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Better use Samsung's UFS based flash-storage along with the NVMe controller in iPhone to make the fastest combo ever seen. (Instead of eMMC + NVMe)

And with Apple's new APFS (Apple File System), the results will be exciting.
Hope, the last word convinces Tim.
iPhones haven't used eMMC in years, if ever, IIRC. Right now they have been basically using a mini version of the SSD in their MacBook and, as far as I know, is the fastest phone storage on the market (at least in wide use).
 
I thought about this while reading a different article about how much trouble Toshiba is in. I'm not sure how they stack up compared to say, Samsung, but I'm sure Apple can get a reliable, good enough solution and own more of their own supply chain.

I like the whole overall idea of Apple moving into making their own chips and hopefully even more things, I hope it leads to more product separation and innovation in the future. - I think the people at Apple can dream up better solutions than current vendors can provide.
 
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Well.. if Toshiba does go under, at least Apple has other options... but as with anything consumers may feel it.
 
Sounds like it could be a great potential move to make some big money.


Will not lower cost of memory upgrades on their devices.

Doesn't backward integration sometimes has several indirect goals that go beyond reducing labor, materials, transportation costs? For example, increasing design influence in the industry, limiting the number of new competitors, allowing exclusivity in operational planning to meet the needs for future finalized products, gaining more control over the supply chain & logistical planning, etc.?
 
That billions of dollars things gets me every time. Crazy money talk. Apple's got it, spend it, and make that investment back in short order.
 
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Hopefully this means entry level iPhones can have at least 128gb of flash storage for storing large high quality (4K) video files, high quality pictures (dual camera) and compete music libraries all at once. And that iPads will be able to function more like desktops with increased amount of storage as well (1TB or so). They can also switch all laptops and desktops to exclusively flash storage and finally get rid of spinning disks. But the flash memory on the desktops and laptops should be upgradeable so users can put in larger cards or drives as technology improves and larger storage options become available. Users should be able to purchase more entry level machines and upgrade at their own pace. The Mac Pro shouldn't be the only machine that is upgradeable.

The phones are of importance because Androids with memory slots can already support 256gb on newer models, and I am sure companies are working to create Micro SD with even higher amounts of storage. Apple needs to remain competitive since they do not offer memory slots, but remain at an advantage since on board memory can be more efficient and not constrained to such a small size as Micro SD.

Apple should just go ahead and buy the complete business (the memory business, not the whole company) since they are flush with cash. Or they could do a joint venture with one of their current suppliers.
 
Very different investment.

Hardware wise they got nudda from Beats....and have also invested almost zero in improving that hardware. Though I'm sure Beats headphones are also in that "amazing pipeline"


Yours is a common misconception. Aside from the talent, culture capital, and streaming service that everyone focused on, the Beats acquisition turned out to be an ingeniously profitable hardware acquisition. Apple has grown it and Apple is now the largest seller of wireless headphones IN THE WORLD, and they have 60% of the entire premium headphone market IN THE WORLD. These headphones have a huge markup, and with wireless by now the largest, and growing exponentially, share of the revenue in headphones, Tim Cook has aptly demonstrated his business acumen.
 
Better use Samsung's UFS based flash-storage along with the NVMe controller in iPhone to make the fastest combo ever seen. (Instead of eMMC + NVMe)

And with Apple's new APFS (Apple File System), the results will be exciting.
Hope, the last word convinces Tim.

Wow.... you just like to post nonsense, without remotely knowing what you're talking about, & then pray that everyone that reads it will be as technologically clueless as you??
Lol, "fact checking" your INCREDIBLY dubious claim took in the neighborhood of 30 seconds!
Turns out: Samsung's latest iteration of its mobile flash based storage- the 256gb, UFS 2.0 module has a theoretical peak read speed of 850mb/s & a theoretical peak write speed of 256mb/s (http://www.tomshardware.com/news/samsung-256gb-ufs-2.0-announcement,31284.html); whereas the iPhone 7's 128gb & 256gb SSDs bench at real worlds speeds of ~856mb/sec read & ~341mb/s write (https://www.extremetech.com/mobile/...re-significantly-faster-than-the-32gb-version).
Sooooooo.... last year's Apple tech is already faster than this.
And that is BEFORE the added benefit of the new file system!
Personally, I hope Tim continues to listen to the advice of the best & brightest engineers on the planet- that his company happens to employ! And continues to give no credence to fanboys dropping "techie sounding words" on random websites, pretending like they know what they're talking about.
 
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Wow.... you just like to post nonsense, without remotely knowing what you're talking about, & then pray that everyone that reads it will be as technologically clueless as you??
Lol, "fact checking" your INCREDIBLY dubious claim took in the neighborhood of 30 seconds!
Turns out: Samsung's latest iteration of its mobile flash based storage- the 256gb, UFS 2.0 module has a theoretical peak read speed of 850mb/s & a theoretical peak write speed of 256mb/s (http://www.tomshardware.com/news/samsung-256gb-ufs-2.0-announcement,31284.html); whereas the iPhone 7's 128gb & 256gb SSDs bench at real worlds speeds of ~856mb/sec read & ~341mb/s write (https://www.extremetech.com/mobile/...re-significantly-faster-than-the-32gb-version).
Sooooooo.... last year's Apple tech is already faster than this.
And that is BEFORE the added benefit of the new file system!
Personally, I hope Tim continues to listen to the advice of the best & brightest engineers on the planet- that his company happens to employ! And continues to give no credence to fanboys dropping "techie sounding words" on random websites, pretending like they know what they're talking about.
Isn't NVMe a controller my friend? Hahaha
 
It is better and proven but Apple can't close source OpenZFS.

When Apple was preparing to go to ZFS...those were exciting times when there was a clear acknowledgement of the importance of data integrity for "professional" markets (i.e., someone using their phone to take selfies with their grandkids may not care much about checksumming where as the person using a workstation for nuclear imaging may feel differently.)
 
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This is like buying the plastic factory to get cheaper Legos.

Except, there are dozens of companies wanting to buy the same legos from this company, and owning a sizable chunk of it would guarantee Apple would have a better supply of legos to sell.

LEGO, LEGO, LEGO! It's already a plural, there is no need to add S to the end of Lego.
 
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