http://cgi.ebay.com/Collectible-App...6QQihZ007QQcategoryZ51046QQrdZ1QQcmdZViewItem The above link is for an Ebay auction for an Apple lunch box. It sold for $50. I'm sorry I didn't find this earlier, I'm sure alot of people on here could have bid up the price a bit more. Here's a picture of the oh so coveted item. I must have missed the keynote when Steve introdoced this one.