*warning* Highly subjective opinion:
Is it me, or is Apple news this period just depressing?
Apple is doing fine, Macs, iPhones and iPads are still better than the competition overall, and the company has enough money to declare itself an independent state. But it really feels the post-Jobs era is starting to show.
Where are the new stuff that the rest of the industry typically copies? Be it technologies, interfaces, or industrial design. It's the first time a new OSX came out and I just can't even be bothered installing it. Plus it looks kinda meh. The new iPhone is probably the ugliest device of the last decade, and the iPad has almost a desktop level CPU, but still cant handle chatting and browsing at the same time.
Maybe this is a very personal disillusionment here, but I used to be the 100% fanboy, and gradually, for the past 2-3 years, I simply don't care what's coming out of Cupertino. All the news are about lawsuits, more vendor lock-in, crippling bugs, soulless marketing, and.. a fat watch to have annoying marketing notifications on your wrist.
I mean, I get it. When you are on the top of your game, why bother innovate and risk. Just focus on fashion and brand, and let someone else do the geeky stuff.
Still, it looks to me that Apple has focused so much on the super-high-profit-margin tip of the market, that at some point the only competing advantage that is left is the brand. I used to believe everyone should buy a Mac, because it was technology at it's best, how computing is supposed to be experienced. But today? Not so much anymore.
The competition is moving fast, and we're reaching the point where the question "Why should I pay way more to get that Mac/iPhone/iPad again?" doesn't have a very substantial answer.