Do you think Apple will get into music producing any time soon? I think it would be brilliant. First, they could get all their up and coming stars that they research through iTunes that are on lesser labels, then they can market, produce, and sell their songs through iTunes. ALSO, they wouldn't have to worry about raising the price of the downloads because its their creation. I think other record labels would be forced to keep the current prices (especially when/if apple got a number of good/decent/popular names) Just a thought.