Exactly. My work Lenovo has 16GB of RAM, and my 8GB M1 still smokes it. The Lenovo is sitting right next to me right now, with a screen not bright enough to comfortably use it at this spot (my kitchen), while my no-fans MBA doesn't even have the brightness all the way up. If I actually start using the Lenovo, the fans will turn on and the screen will dim even further after an hour or so. I'll take a good screen over more RAM 7 days a week. I can wait 3 more seconds for my Excel sheet to load (which is theoretical, because it's actually faster!), but I can't just wait for the Lenovo screen to get brighter. Some people have a "base level" of RAM that they feel they need. I have a "base level" of physical qualities of the computer, that I simply cannot find a Windows PC that meets, regardless of price. Apple "should" give us 16GB as standard? OK, I'll start complaining about that when the competitors give me good screens, a touchpad that actually feels good to use, no fan-noise, decent speakers, and a battery that gets me through the day. And that's just the hardware.
If 16GB was standard, the moaners would just moan about something else, because they are not computer enthusiasts, but moaning enthusiasts.
Rant over (for now).