Apple Macbook Pro Strategy

Discussion in 'MacBook Pro' started by shadow82x, Nov 13, 2016.

  1. shadow82x macrumors 6502

    Jul 11, 2012
    New Jersey
  2. tubeexperience macrumors 68040

    Feb 17, 2016

    This is why Apple is neglecting the Mac.
  3. BenTrovato macrumors 68030


    Jun 29, 2012
    Apple would love for that to happen but the tech isn't there and the people don't want it yet. Software and the way we interact with it needs to evolve further. I would guess it's a long term plan but no need to give up the Mac sales now especially when they finally have the market share they never had. The plan should be to canabolize their Mac product line with the iPads but as long as they want people to upgrade every year or two that's a very tall order, if not impossible.
  4. jackoatmon macrumors 6502a


    Sep 15, 2011
    Forbes is the dumbest publication of all.

    Clickbait for the Wall Street wannabe set.

    As for the actual content: no. It's a silly idea. Apple has very clearly and loudly rejected the "everything is a tablet" philosophy adopted by much of the PC industry lately. If they were going this way, do you really think they would have just put all their eggs in the basket of a device that's essentially one big F-U to touchscreen PCs? What could possibly be a more clear indication that they refuse to tablet-ify their laptops than the latest MBPs?

    Do people really think Apple wanted to put a touch screen on the MBP and they just couldn't figure out how to do it?

  5. maflynn Moderator


    Staff Member

    May 3, 2009
    MacBreak Weekly said as much in their latest podcast.

    Basically, Apple is on of the only companies willing to let one product kill off another. They're moving towards a post PC era and while they're improving the MBPs, they understand that touch first devices are the future. That future isn't here yet, as the laptops and desktops still can do a lot more then a tablet can but its catching up. They foresee a day where the iPad is replacing the MBP.

    When looking at Apple's moves and decisions through that perspective, it does make sense in not putting touch on their laptops, and just making them lighter and thinner.
  6. Kjung7 macrumors 6502

    Jan 18, 2013
    iOS makes a ton more money for Apple than MacOS. They get a cut from App downloads, subscriptions, movie/tv show/music, and Apple Pay. I'm not saying they don't make any money from the same things on MacOS but they make a lot more of it on iOS, especially on the app side.

    Apple tested the water with the iPad Pro to see how consumers would react, and so far it hasn't really taken off. At some point I think we'll see tablets being more powerful in terms of CPU power than laptops/desktops. Apple knows that a touch interface will become more prevalent and hence the touch bar on the MacBooks. I think eventually the bottom of the Mac will become a touchscreen.

    Or it's just Apple milking the laptop industry for profits before it goes to hell
  7. cmaier macrumors G4

    Jul 25, 2007
    Nope. Apple will sell trucks so long as people need trucks. The people at Apple use macs. They love them. They just think most people don't need trucks and for them cars are a better choice.
  8. haydn! macrumors 6502a

    Nov 10, 2008
    Yes, but I think we'll see the MacBook go first before the Pro. You're probably also talking another 2 major revisions of the MacBook first to bridge the gap - the Touch Bar is likely a prelude to a OLED track pad and then a OLED touch keyboard with better tactile responsiveness using advances in Force Touch... so probably another 6 years at least before it's a reality. People say Apple don't innovate. They do, the pieces just haven't come together yet.
  9. jackoatmon macrumors 6502a


    Sep 15, 2011
    Now this is an interesting point. Sounds to me like you're saying, the laptop will become something akin to a non-touch screen as the "screen part" and a modified touchscreen input as the "computer part."

    I don't know if I buy it, but if laptops were to go more touch-ey, I could see this being the route. 2 screens, facing each other, one super minimal OLED input device and a super beautiful non-touch display screen.

    It could almost be like, the OS is down there at your fingertips and the "window" content goes into your eyes. You only have to "see" most of the OS if you look down.
  10. ixxx69 macrumors 65816

    Jul 31, 2009
    United States
    Apple has little interest in killing off Macs in general... they sell 20 million of them a year, and they're very profitable per unit. (though as others have said, Apple isn't afraid to let a product cannibalize another)

    The whole "iPad" as a laptop replacement isn't about Mac users, it's about Windows users. Even though iPad sales have plummeted from their peak, they still sell 40 million of them a year.

    I can't find stats, but it's probably safe to say that at least 50%, and probably more like 75% or more of iPad users have a Windows computer, not a Mac. Apple is especially interested in those Windows users being able to replace their Windows computer with an iPad rather than replacing their iPad with a Surface or similar. That's why they want to try and position the iPad as a laptop replacement.

    It has nothing to do with intentionally wanting to kill off the Mac, or walled gardens, etc., though I wouldn't go so far as to say that they might not encourage a certain direction in subtle ways.
  11. Kjung7 macrumors 6502

    Jan 18, 2013
    I'm really digging the OLED trackpad idea, but I'm not sure how it would work functionally. How would you interact with the trackpad? Would different apps call in different interfaces? Interesting point/thought but I'm curious as to what real world usage will look like. I guess that's Apple's job to figure it out.
  12. Low country macrumors 6502

    Feb 6, 2016
    South Carolina
    Unless Apple adopts a TRUE desktop OS on iPad the iPad will continue to slide as a "laptop replacement". The iPad "Pro" is the biggest joke of an underpowered "laptop replacement" I've ever seen. I'd rather carry my iMac around with me than the iPad Pro LOL
  13. Wildkraut macrumors 6502a


    Nov 8, 2015
    This is not going to happen anytime soon, as long you can't...

    ... debug iOS apps and web technologies with iOS itself
    ... compile iOS apps with iOS and include thirdparty frameworks and 3d engines.
    ... as long Apple, don't code "iOS incl. the Swift compiler" with iOS itself.
    ... and many many other non Apple related things

    iOS is simply not low level enough, and Apple is unwilling to open it up.
    People who write such articles, have no clue about current and future usage of technologies, they tend to look at it mainly from the consumer and office usage perspective.

    An iPad can replace the MacBook at the consuming and office level, up to a point.
    But an iPad will never become an allround professional advanced device for all kind of usage scenarios as the MacBook currently is. You won't see iPads controlling the LHC or the Space Station, or debugging Networks activities, etc.

    MacBooks or some other type of more advanced and open computer type will always exist and also be needed for this. Lot of things will move to the Cloud, but you can't develop the Cloud without open Computers.

    And if Apple force that someday "by killing the MacBooks and Macs", they will suffocate theirself.
    But the iPad is a nice coexisting buddy.
  14. skids929 macrumors 6502a


    Mar 24, 2011
    Apple doesn't get to decide where the market goes with Laptops. Like Jobs always said you start with the consumer and you work your way backwards to the tech. If they think they are just going to nix the laptop market that would be a grave mistake. Not to mention potentially put an end to one of the best operating systems ever built by man. But the way things are going these days with Cook at the helm I wouldn't be surprised if they thought they could force us into tablets.

    I personally hate iPads, and flat out refuse to use one for my everyday. iOS is a compromise to me in every way. This is where these 2 in 1s with Windows 10 have a serious edge in the market but Apple continues to make OSX untouchable.
  15. Kjung7 macrumors 6502

    Jan 18, 2013
    It's underpowered but every year Apple's Axx chips are getting better and better. Granted iPad Pro isn't for everyone but many people have great use cases for them. It's not for everyone and no electronic device ever is.

    However I don't think Apple will ever bring MacOS to iPads and they have explicitly said so many times in the past.
  16. wegster macrumors 6502

    Nov 1, 2006

    The Forbes article is tripe.
    No matter any delusions or reality distortion fields, in order for Apple tablet to take over and replace the laptop line:
    1. They would need to be as powerful as comparable laptops are, allowing people to develop and debug both iOS and macOS (and watchOS) apps. We're still a ways off here.
    2. Their input devices would need to be better than a touch screen and be a real and usable keyboard for someone to be able to use it for 8+ hours a day. Similarly, a 'projected' keyboard or purely OLED keyboard fails for the same reason - it's neat and futuristic, but not ergonomic or efficient to try to type on to get real work done (e.g. coding) for full work days.
    3. iOS would need to become a lot more full-featured, or - run macOS. Now, this one may well be a possibility, as I believe iOS is a branched and minimized offshoot of iOS, but how they may or may not an exercise in guesswork and likely a ways off. Even if this happened - #s 1 and 2 above still apply.

    Then there's the whole concept of ecosystem someone at Apple is surely aware of.
    Old time Mac guys decided to extend their Apple purchases so bought a tablet and phone, and watch.
    Likewise for various creative types.
    Others found their way 'in' due to picking up and iPhone and liking it, so bought a MacBook and/or tablet, or all of the above + a watch.
    Developers have had the option of trying a MB or MBP and running Windows in a VM or BootCamp, so while they are passable, they may decide to give iOS and/or macOS development a try as well.
    Similarly, budding new devs who may want to give App development a try - need a reasonably priced system to give a whirl (e.g. lower end 13" MBPs)....which if it doesn't work out for them, they either solely run Windows or sell it. Ensuring a reasonably priced entry option exists remains important, even if not to many reading this.

    You can't kill the Dev environments or the 'satellite devices' (phone, tablet watch) all die off w/out apps.
    Meanwhile, fewer and fewer are buying desktops, so your laptop had best satisfy most, including developers.

    And eventually, the well runs dry when Apple prices out developers or pretends the toy tablets are in any way capable of being a development system for professional devs (or many others).

    This is not taking away from the iPad Pro for those users who can actually not need anything more, but we are far from that being anything resembling a universal truth covering several important segments of users. Personally, I don't see iOS as every reaching that point, not unless they merge it in as effectively a sub-system or touch layer of macOS.
  17. maflynn Moderator


    Staff Member

    May 3, 2009
    The point was that it will be killed off once the iPad has caught up functionally wise. That is, if you can do all your development on the iPad then why use an MBP? That's the point they were making
  18. Trey M macrumors 6502a

    Trey M

    Jul 25, 2011
    IMO the Mac will remain very important for Apple over the next 10 years, at the very least. While they are encouraging people to buy iPads instead of Mac computers, I think this is for a number of reasons which I will list below; most revolve around financials, to no one's surprise:
    1. A more affordable but more frequently updated device, 2-3 years, vs devices with longer and longer lifespans (every 4-6 years) in MacBooks
    2. A device that has more app store sales than on any competing device, tablet or mobile, which will contribute largely to revenue after purchase from consumers
    3. A device which Apple sells more accessories in their stores, almost 10-fold
    As others have said above, Apple loves Macs. They're intuitive, are equipped to handle much more sophisticated software, and are based on the platform which Apple uses to create iOS software. They're not going anywhere, they just happen to be required by a smaller percentage of the population than ever before. More and more people can accomplish their needs on an iPad as iOS becomes more feature-packed and capable than ever before, as will continue into 2017 & 2018.

    Many people are disappointed with Apple's lack of change in the line, specifically in regards to the overall form factor. Innovations accomplished by competitors such at Microsoft with the SurfaceBook, Lenono with the Yoga-series, among others, have created expectations for Apple to do something more radical with the design & footprint of the device. Apple's refusal to adopt touchscreen technology on the Mac is something that actually gives me great satisfaction. By refusing to adopt iOS's signature and most-essential feature, Apple is boldly stating that they will not create an overlap of functionality in some key-areas. The fact that they see enough differentiation in the usability and UI of the 2 platforms suggests to me that they see a clear-path forward for the future of their 2 popular operating systems. While Microsoft may stray on a different path with their vision of the future, I agree more with Apple's choice to not adopt touch screens, which allows for more light, battery-efficient devices, instead of offering touchscreen functionality which, I believe, is better accomplished on another platform (iOS). I wholeheartedly disagree with Forbes thoughts on this.
  19. dallas112678 macrumors 6502a

    Feb 17, 2008
    I don't agree. You'll always be able to put more powerful parts into a larger enclosure so an iPad will never come close to matching the performance of a MBP. That's not to say that Apple won't just give a big FU to everyone who wants the power of a laptop and essentially just say that you are only getting the power we can fit into an iPad.
  20. Wildkraut macrumors 6502a


    Nov 8, 2015
    This won't happen anytime soon, maybe with iPad gen 30. To make this possible they would also need to open iOS completely to the lowest OS level, incl. filesystem etc., like macOS/Windows currently is, and give their walled garden up.

    Overall Microsoft is taking the better balanced way(touch UI + low level OS access). This will pay off at the long run, despite its current bad UI experience.

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