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Apple Looking to License More Movies to Expand Apple TV+ Library

This is a great call in my eyes. I don't care for much TV (it just takes too long, often 60+ hours to watch a full series etc.) but I have really enjoyed having a selection of movies on TV+ recently and watching them in Dolby Vision/Atmos on the Vision Pro. It's a killer viewing experience, the quality is fantastic.
 
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Yes, the older great shows people will watch again. Watching great older shows is easier because you know it’s good and you can remember watching it when you were younger or with a show like Suits, see Meghan in the show before she married into British royalty.

I still think Apple TV should be known for being contemporary making new stuff. Users can subscribe to other streamers in Apple TV.
 
anthogag said:
Licensing older movies and shows that are already on other streaming services just to increase the catalog is boring.

Great shows bring customers to a platform. Apple should spend its money on trying to make or get original hit entertainment.

If they're going to licence movies get the new movies that come to streaming after playing in theatres.
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I guess I am not the only one who doesn't care about TV shows but loves to watch movies from the golden age of Hollywood in the 80s and 90s. There are still many classics left I want to watch, that's not boring at all.
 
I wonder if this was the plan all along, or if this was just inevitable. I have a feeling we've seen this pattern before...

Rely on originals only. For whatever reason, not satisfied to stay that small.

Raise price, more originals, license some content.

License more content, so many originals now some don't pay off, another price increase.

Then comes the "ad-supported" tier at a lower price. More licensed content, fewer hit originals.

Another price increase. Ad-supported now costs what the "old" ad-free plan did. Quality starts to suffer.

That last stage is where everyone else seems to be at or near now.

I really wish we could get it together in this country to separate content from content viewers. If we could just buy a license to content from content owners, and then view it in a system designed for the viewers rather than the content owners, the world would be a better place (as far as TV viewing is concerned.)

But the current system incentivizes content owners to ratchet their content further and further down. And the user experience suffers for it.
 
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What Apple NEEDS to do but isn’t is a way to get its Apple TV Channel lineup to be on par with Amazon’s. Apple TV+ is a SHOWCASE for their overarching TV App service, because the TV App and its channels ARE a service and a crucial one at that. How come Amazon gets to have channels like Max, Crunchyroll, PBS/PBS Kids, etc but Apple is still behind?? Until they recognize their channels service is just as important if not MORE important than just Apple TV+ they will never dent that market.
 
I’m waiting for Foundation season 3 to subscribe to Apple TV+ again.
 
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Some fantastic shows on AppleTV+ - slow horses, foundation, Ted Lasso etc etc. some of the problems come from the short number of episodes and the time taken to film a new series.

Now if Apple wants subscribers - refilm season 8 of GoT
 
jaehaerys48 said:
This. I like Apple, but sometimes the company feels very American. TV+ is the best example of this. Netflix has had a lot of success licensing international shows. Compared to them TV+ just feels like single American TV channel - a relatively good one, but still limited nonetheless.
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Another way of looking at this is that there is enough unwatched content to justify buying the service for one or two months and then waiting for another 6 months. I've now done this. Had a one year subscription - didn't renew it - but at summer's end I'll subscribe again for a month or two. Apple should be trying to find a way to entice me to get yearly subscriptions. And that won't be by just featuring a range of US focussed items - US comedy, US motivational stuff, US kids stuff etc.
 
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The quality of Apple TV+ programming is higher than the other channels, full stop (period, as the Americans say).

However, if Apple wants to make the library larger, then I have reservations. I think the company's decision makers will have to be extremely careful. They might be better toco-produce something that is already successful. Disney partnered with BBC's Dr Who, and the production has a bigger budget but still keeps the original idea. If Apple were to look at and invest in Star Trek, for example (the whole universe, including tv shows, films and games), which is Paramount's biggest product (and they have recent been taken over) then Star Trek could make more new shows of great quality to satisfy both companies.

That's my view anyway.
 
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Adysubman said:
Some fantastic shows on AppleTV+ - slow horses, foundation, Ted Lasso etc etc. some of the problems come from the short number of episodes and the time taken to film a new series.

Now if Apple wants subscribers - refilm season 8 of GoT
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see for me, at the original price point, i loved apple tv+ even though there were a couple of months with nothing to watch. most of the year there was one or two series where an episode dropped every week and it was the best tv around. at €50 a year that was great. now at €100 a year, im getting the same amount of good tv and americans are getting a pile of films that i dont get, wouldnt really want but am sure im paying part of. If next year it becomes €150 i think ill be binning it. and thats a shame as the shows they are making are excellent. really enjoying sunny and presumed innocent at the minute. looking forward to more severance and silo and slow horses.
 
anthogag said:
Licensing older movies and shows that are already on other streaming services just to increase the catalog is boring.

Great shows bring customers to a platform. Apple should spend its money on trying to make or get original hit entertainment.

If they're going to licence movies get the new movies that come to streaming after playing in theatres.
Click to expand...

Where have you been? Do you have Apple TV+?

They have a bunch of original entertainment that they release. The issue is that they want you to keep you coming back between those shows with more than just rentals and purchased shows.

Dark Matter, Presumed Innocent, Sunny, Foundation, Silo, Severance....
 
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