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I believe people were saying the same thing about the Apple Watch at the beginning.

Branded frames can cost thousands of dollars, if not more, without any functionality other than fashion accessory. If Apple can make one that's also functional, it can sell.

Agreed - I don't go anywhere without my Apple watch. Now I will say this - Apple should seriously consider developing a search capability that can integrate with siri to make these work well. Apple should by Duck Duck Go and put that into the APple Ecosystem
 
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I spent us$2500 to not have to wear glasses in public again (with the exception of my readers, damn you old age 😜)...
I think I’ll pass on this.
 
Apple's Glasses are not being marketed to correct vision. Rather, they're the visual interface into Apple's world of augmented reality experiences and technologies. That the lenses can be made to correct for vision deficiencies is icing.

Kind of like AirPods and Beats headphone, in that you only wear them when you want to listen to music or make phone calls. And not something that's in/on your ears 24/7.

Are you supposed to switch back and forth between AR and your prescription?

The prescription lens YNH big is the hardest part. Won’t sell many of these with $500 lens on top of the $$ for the glasses them selves
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I’ve never understood that idea. If I were stood in front of a crowd of naked humans you can bet your naked arse I’ll be nervous!
I’d be looking at the girls. Lol. Would forget why I was there.
 
When this technology matures, it might completely replace the need to have a monitor on a computer, or on a phone or tablet. The glasses could project a 32 inch 4K screen that appears to be a couple of feet in front of you.

I don't mean AR or VR, I mean replacement for an LCD screen.

in 20 years Apple replaces these with "Apple contact lenses" that do exactly the same thing.
 
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face shield with heads up display would be great, especially if it blocked UV and could darken like reactive sunglasses 😎
 
Not according to anyone I know who wears them. Almost my whole family wears glasses, my wife and her family largely wear glasses. At best, they tolerate them, at worst they prefer to squint than to find them and put them on. They're a solution to a problem (poor eyesight). I just don't see what problem smart glasses are a solution to.
I used to wear glasses and I hated it. You have a frame around your vision; you have uncomfortable bits on your nose and the sides of your head; it interferes with other things like sunglasses, HMDs, safety goggles, big headphones; you can’t see when you first wake up and you have to take them off if you just lie down for a nap; they get knocked off when you put a jumper on or off. They’re just awful. I got laser eye treatment as soon as I was old enough and could get the loan. I loved it and I still love it (this was around fifteen years ago).
 
The watch was an easy sell, most people that stopped wearing a watch recognized the utility of wearing an Apple one.

I remember things completely differently. Their were a ton of people, myself included, that mocked the watch when it was first released. Especially the $10,000 edition. Which IMO is still mockable today. It wasn’t that easy of a sell. People were asking who in their right mind would spend $300 on a watch that’ll be obsolete in a few years and what kind of apps could really be run on such a small screen? Plus the original third party app experience sucke

I finally bit the bullet when I realized how useful it is to get the notifications I want on the device and see whose calling / texting without having to take my phone out of my pocket. Then I saw the fitness tracking features and figured they could be useful, which they were. Add in cellular connectivity, Apple Pay and a much improved 3rd party app experience and now it’s a no brained but it certainly wasn’t initially.

To me AR is a much easier sell if they can produce headsets that don’t look stupid. Imagine walking a city street and knowing right where you’re going because Maps is showing you the direction to walk and where to turn. Imagine being in a grocery or retail store and looking at the UPC code to find out more information about the product your looking at. Imagine never forgetting someone’s name again because facial recognition software is running and it can pick them out if your photo library or whatever social media platform you can use.

If there’s one thing Apple can do it’s make a product aesthetically pleasing. Which is why I think they’ll figure it out.

A lot of people credit Apple with breakthroughs, and they’ve certainly had many, but more often than not they wait unit technology improves, let others be first to market, then they innovate and put their stamp on product and they do out in a way nobody has done it before. They didn’t invent an MP3 player but they did invent the iTunes Store, they didn’t invent the smart phone but they did invent multitouch, they didn’t invent the tablet but they did upscale the size of their multitouch iPhone to produce a tablet that could run apps from their iPhone App Store right out of the gate.

Apple has done well in wearables. I think they’ll do well in the AR space. They’ll release a product, figure out what works and what doesn’t and by the second or third hardware rev I think it’ll be a successful but niche product. Like the Apple TV, Apple Watch, AirPods, etc. I’m thinking that just like with the watch the first generation will be pretty iPhone dependent and as technology improves they’ll uncouple them slowly over time.
 
It'll be an interesting marketing experiment.

I'm 36 and am lucky to have not required glasses in my life, as of yet.

I know my days are numbered and some day soon I'll probably need supermarket readers, but how does Apple convince people that don't need glasses... to wear their expensive option? The watch was an easy sell, most people that stopped wearing a watch recognized the utility of wearing an Apple one.

Reading glasses may be in your immediate future. Presbyopia - inability to focus on close object starts around your age. And store readers are OK, but ones make by an optician are so much better.

As far as getting people to wearing glasses they have to get something out of it. Like, seeing a map guiding their walk through the streets of narrow city like Venice. Walking up to a painting and seeing a write up on it. Going to a store and looking a piece of tech, and having reviews ratings for it and similar items items are also in the store. Looking at tool and seeing brief instructions on how it is used. Playing baseball and detecting as soon as the ball is released whether the pitch coming at you is a slider or a breaking ball, if it is a strike or ball, and exactly where you should swing to make the best contact.
 
The prescription lens YNH big is the hardest part. Won’t sell many of these with $500 lens on top of the $$ for the glasses them selves
Why not? My glasses cost $700 a pair and all they do is match my shirt.
 
I like how were article provides zero background on semitransparent lenses. Mentions them in the title, never explains the implications for AR glasses. Not great journalism.
 
I'm still very skeptical about the value of these. For people who don't already wear glasses, the benefits would have to be so overwhelmingly strong to offset the hassle of now having to wear something on your face in order to use it.

However, nobody thinks twice about the “hassle” of constantly grabbing our phones anytime we get up and move to a new location. As long as the utility is there, people will adjust their habits to accompany the devices.
 
However, nobody thinks twice about the “hassle” of constantly grabbing our phones anytime we get up and move to a new location. As long as the utility is there, people will adjust their habits to accompany the devices.
You don't have to wear a phone on your face though. We use our hands to interact with things all the time. The face is a much more valuable real estate.
 
When someone said they were working on a SJ edition of the Apple glass it hit a nerve and was vigorously denied. I think we're on to them.
 
I think it should initially be a companion device to the iPhone, relying on it for most of the processing power. Then, over time, they can separate it more from the iPhone much like they did with the Apple Watch. It’s just the nature of how these things work. I’d rather have more features in a pair of glasses that looks fairly normal and I think that’s the best way to achieve it. The main problem is that’s a lot of data to shuttle back and forth wirelessly.

What you described seems more likely, but I think companion to Apple Watch, no phone required would be amazing. Processing on the watch since by then I imagine in a few years may be powerful enough to handle both. I mostly just use the watch today and if I could bring up a bigger display in glasses and if it has hand tracking for an AR keypad I’d never need the phone. I guess they don’t have much incentive for making the phone unnecessary though
 
Semitransparent could mean a lot of things. It could mean a fogged lens with 1% light transmission or it could mean 99%. It could also mean something similar to the switchable LCD privacy glass that exists—it could be the entire panel or they could just install the film in a specific region that turns opaque/translucent and project the screen info there.
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As someone that's worn glasses for 35 years it's less of a hassle than you may think—especially when you're able to experience the benefits in the moment. Give it time, I'm sure we'll all be convinced.
Also being a wearer of glasses for 35+ years It is less of a hassle over what some think.
 
I was strongly watching his glasses during the WWDC keynote. I swear his looked different than before and I was almost certain he had the "Apple Glasses" on; I just about expected that to be the "One more thing..." but of course Apple Silicon was an even bigger attraction, which was plenty justified. But wouldn't that have been awesome? Like Steve did for the iPod nano reveal...
I went back and compared 2020 vs 2019 keynotes and you can see the glasses are different. A little more structure. Might have been a prototype with corrective lenses.
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Of course Android will have to copy Apple as they always do. Perhaps Android will implement this not long after Apple, hopefully by 2013. Oh wait...
 
I went back and compared 2020 vs 2019 keynotes and you can see the glasses are different. A little more structure. Might have been a prototype with corrective lenses.
View attachment 932910View attachment 932909

Yeah! That’s kinda what I was thinking in a way. “Those frames... that’s the frame! That “silver/gray” color is very iPhone-ish. That’s the new frame!” Or as you said, aN approximate prototype. I was watching that so so closely the entire time, just waiting.... for him to do that Christopher Reeve/Superman move, or a la Tony Stark in Civil War with his BARF prototype.

But alas, maybe next time, Gadget, next time.... >meow!<
 
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