Apple 'Messed Up' with Retail Store Cutbacks, Denies Mass Layoffs

Well, they can count on those hours coming back with new iPhones, iPod touches and maybe iPad minis coming. Don't count out mac pros and iMacs either. Could be a busy holiday.

 

Just like they "messed up" removing themselves from EPEAT? It'd be nice to see them use a different excuse once in a while.

 

John Browett's first cock-up. How many more before Apple finds out what everyone in the UK knew all along?

 

He won't rein long With a cockup like this. To me, it looks totally unprofessional, if the Apple VP team went into any Currys, PCWorld or Comet they could see his god awful retail experience first hand.

 

Interesting... I always love to see Apple admit their wrong-doings, though. Shows a lot.

 

great job Mr John Browett, great job...

this guy is a genius

Apple really needed a talent like him...


thank God, Steve Jobs is no longer here to see that...

 

(typo report: "acknowledged that it 'messed up' it adjusting"

should be "'messed up' IN adjusting")

What's the right way to point out typos here?

 

Yep, my first thought too!!

 

Having worked some retail back in the day, they probably did just mess up - especially since someone new took over. A lot of VP's would never pen a letter saying they messed up.

I'd rather have them say they messed up then stand by bad decisions.

 

It takes a lot of courage for a large company to admit to an error and to apologize.

Kudos Apple!

 

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John Browett will become one of the worst hiring decisions of the most crucial aspect to Apple's structure: retail. Apple retail store's are the face of the company; placing John Browett at the helm is tantamount to placing a former Lehman Brothers executive as CFO.

 

good for those apple employees. If you are working in retail, apple seems like a good company to do it for.

 

Let me borrow something many of you use about apple products,

If its not broken why "fix it"?

Now we know who apple's own Balmer is

 

Way to go John Browett! *slow clap*

 

Indeed. Second mess up in a very short time. If they really come out with the small dock connector that will be number three.

 

I wonder who actually had the courage to comment on the staffing mess up? I'm betting it wasn't John Browett like what the article claims. It would have been some old skool long time employee.

 

If it aint broke, dont fix it

 

What else are you expecting above them admitting a mistake? They didn't say it was an error or some other error beyond their direct control. They admitted fault.

 

I've got a better idea, hire back those who were laid off and fire the guy John Browett - it is clear he doesn't know what the hell he is doing. There is a reason why the likes of Currys, PCWorld or Comet were happy to see the back of him.

Edit: Years of experience doing something doesn't mean you're good at it - I played piano for 5 years, it doesn't mean I'm actually any good at it.

 

I'd rather them tell me they messed up than to deny all fault. Just look at antenna gate. Hopefully it doesn't happen too often though

 

In the meetng Johns puts up a chart showing the cuts in retail help, investors show worry ontheir face.
John pauses and flips the chart around and the chart now shows an increase in retail help, investors cheer and go back counting their millions.

Obviously he was holding the chart wrong