its their responsibility to fix it.

 

Live sports could be so much better in the future. How about a design which allows for extensions or menus that can be closed or opened seamlessly, for example you could remove all on screen content and place that information on an Watch glance, so you could have a 100% clean display, and simply raise your wrist or press a button to see the current scores or stats, including far more stats than ever before. Apps designed specifically for live sports, etc. ability to mute commentators, change camera angles, etc etc. There's a lot of possibility.

 

Therefore, I imagine there will be some strong QoS guarantees that content providers will be asked to ensure.

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There are some differences here now though. The television industry is not in the same free-fall as the record industry was during the Napster era when the iTunes music store launched. Even with Satellite TV, and products from the local telephone company, many consumers don't really have a choice where their TV comes from, and are forced between one or two providers. It's not quite a monopoly, but the consumers aren't really seeing much benefit. Basically, the cable companies (who provide most of the internet into peoples homes and control what networks are on their systems) have no reason to want to play ball with Apple, or make it easier for networks like ESPN to join Apple's new service, bypassing the cable company. This is one of the reasons that until there is a third way to get high-speed internet into your home, I foresee either limited services like this rumored Apple service, or increased charges for high-speed internet into your home.

Plus, everyone sees how well Apple's done in the music business with the iTunes store and if they DO negotiate with Apple, want to keep more of the money for themselves.

 

Thanks Tim, we are excited about this too. I still think a fully a la cart option would be great with a package option for those that want to purchase multiple and get some sort of discount.

Other than that keep up the good work, leave politics to others, and bring on the watch next week.

 

You do realize you get over 20 stations with TWC for $20 and over 70 for $40. Why would I pay $40 on ATV to get 25???

I agree, Apple shouldn't be streaming the content. Apple should just provide the interface to do so.