Apple May Part Ways With Ad Agency TBWA, Plans to Tap Beats' Jimmy Iovine for Marketing Revamp

[X Cruz 187]

I agree

I would like to see the "I'm a Mac and I'm a PC" ads again.

I agree that's what started it all, back then you were one of maybe 2 people who had a Mac. You were part of an elite group of people. Now after the iPhone being sold in Walmart, my cleaning lady has a MacBook air. At my place of business every stay @ home mom has a MacBook.

 

[nando87]

I agree that's what started it all, back then you were one of maybe 2 people who had a Mac. You were part of an elite group of people. Now after the iPhone being sold in Walmart, my cleaning lady has a MacBook air. At my place of business every stay @ home mom has a MacBook.

He word "elite" is so prostituted...

And here it comes the snob attack again!! You thought you were the elite because you bought a personal computer lol, you better buy a Pagani if you want to look different to your "cleaning lady", which is very important ...

You are funny

 

[fa8362]

TBWA/Chiat/Day was handpicked by Jobs (twice) and created highly effective ads for Apple for nearly 30 years. Now, they're not good enough for the clowns who are currently in charge! What's wrong with this picture?

 

[Roessnakhan]

I agree that's what started it all, back then you were one of maybe 2 people who had a Mac. You were part of an elite group of people. Now after the iPhone being sold in Walmart, my cleaning lady has a MacBook air. At my place of business every stay @ home mom has a MacBook.

I sincerely hope you just forgot the "/s".

TBWA/Chiat/Day was handpicked by Jobs (twice) and created highly effective ads for Apple for nearly 30 years. Now, they're not good enough for the clowns who are currently in charge! What's wrong with this picture?

That they're rightly not clinging to the past choices of a dead man and moving forward?

 

[fa8362]

That they're rightly not clinging to the past choices of a dead man and moving forward?

No, it shows that Schiller is a dope.

 

[ChazSch]

Sadly, Apple doesn't make Macs anymore. Just phones.

thats a bit of an exaggeration isn't it?

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TBWA/Chiat/Day was handpicked by Jobs (twice) and created highly effective ads for Apple for nearly 30 years. Now, they're not good enough for the clowns who are currently in charge! What's wrong with this picture?

please..things get old. People run out of ideas. Ad people get old / unhip.

I personal like that Apple is looking at their agency and scrutinizing.

and where do I apply for the 1,000 person in house team?

 

[fa8362]

please..things get old. People run out of ideas. Ad people get old / unhip.

I personal like that Apple is looking at their agency and scrutinizing.

and where do I apply for the 1,000 person in house team?

Rubbish, unless you're naive enough to believe that old people do the work in ad agencies. Here's a hint: They don't. Old people meet, dine, and play golf with the client. Young people make the ads.

 

[ChazSch]

Rubbish, unless you're naive enough to believe that old people do the work in ad agencies. Here's a hint: They don't. Old people meet, dine, and play golf with the client. Young people make the ads.

really? so the person that started on the apple account YEARS ago just said after five years "here you go young people" and gave up creative control? and then after another 5 years THAT young person, now older, passed the great account on to a newbie?

get real! Its the same account reps with the same ideas and they became STALE.

young people do the actual grunt work, but creative direction comes from senior management usually.

and hey, guess what? I am not naive…its a fact in the AGENCY I work in and the AGENCY BEFORE THIS ONE…..

 

[fa8362]

really? so the person that started on the apple account YEARS ago just said after five years "here you go young people" and gave up creative control? and then after another 5 years THAT young person, now older, passed the great account on to a newbie?

get real! Its the same account reps with the same ideas and they became STALE.

young people do the actual grunt work, but creative direction comes from senior management usually.

and hey, guess what? I am not naive…its a fact in the AGENCY I work in and the AGENCY BEFORE THIS ONE…..

LOL at "account reps with the same ideas and they became STALE." At TBWA, account reps carry the bags and aren't allowed anywhere near the ideas. Executional ideas come from the creative people, not account reps. And creative strategy comes from the planner. Senior creative management influence and approves ideas, but they don't do the work, and they don't develop creative strategy.

 

[cmvsm]

Since when are the masses wearing these large headphones again? Earbud technology can easily match quality with the right pair, without the bulk. Might as well bring back the giant shoulder beat box as well.

As the African American cultural influences subside, so will 'Beats'....What a wasted venture for Apple.

 

[X Cruz 187]

He word "elite" is so prostituted...

And here it comes the snob attack again!! You thought you were the elite because you bought a personal computer lol, you better buy a Pagani if you want to look different to your "cleaning lady", which is very important ...

You are funny

Maybe "elite" was the wrong word? Let me clarify. In 2006 when I got my first MacBook I knew a hand full of people who had any apple products other than maybe an iPod, now go to any starbucks and all you see are MacBook Pros.
A client of mine had a 15.4 MacBook Pro and when I asked why she only used windows on it she said " I can't use the OS for work I asked why didn't you just buy a PC her response was " apple computers are cute " I'm just saying its more of a trend now. Like oh my neighbor has a MacBook so now I need one.