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Apple Looking to Save Space in Future iPhones With Thinner Circuit Boards

klasma said:
Material cost for PCBs that size should already be less than a dollar.
Click to expand...
he clearly doesnt understand, his reply to your post defends your theory even more since more and more means even more a good offer that can keep Apples profit but also not increasing again the prices
 
sack_peak said:
Shareholders demand value. Apple direct hires demand 6 figure and even 9 figure compensation.

How do you pay talent when a vocal minority demand Android pricing?
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what android pricing since android is an OS and not a company like Apple, and android pricing varies a lot
What are you talking about?
 
sack_peak said:
Shareholders demand value. Apple direct hires demand 6 figure and even 9 figure compensation.

How do you pay talent when a vocal minority demand Android pricing?
Click to expand...

I thought it was supply chain costs only going up... and then $15/hr "luxe wage" demands from people NOT actually making iPhone... and then $100/barrel price of oil... and now wages for Apple employees?

Which is it?

Else, the VIX index is up today. Let's blame that next. And milk is trending up again. Let's blame milk... or cows. Or home prices keep rising. Let's blame that. Beef prices are up, so clearly it's them cows again. Bacon is rising. Let's blame the hogs too. I'm seeing a trend here: Farm animals are behind Apple price hikes. ;)
 
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HobeSoundDarryl said:
I thought it was supply chain costs only going up... and then $15/hr "luxe wage" demands from people NOT actually making iPhone... and then $100/barrel price of oil... and now wages for Apple employees?

Which is it?

Else, the VIX index is up today. Let's blame that next. And milk is trending up again. Let's blame milk... or cows. Or home prices keep rising. Let's blame that. Beef prices are up, so clearly it's them cows again. Bacon is rising. Let's blame the hogs too. I'm seeing a trend here. Farm animals are behind Apple price hikes. ;)
Click to expand...
i think not even him knows what is talking about...he is in "supply chain" but he talks about management and shareholders profits and so on. Lets better keep this to article that Apple wants to "save space" in the future iphones, maybe for air , or some other new components or bigger battery
 
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MacRumors said:
A thinner PCB could free up valuable space inside compact devices like the iPhone and Apple Watch to provide more room for larger batteries or other components.
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🤣🤣🤣

We know this ain't happening.😏 Thinner PCB will mean a thinner iPhone. 🙃It's the Apple way.🙃 Until Apple starts trending away from the "you can never be too rich or too thin" mentality...
 
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tyr2 said:
If the regular Pro grows to 6.3 inches, that clearly leaves plenty of space for a Pro Mini to fit into the lineup!
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Good hypothesis guys hope it will come true
Alex Cai said:
probably 3 sizes
5.8，6.3，6.9
Apple was probably in a predicament because they felt that 5.4 is too small for pro, so they made it 5.8, and they found out that 5.8 and 6.1 is about the same so they raised 6.1 to 6.3, thus creating the space for 6.7 to move to 6.9
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I said this half a year ago▲
 
Mousse said:
🤣🤣🤣

We know this ain't happening.😏 Thinner PCB will mean a thinner iPhone. 🙃It's the Apple way.🙃 Until Apple starts trending away from the "you can never be too rich or too thin" mentality...
Click to expand...
Historically a switch from IPS to AMOLED displays allowed for thinner displays which allowed for more mAh of batteries.

That was one of the major selling points of AMOLED 7 years prior to the iPhone X.

A reason why Apple removed the 3.5mm jack was to give more space for more batteries.
 
HobeSoundDarryl said:
If it brings some tangible value improvement to consumers- like more battery- great. But why do I suspect that we will eventually learn that this chip costs less to make/use but doesn't translate to lower pricing? In other words, I wonder if this just another round of even more margin expansion: shareholders delight... but let consumers eat cake.
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Unfortunately, once the consumer has shown that they will pay a certain price for a product, it is highly unlikely that, even with reduced manufacturing costs, the product will be offered at a reduced price point. That delta is profit and Wall Street loves profit. The system is working as planned. 😜
 
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Alex Cai said:
Good hypothesis guys hope it will come true

I said this half a year ago▲
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Would be great if your hypothesis turns out to be true. I’m still using my iPhone 12 Pro and have no desire to get a bigger iPhone than I have now. 5.8” would be perfect. I don’t care if that one can only get a 3x zoom either and the other bigger ones have 5x.
 
lazyrighteye said:
Unfortunately, once the consumer has shown that they will pay a certain price for a product, it is highly unlikely that, even with reduced manufacturing costs, the product will be offered at a reduced price point. That delta is profit and Wall Street loves profit. The system is working as planned. 😜
Click to expand...

I fully understand. As consumers though, we don't have to like that system and just accept that it working as planned makes it all fully acceptable to those who are not shareholders first and/or executives with bonuses tied to earning record profit again and again and again. Else, that yields the $2K iPhone... and then the $2500 one... and then the $3500 one... and so on.

In the greater system on which that plan is based- Capitalism- the ideal "plan" is for consumers to seek to get as much value for their dollars as they can possibly get while sellers try to get as much dollars for their stuff as they can possibly get. That "bargain" pressures sellers to bring prices down which then motivates buyers to pay up at some "middle ground" price.

In the last decade or two, it feels like only 1 side is really doing a great job in that system. It does NOT seem to be working as planned... presumably because consumers have forgotten their great power to say "NO" or too easily just roll over and pay ANY ever-higher price because they increasingly are losing sense of the value of their own hard-earned money.
  • "Oh it's only $200 more this year? OK, that works out to only about $8.33/month in payments (over 24 months) so I'll just pay $200 more."
  • "Oh it's only $2000 more this year? OK, that works out to only about $14.68/month more in payments (over 30 years), so I'll just pay $2000 more."
  • Etc.
I don't fault Apple for attempting to harvest every possible nickel of profit. That is the principle objective of any business and even an obligation to shareholders. However, taking off my own shareholder hat and looking at this through my consumer lens, I desire more value for my dollars. As margin keeps expanding, it means more of my dollars are not going towards the thing I'm buying but being scalped off to the profit bin.

In some hypothetical world, where Apple optimized for the old approx. 40% margin or went completely crazy and cut that to 25%-35%, that extra 8%-23% of money paid for Apple stuff would be buying the actual stuff... not added profit for shareholders.

All consumers should always be wishing for- and seeking- more value for their money. Instead, we seem to be accepting shrinking value while cheering on profit margin expansion... and even trying to rationalize it to each other like it's somehow good for us consumers. If we're shareholders (first), I grasp the cheerleading. But as consumers, it seems we shouldn't love & evangelize it like it's some kind of personal victory.
 
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HobeSoundDarryl said:
I fully understand. As consumers though, we don't have to like that system and just accept that it working as planned makes it all fully acceptable to those who are not shareholders first and/or executives with bonuses tied to earning record profit again and again and again. Else, that yields the $2K iPhone... and then the $2500 one... and then the $3500 one... and so on.

In the greater system on which that plan is based- Capitalism- the ideal "plan" is for consumers to seek to get as much value for their dollars as they can possibly get while sellers try to get as much dollars for their stuff as they can possibly get. That "bargain" pressures sellers to bring prices down which then motivates buyers to pay up at some "middle ground" price.

In the last decade or two, it feels like only 1 side is really doing a great job in that system. It does NOT seem to be working as planned... presumably because consumers have forgotten their great power to say "NO" or too easily just roll over and pay ANY ever-higher price because they increasingly are losing sense of the value of their own hard-earned money.
  • "Oh it's only $200 more this year? OK, that works out to only about $8.33/month in payments (over 24 months) so I'll just pay $200 more."
  • "Oh it's only $2000 more this year? OK, that works out to only about $14.68/month more in payments (over 30 years), so I'll just pay $2000 more."
  • Etc.
I don't fault Apple for attempting to harvest every possible nickel of profit. That is the principle objective of any business and even an obligation to shareholders. However, taking off my own shareholder hat and looking at this through my consumer lens, I desire more value for my dollars. As margin keeps expanding, it means more of my dollars are not going towards the thing I'm buying but being scalped off to the profit bin.

In some hypothetical world, where Apple optimized for the old approx. 40% margin or went completely crazy and cut that to 25%-35%, that extra 8%-23% of money paid for Apple stuff would be buying the actual stuff... not added profit for shareholders.

All consumers should always be wishing for- and seeking- more value for their money. Instead, we seem to be accepting shrinking value while cheering on profit margin expansion... and even trying to rationalize it to each other like it's somehow good for us consumers. If we're shareholders (first), I grasp the cheerleading. But as consumers, it seems we shouldn't love & evangelize it like it's some kind of personal victory.
Click to expand...


I don't think anyone is "cheering" the idea of less value. It's just that any criticism needs to be based on reality.
I don't upgrade my devices every cycle. Choosing to vote with your wallet is the best thing you can do, I believe.
 
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HobeSoundDarryl said:
I fully understand. As consumers though, we don't have to like that system and just accept that it working as planned makes it all fully acceptable to those who are not shareholders first and/or executives with bonuses tied to earning record profit again and again and again. Else, that yields the $2K iPhone... and then the $2500 one... and then the $3500 one... and so on.

In the greater system on which that plan is based- Capitalism- the ideal "plan" is for consumers to seek to get as much value for their dollars as they can possibly get while sellers try to get as much dollars for their stuff as they can possibly get. That "bargain" pressures sellers to bring prices down which then motivates buyers to pay up at some "middle ground" price.

In the last decade or two, it feels like only 1 side is really doing a great job in that system. It does NOT seem to be working as planned... presumably because consumers have forgotten their great power to say "NO" or too easily just roll over and pay ANY ever-higher price because they increasingly are losing sense of the value of their own hard-earned money.
  • "Oh it's only $200 more this year? OK, that works out to only about $8.33/month in payments (over 24 months) so I'll just pay $200 more."
  • "Oh it's only $2000 more this year? OK, that works out to only about $14.68/month more in payments (over 30 years), so I'll just pay $2000 more."
  • Etc.
I don't fault Apple for attempting to harvest every possible nickel of profit. That is the principle objective of any business and even an obligation to shareholders. However, taking off my own shareholder hat and looking at this through my consumer lens, I desire more value for my dollars. As margin keeps expanding, it means more of my dollars are not going towards the thing I'm buying but being scalped off to the profit bin.

In some hypothetical world, where Apple optimized for the old approx. 40% margin or went completely crazy and cut that to 25%-35%, that extra 8%-23% of money paid for Apple stuff would be buying the actual stuff... not added profit for shareholders.

All consumers should always be wishing for- and seeking- more value for their money. Instead, we seem to be accepting shrinking value while cheering on profit margin expansion... and even trying to rationalize it to each other like it's somehow good for us consumers. If we're shareholders (first), I grasp the cheerleading. But as consumers, it seems we shouldn't love & evangelize it like it's some kind of personal victory.
Click to expand...
Not a fan or proponent of The System.
I agree with what you’re saying. I just meant it is rare that a company will pass on savings to the consumer. It’s more set up for passing on profits to shareholders. Boo that!
 
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Is this the reason iPhone run hot every generation, because the lack of room to breath?
 
Aluminum213 said:
I hope they increase the price also 🙏🙏🙏
Click to expand...
Hi this is Apple.

Thank you for your feedback. Here at Apple we value the incredible feedback you provide us. We will take this in consideration in our future products that will serve you in the most thought through manner.

Thank you.
 
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Love-hate 🍏 relationship said:
well hopefully it'll allow them to make their anemic batteries grow a bit
Click to expand...
If they get the board wrong, battery life should improve dramatically thanks to the circuit board cracking and failing and not allowing the phone to operate. Given Apples troubled past with trying to make things thinner, I suspect we are about to find out with this announcement.
 
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840quadra said:
Hoping this also means they can make smaller pro phones with full features.

I get the camera modules are in shorter supply, however we took a huge step back by splitting camera specifications on pro phones and only having it in the Max.

One HUGE reason I buy pro models on the iOS side is because ( unlike Android phones ) I could ( in the past ) get the best cameras in the smaller devices too.
Click to expand...
It might be that putting the exact same components from the Pro Max in the Pro will require reducing the Pro battery size/life too significantly.
 
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