My girlfriend laughed at this part of the presentation, saying “Google maps has had that for ages!”
She’s got a MacBook Pro, but has been deeply averse to iPhones. She recently considered the iPhone SE, but went with another Droid phone because of some screen & battery differences that I told her probably aren’t what she thinks (I tried to explain PPI issues, and suggested that a larger battery capacity might mean the droid phone uses more power, not that it lasts longer).
She didn’t want a big phone (she has small hands), but didn’t like the price of Apple’s “cheapest” iPhone. “That’s a lot of money to spend on something I could drop easily, and the Droid phone has better battery and screen.”
She uses Google’s services a lot. She’s an example of the mass populous where she sort of knows Google isn’t a good entity, but doesn’t think it matters enough to actually change her usage, especially when it will require change to routines and cost her more money for Apple hardware. I don’t blame her, since Apple has so many unfixed bugs, it’s no longer the better option; it’s merely the less bad option.
Apple really ought to consider taking a little less profit to get more customers, and do more refining of existing features instead of pushing new ones to sell the same damn devices over & over… but today’s Apple is a Wall Street slave.