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Everyone can read what they want ofcourse, but if you direct a comment obviously directed to someone else, and make it seem like he ordered you specifically to do it a certain way... Seems to me some people crave some attention. Did you know i-phone is supposed to be spelled iPhone? It's the only good way. See? No probleM.

There's no need to be angry, or sad, or whatever. You're allowed to feel and be anything you want though. Not that I get to decide what's allowed, I just think anyone who genuinely is bothered by his comments needs rethink their sanity. Again, needs, not has to.

You are entitled to your opinion of course, but you seem to have a different opinion to 90% of the comments in this thread. So perhaps you should review your own sanity instead? I fail to see how anyone is meant to take it any other way apart from a corporate executive telling you how to (incorrectly) pronounce their products in conversation.

Although as you yourself above state you're a shareholder in Apple stock, it is certainly in your personal best interest to totally agree with every single thing Apple does and never be critical of them. It also makes your opinions potentially rather biased.
 
Why did the author interpret this as a mandate or a correction from Phil?

Phil's tweet didn't say that not pluralizing is incorrect – just that pluralizing the terms themselves isn't necessary to refer to more than one in a sentence.

Good question. Any answer from the crack MR journalist?
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MacRumors has now changed its headline, but the original -- which entirely misquoted Schiller -- was so bad it created this entire story where there was none. All Schiller did was to offer his view in a grammar conversation that was already underway and he did NOT assert that users should refer to their products in any particular way. MacRumors should get rid of this entire article (which, as it actually happened, has no news value whatsoever) and simply post an apology for getting this so very wrong.

Very well said. I hope it's noticed.
 
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You are entitled to your opinion of course, but you seem to have a different opinion to 90% of the comments in this thread. So perhaps you should review your own sanity instead? I fail to see how anyone is meant to take it any other way apart from a corporate executive telling you how to (incorrectly) pronounce their products in conversation.

Although as you yourself above state you're a shareholder in Apple stock, it is certainly in your personal best interest to totally agree with every single thing Apple does and never be critical of them. It also makes your opinions potentially rather biased.
90% of the thread are just digs/jokes at Phil/Apple (or MR) basically and not much more.
 
I bought two Apple Watch watches? Mmmk.
If you really want to get to brass tacks, the bulletproof wording is "Apple Watch devices."

However, "Apple Watch" is very grey-zone trademarked term since it is descriptive. "Apple" is the trademarked word. While "Watch" is the descriptive item arguably with no trademark.
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Although as you yourself above state you're a shareholder in Apple stock, it is certainly in your personal best interest to totally agree with every single thing Apple does and never be critical of them. It also makes your opinions potentially rather biased.
No necessarily, I have seen many stockholder rebellions against executives and the board of a publicly held company.

It usually occurs when the execs and boards is making out better than the stockholders. A lot of SEC due diligence enforcement involves the stockholders collectively doing as well as those running the company in terms of shares and participation. In fact, when a board or exec does well while the stockholder take a nosedive is an old money move going back to the smoke filled rooms of the Teddy Roosevelt administration.

The Spindlier years were full of pure chaos at stock holder meetings where the CEO was just an accountant from Sculley's time without any forward vision nor contributed company momentum.
 
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You are entitled to your opinion of course, but you seem to have a different opinion to 90% of the comments in this thread. So perhaps you should review your own sanity instead? I fail to see how anyone is meant to take it any other way apart from a corporate executive telling you how to (incorrectly) pronounce their products in conversation.

Although as you yourself above state you're a shareholder in Apple stock, it is certainly in your personal best interest to totally agree with every single thing Apple does and never be critical of them. It also makes your opinions potentially rather biased.
90% Yes, it does feel like I'm visiting the psych ward. And no, it's certainly not in my best interest to agree with everything Apple does. The logic you're trying to use seems to be to follow the majority's view. And when compare my opinions to the majority, I must seem, indeed, insane.

There are legal reasons, context and some indirect clues (like apple not following those "rules") that are clear and logical arguments. Those get ignored.

The real insanity in this is the 15 page long thread I'm in about a tweet. A TWEET. Yes, I'm now convinced you're right; were all insane.

(I did get carried away lol, had fun tho)
 
I love all the screenshots of Phil using "iPads" himself. This guy is chief officer at the top technology corporation in the word, let that one sink in...
 
If this is what he has to think about in his spare time he really needs a life. I currently have 8 iPhones in my household...... oops the plural police are gonna get me!!
How many random things does any person think through it the day? Rhetorical question.
 
"iPads pro" is clearly wrong, but I think I'll stick with "iPhones", "Macs", etc when pluralising.

Sorry Schiller.

I think you are right.
iPhones Plus, iPads pro etc seem wrong to me.
But for example I'd say "we have several iMacs in our office", "me and my wife have two iPhones" and so on.
When talking about the lineup I think it is right to say "let's talk about the Mac" instead of "talk about the Macs".
 
Apple should learn the meaning of words before giving grammar lessons.
iPad 9.7 Pro ? Until now the “Pro” word is misleading until we see IOS Pro running on it with Pro features.
 
If I was corrected like that by Phil, I would just say how about we just call them Sh*t Boxes until you create something new again. Sure is taking you a looong time to innovate a Pro!
 
He isn't wrong... Technically. It is a proper noun after all.

But that hasn't stopped us from adding an s onto Grammy and making it Grammys. Or Oscars. And so on. As long as the proper noun remains fully in tact - ie, Grammies is incorrect since the proper noun is altered - it is acceptable English both in print and speech, even if it would get tagged by your English teacher for being "improper" English... The conversational language often does, and should, take precedence over the text book.

And asking for anything to change when you've used such basic terms for your devices, which is brilliant marketing, such as phone and pad... You really aren't going to stop pluralization on that level... We've always referred to multiples of these as phones or pads, pre-dating these devices and even form factor. So your proper noun puritanism is going to fail here, bud.
 
Some Apples come with nuts. The crazy ones.
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Next they will be telling us to stop saying iTouch. LOL
I never liked that word(iTouch) but I love it when people post that word on this forum and pretend they are ignorant to its history.

I know I know, no one cares. Carry on.
 
From the country that for no discernible reason shortens mathematics to 'math' instead of the correct 'maths'. I'll stick to pluralising my Apple 'devices' thanks Phil.
 
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