Let's finally put this issue to rest. When considering the world in which we live, one must ask themselves how do the choices I make affect the world around me? Considering that the focal point of all movement is toward that which takes the least amount of work, in order to turn the most amount of profits - how do my choices impact the world around me? If I buy product from a company which innovates nothing, consumes other innovative ideas and resources, and produces bland products which resemble every other product and adds nothing to the evolution of design, while functioning poorly or in a compromisingly neglectful way - then I strengthen that aspect in the market place and remove the ability of those who innovate, to provide choices for me. I love Apple as a company and I want them to do well - because it's not often that you get "truly" innovative corporate entities in this world - most corporations just want to "homogenize" existence - distilling it down to a few basic variations which are easy to reproduce; all for the sake of the bottom line. The fact that Apple is forcing innovation into the market - causes a corporate strata that doesn't tolerate vanilla design ethics - and I think that is a good thing. I don't want to live in a neighborhood where the only choices I have for food are, McDonalds, Starbucks, Olive Garden, etc. anymore than I want to use the same old square black laptop with Windows on it. So I believe being a "fanboy" isn't a bad thing if one is really discriminating about what is being supported - while keeping an eye toward the "big picture". Because believe me when I tell you that there are those out there who, for the sake of the almighty dollar - would reduce your choices down to the color gray as long as their coffers are full of "green".