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Apple May Be Shifting Back to Samsung for Future Display Production

Great news. If this is true, then I won't be that hesitant anymore to buy more products from Apple, like a newer iPad.

I made posts about that in various Apple news articles, where I especially commented on the great iPad 3 screen from Samsung, which is also one of the reasons why I skipped the 4th generation. The samsung display in my iPad is a thing of beauty that is almost perfectly calibrated to sRGB and 2.2 gamma with about 7000K color temperature (a tiny bit too high for D65, but that's negligible). Apple set themself apart from their competitors with this screen, not only because they offered the highest pixel density, but also a near reference class mobile device for a very good price.

Samsung not only has the ability to mass-produce, but also offers incredible quality and value at a great price. One has to simply acknowledge that Samsung is a force in that sector that cannot be ignored. It will also give Apple more freedom to choose advanced display technologies, if Samsung is willing to provide it to Apple.
 
But this destroys your own argument
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Try being less conclusory. I've supervised little toddlers who were also able to say "Well, you're wrong!" without telling me why. Nothing in my comment "destroys" what I've said. Everything I've said is factually backed up by multiple sources, and yet, your level of argumentation bespeaks that of someone who relishes spewing out conclusory statements with no support, unless we count factual inaccuracies as support.

I shudder when I wonder whether our public school system is teaching the future generations to engage in this level of reasoning.

:eek:

everything-i said:
. Apple were in a situation where there were no other supplies capable of providing the quantities Apple required. This is a bad situation for any business to be in as it is a high risk. So Apple diversify their suppliers and in doing so help other suppliers get to a point where they can supply at those quantities. Now Apple can negotiate on a basis of Samsung no longer being a monopoly for the quantities Apple require and no longer have to rely on Samsung 100% for their supply. This would be a good strategic move for any business supply chain. Now if Samsung raise the price by 20% Apple can at least move a significant quantity to other suppliers where as before they were stuck.
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Again, you're relying on the assumption that Samsung had a monopoly on component manufacturing before Apple entered the scene. I don't know whether you're negligently or deliberately revising history to read that before the iPhone, there was only darkness and no Earth.

This is no longer even a matter of being right or wrong in an assertion, it's about being factually way off the mark on the facts to the point of ludicrosity. It's true Apple back in the glorious days of 2007-2009 had a high amount of influence in its supplier contracts, and yes, Samsung benefited from having Apple's business. But what you're doing is assuming things are the same as they were back in those days, plus inserting factual inaccuracies. Alternative panel suppliers such as Sharp, Sony (more so 10-15 years ago), AUO, Chimei, Innolux, and many others were around and competing in the same field as Samsung. The market has just consolidated since then with Sharp exiting that field.

Again, there already existed other suppliers well before Apple began selling the iPhone, they just haven't been able to and likely will not be able to match Samsung in both quality control and bulk manufacturing capacity for a while. Seriously--it helps to read articles on the subject instead of coming up with details that aren't based in fact or reality. In case it hasn't been plainly obvious in the article:


samcraig said:
From the original article here:
As the thin glass process was adopted to the production of touch screen panels, the related industry is expected to show stiff growth every year - there are very few Japanese or Taiwanese competitors in the thin glass market.

The industry is guessing that one of the reasons Apple decided to come back to Samsung Display is because of the thin glass. Samsung Display’s thin glass vendors have made a very visible growth in the industry, because Samsung Display, unlike LG Display, relies on its vendors for most of the thin glass processes.
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arctic said:
Bloody so. The Samsung panels utilized for the retina Macbook Pros are far better than the LG ones.
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IPS in general tends to be LG's territory. I would be surprised if they still haven't fixed it. Hitachi was the one who actually pioneered the technology, and they made some amazing stuff, but LG is what we have today.

Renzatic said:
Because that would make Apple absolutely massive with tons upon tons of overhead. They'd have huge factories that cost millions in upkeep for the sole purpose of manufacturing a relatively small amount of electronics.

Basically it'd be the polar opposite of Steve Job's stated vision of keeping the company small and focused. Producing everything top to bottom would gain Apple nothing, and cost them plenty.
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Display "panels" are also an area where they have little experience, so it's a lot of risk. The things about product leakers are just nonsense anyway. That isn't something that can be 100% controlled, and it's not like it even matters. It just gives the case manufacturers a little heads up.


iSunrise said:
Great news. If this is true, then I won't be that hesitant anymore to buy more products from Apple, like a newer iPad.

I made posts about that in various Apple news articles, where I especially commented on the great iPad 3 screen from Samsung, which is also one of the reasons why I skipped the 4th generation. The samsung display in my iPad is a thing of beauty that is almost perfectly calibrated to sRGB and 2.2 gamma with about 7000K color temperature (a tiny bit too high for D65, but that's negligible). Apple set themself apart from their competitors with this screen, not only because they offered the highest pixel density, but also a near reference class mobile device for a very good price.

Samsung not only has the ability to mass-produce, but also offers incredible quality and value at a great price. One has to simply acknowledge that Samsung is a force in that sector that cannot be ignored. It will also give Apple more freedom to choose advanced display technologies, if Samsung is willing to provide it to Apple.
Click to expand...

I'm not going to get into my usual calibration vs profiling thing. I think a common issue with variation is that Apple uses a generic profile rather than one that is specific to the hardware across different panel types. The 7000K mark is one they've used for a while. They used it in the imacs and thunderbolt displays too, and really it is close enough. Some of the cMBPs are much colder. If I photographed one next to a D65 display setting, you would see a major difference.
 
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iSunrise said:
Great news. If this is true, then I won't be that hesitant anymore to buy more products from Apple, like a newer iPad.

I made posts about that in various Apple news articles, where I especially commented on the great iPad 3 screen from Samsung, which is also one of the reasons why I skipped the 4th generation. The samsung display in my iPad is a thing of beauty that is almost perfectly calibrated to sRGB and 2.2 gamma with about 7000K color temperature (a tiny bit too high for D65, but that's negligible). Apple set themself apart from their competitors with this screen, not only because they offered the highest pixel density, but also a near reference class mobile device for a very good price.

Samsung not only has the ability to mass-produce, but also offers incredible quality and value at a great price. One has to simply acknowledge that Samsung is a force in that sector that cannot be ignored. It will also give Apple more freedom to choose advanced display technologies, if Samsung is willing to provide it to Apple.
Click to expand...

^

The same issue with quality applies to the Macbook Airs. Samsung has for the past couple of years been ahead of Toshiba in manufacturing solid state drives which deliver higher performance benchmarks. It doesn't surprise me that Toshiba's recent woes are causing Apple to stick with Samsung for a good proportion for their chips.

----------
AaronEdwards said:
The idea of balancing supply isn't a very good one if one display is clearly inferior to the other.

Search for Apple LG panel class suit.
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It's a good one and it makes perfect sense if you have an irrational emotional investment in:

(1) Seeing Apple buy from another supplier, even if it leads to device shortages, quality control issues, and a pissed off share holder base that needs an excuse to stay on board

OR

(2) Pretending that the year is somewhere between 2007-2009 during Apple's best days.
 
samcraig said:
Grabs the popcorn because you just know people are going to go ape over this and this thread will be fun to watch...

ETA: Especially those that insisted Apple didn't need Samsung...
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Samsung doesn't need apple and should tell cook and company to look elsewhere. Thats what apple gets for biting that hand them helps feed them.
 
skratch77 said:
how are you a plasma guy and not know about the vt and the new zt models.

not trying to take this any more off topic but if you are a plasma guy you have no clue what a real tv is about.Does your sammy even allow full calibration with calman?

I dont see any samsung plasmas even close to the kuru 600 and panny put there screen right next to each other at ces and had them both professionaly calibrated.

it takes a lot of ballzs to do that as everyone but you knows that that last kuru that pioneer built is or was the best tv for the last 5 years and is the reason panny put byond reference on the new zt

a plasma guy rocking a sammy lol ill give it to there lcds but cmon everyone knows sammy cant compete with panny in plasmas.
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I am a plasma guy and I know enough about Panasonic Z series plasma. In fact I had P54Z1 from 2010, you remember that set> it was a holy grail of HDTV at first, until a year ago when I decided enough. Like I said, Panny plasma suffered from "gradually decreasing black level with age" to the point it's not bearable because I see dark gray on dark scenes instead of inky black.

Why would I keep a plasma if it has sucky black level? A crappy LCD screen would suffice.

Now I own Sammy 60E8000, black level, color accuracy and picture quality is equal if not better than Z1 when it was new, almost one year went on and no black level decrease nor image burn so far.
Open your world a little, would you ;)
 
It's funny to read all these comments in this thread

1. Apple may be shifting back to Samsung ... may be ... it's a rumor for god's sake. You people are discussing it like you are working in the supply chain for Apple and/or Samsung and these are facts. We don't know ANYTHING what's happening behind the scenes. But in the spare time let's discuss who's crawling back and forth ...

2. ETNews ... a Korean site ... hmmm, let me think. Ok, it must be true. ;) Ok, even ETNews states that Apple "may be shifting"... ;)

3. Are you people now all display experts and know what is used EXACTLY by Apple. I read daily Apple/Tech/etc. news but what do we really know. Is everything true like it is reported? Do you know what happens between the display division of Samsung and Apple? I would diversify my suppliers, too. Why be dependent on one supplier? Apple buys components, Samsung sells them. Would you ditch a customer with billions? I wouldn't ... neither would Samsung.
 
skratch77 said:
Samsung and panny both make screens and he claims sansung is the best.apple could easily make a deal with panny for a new and better screen but they would never meet apples demand.
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Right, but given that we are talking about phones, you might have considered that any discussion of Plasma screens is irrelevant.
 
iSayuSay said:
I am a plasma guy and I know enough about Panasonic Z series plasma. In fact I had P54Z1 from 2010, you remember that set> it was a holy grail of HDTV at first, until a year ago when I decided enough. Like I said, Panny plasma suffered from "gradually decreasing black level with age" to the point it's not bearable because I see dark gray on dark scenes instead of inky black.

Why would I keep a plasma if it has sucky black level? A crappy LCD screen would suffice.

Now I own Sammy 60E8000, black level, color accuracy and picture quality is equal if not better than Z1 when it was new, almost one year went on and no black level decrease nor image burn so far.
Open your world a little, would you ;)
Click to expand...

Go google zt seriers not z series and please you bought a sammy plasma and say your a plasma guy.

I own lasts years vt 50 and that was the best tv made and came close to the kuru on every segment and the new hand built zt pannys will blow the doors off of any samsung tv.

The funny part was the vt50 I bought was 2500 and made samsung drop its flagship 8 series from 10k down to 3

The new zt that is a brand new series from panny this year and has nothing to do with the z1
 
skratch77 said:
Go google zt seriers not z series and please you bought a sammy plasma and say your a plasma guy.

...
Click to expand...

Well then show me the true definition of "plasma guy"? .. Does it say on Wikipedia or somewhere that a plasma guy is obligated to own a Panny plasma?

So a guy who own a cheap Panny X50 series is more of a "plasma guy" than someone who owns a Sammy F8500 despite the fact X50 is a budget TV and not even 1080p but because it's a Panny?

I felt disappointed with my Panny Z1, I decided to jump ship, buy Sammy plasma TV but I'm no longer "plasma guy" because my "electrically charged ionized gases TV" is not a Panasonic branded.

We're not allowed to have choice here? Who are you again? Lord Jeebus?
Sorry I live in the free world, maybe not on Planet skratch77?

And, to make it more relevant with Apple forum discussion, you do think someone who owns Power PC Mac is less "Mac guy" than the one who owns Intel Mac?
 
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dec. said:
This pretty much shows that the public perception of the entire "Apple VS Samsung"-"war" has nothing to do with what is going behind the scenes.
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Oh. You mean "Reality" reality vs the "Reality Distortion Field" that is the majority of tech writers' reality.
 
skratch77 said:
Go google zt seriers not z series and please you bought a sammy plasma and say your a plasma guy.

I own lasts years vt 50 and that was the best tv made and came close to the kuru on every segment and the new hand built zt pannys will blow the doors off of any samsung tv.

The funny part was the vt50 I bought was 2500 and made samsung drop its flagship 8 series from 10k down to 3

The new zt that is a brand new series from panny this year and has nothing to do with the z1
Click to expand...

if you're gonna mention it, at least get the name right. It's Kuro, not Kuru.
 
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