Apple Maps Might Start Showing Ads

[MacRumors]

Apple is "exploring" the idea of showing search ads in the Apple Maps app, according to Bloomberg's Mark Gurman.

Back in 2022, Gurman said software engineering was "already underway" to display ads in the Apple Maps app, but Apple did not move forward with the idea at the time. Today, he said Apple is "giving this notion more thought" again.

This time around, he said Apple has yet to start engineering work, so ads in the Apple Maps app might still be a ways away.

Ads in the Apple Maps app would not be the traditional banner ads that you see on websites, but rather paid search results. For example, a fast food chain could pay Apple to appear near the top of the results when a user searches for "burgers" or "fries." Many similar apps already offer search ads, including Google Maps, Waze, and Yelp.

Apple already displays search ads in the App Store, allowing developers to pay to promote their apps to users who search for relevant keywords.

Ads in the Apple Maps app would further boost Apple's services revenue.

Article Link: Apple Maps Might Start Showing Ads

 

[surfzen21]

Absolutely NOT!!!!!!!!

Its the reason I use Apple Maps over Google Maps.

They do this and I'll just use Google Maps.

 

[turbineseaplane]

Gross
Exactly what I do not want from Apple

Ads in the Apple Maps app would further boost Apple's services revenue.

Here's our problem folks 👆

 

[jz0309]

No thank you

 

[TheMacDaddy1]

So even less reason to stop using Google maps. Good move Apple.

 

[now i see it]

greed with a capital G

 

[Adora]

Luckily there are free open source maps without any ads.

 

[HiVolt]

Yeah poor Apple they don't make enough money.

Start making your hardware cheaper if you're gonna go down that road, otherwise there's no benefit.

 

[surferfb]

Really hope this isn’t true. Come on Apple.

 

[cjsuk]

Deleted it a few weeks back and moved to Organic Maps, which is entirely offline and actually works anywhere unlike Apple Maps even when there are offline maps.

Can see Apple's recent decisions are basically: start doing the things that differentiated you from everyone else for not doing them.

More excrement.

 

[n-evo]

Because they’re not making enough money as it is.

Apple users are paying a premium on hardware so we’re not confronted with crap like this. I honestly don’t get why they’re giving the things up that differentiated themselves from the competition.

 

[Greyland]

Apple is "exploring" the idea of showing search ads in the Apple Maps app, according to Bloomberg's Mark Gurman.

Back in 2022, Gurman said software engineering was "already underway" to display ads in the Apple Maps app, but Apple did not move forward with the idea at the time. Today, he said Apple is "giving this notion more thought" again.

This time around, he said Apple has yet to start engineering work, so ads in the Apple Maps app may still be a ways away.

Ads in the Apple Maps app would not be the traditional banner ads that you see on websites, but rather paid search results. For example, a fast food chain could pay Apple to appear near the top of the results when a user searches for "burgers" or "fries." Many similar apps already offer search ads, including Google Maps, Waze, and Yelp.

Apple already displays search ads in the App Store, allowing developers to pay to promote their apps to users who search for relevant keywords.

Ads in the Apple Maps app would further boost Apple's services revenue.

Article Link: Apple Maps Might Start Showing Ads

Nooooooo.
I get enough pop-ups from places like Starbucks, and eateries, that ads in maps would be maddening while I’m driving some place new (to me). They would also be a distraction, and thus would/could become driving hazards. (McDonald’s 500 ft, Wendy’s 300ft on the left, Kroger 1 mile ahead on the right, etc.).

 

[3goldens]

Greedy, Greedy Greedy Tim Cook!

 

[officialtlong]

When you quit making things people want, you have to do something to make money I guess... Apple is giving more and more people the ability to "try new things" 🥲

 

[turbineseaplane]

Remember the old Sony patent we used to laugh about?
It's getting more and more plausible year by year

 

[Rogue AI]

Apple:
-has you pay $1K for a phone
-has you pay a subscription price each month for storage
-shows you ads.

At this point I feel like I can just go back to Samsung because it’ll be the same experience.

 

[airwalk331]

Eff that!

 

[Mr_Ed]

 

[3goldens]

...

Organic looks good thanks for the tip

 

[I7guy]

If the ads in Apple Maps are as easily ignorable as in the App Store, I’m good with it. Just dont want those ads to get in my way.

 

[SFjohn]

This is what happens when  loses all those juicy Google billions. Suddenly  needs to replace that income with ads! They are shooting themselves in the foot regarding the argument as to why they don’t want to make a search engine. The whole thing makes me feel sick. 🤮🤮🤮

 

[I7guy]

Apple:
-has you pay $1K for a phone
-has you pay a subscription price each month for storage
-shows you ads.

At this point I feel like I can just go back to Samsung because it’ll be the same experience.

Not exactly the same experience, but yeah.

 

[mystery hill]

If they start showing ads, I'll switch back to Google Maps.

(I find that Google Maps has better traffic and incident alerts. I still use Google Maps for business reviews, and restaurant menus that have been uploaded by users.)

 

[JuicyGoomba]

There's a somewhat explicit term used to describe what is happening to Apple currently, that wouldn't be appropriate for these forums.

Unfortunately when the consumers are all out of milk, that's when the employees of the fruit company will be fired in order to maintain "growth and sustainability"... which is PR speak for "shareholder greed".

Literally the only difference between Apple and Google's business practices is that Apple harvests your data for it's own pockets, where as Google sells it to the benefit of everyone. (for those who don't know, you aren't actually sold, a unique ID with data gathered on your usage habits is sold, which can be reset or disabled any time)

 

[valynor]

"Apple Maps Might Start Showing Ads" -> I might stop using Apple Maps

It's not rocket science.