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Apple Music's Beats 1 radio host and creative director Zane Lowe has been announced as a keynote speaker for 2017's South by Southwest music and film festival (via Billboard). Lowe has been tapped to give a presentation for the music portion of SXSW, which runs March 10-19 next year and also includes areas that branch into interactive media technologies.

Other than Lowe, speakers at next year's SXSW include Rogue One: A Star Wars Story director Gareth Edwards, Mount Everest photographer and climber Cory Richards, author Adam Grant, and many more. The festival has also announced more than 750 panels that will be at SXSW in 2017, including ones focused on topics like "Does Spotify Help More Than It Hurts?"

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"The programming announced today reflects a lot of the bigger-picture trends we think will be getting the most buzz in March 2017," said Hugh Forrest, Chief Programming Officer. "These trends include innovation in the transportation space, the rise of artificial intelligence, more emphasis on innovation within healthcare, and an increase in creative industry inclusion.

Of course, the biggest trend for SXSW is always the convergence of the technology, music, and film industries, as different people from different sectors gain incredible value by sharing new ideas and new approaches to common challenges."
As Apple Music continues to grow, Apple executive Jimmy Iovine recently stated that the company is "building the right hybrid" that carefully balances technology with culturally aware paradigm shifts. Lowe was a host for BBC Radio before moving to Beats 1 and Apple Music, and has since helped Apple launch a number of new shows and programming blocks for the service.

Article Link: Apple Music Beats 1 Radio Host Zane Lowe Announced as Keynote Speaker at SXSW
 

jmh600cbr

macrumors 6502a
Feb 14, 2012
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If it doesn't say MacBook Pro in the title you're going to get hate mail comments.
 
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Traverse

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Mar 11, 2013
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I read "Apple," "announce," and "keynote" in my RSS app and got so excited! Cruel MacRumors...very cruel... :(

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jdillings

macrumors 68000
Jun 21, 2015
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He's been a tremendous flop. I have never had a single person ask me,"Did you listen to Zane Lowe this morning?" I'd say 95% of the people on the street when asked who Zane Lowe is wouldn't know.
 
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Kajje

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Dec 6, 2012
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BBC Radio DJ gets hired by Apple, gets to speak in microphone for an audience.
 
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