To me it is literally all a question of implementation.
If (as the article describes) The advertisements are purely restricted to search results, then I could care less.
If I search for “coffee” and Starbucks is the first result that comes up as an advertisement that they paid for, who cares? It’s likely going to be the first result, anyway even if they weren’t paying because it’s the most popular. Barely changes anything about the experience.
Now if what was being described was banner ads constantly being at the top and bottom of the screen, a nonstop flow of advertised recommendations you couldn’t get rid of or ignore, or (worst case scenario) pop-up ads that would obviously become a hazard, I would be against this totally and completely.
But search result, priority ads? Like I posted earlier, I thought this has been a thing. And I would have thought this would have been a thing since like, Apple Maps was introduced in iOS 6. It’s just such obvious business.