As much as we can (and should) quibble about what Apple is doing in China, it's also important to keep in mind that as a U.S. company it does of course take a U.S.-centric approach to issues. While Pride is more of a global issue, it's still most celebrated in the U.S. and Canada, but systemic racism against Blacks is predominantly a U.S. problem.
Of course, racism exists everywhere, but in many other countries, it's totally different groups that are impacted by it, yet we don't see Apple doing or saying much about those. For example, of all of the big tech companies out there, Twitter has been the only one to recognize Indigenous History Month in Canada, no doubt prompted by the recent shocking discovery of the bodies of 215 Indigenous children who died at the hands of the extremely abusive residential school system. In Canada, our systemic racism problem affected our indigenous peoples far more than anybody else, and it saddened me when the events of last year spurred many in these parts to rally against a specific issue that isn't nearly as serious on this side of the border while ignoring the very real problems that do exist up here.
That said, I don't expect Apple to focus on the various issues of racism and discrimination everywhere in the world. They're a U.S. company, so they're going to focus on the problems that affect their core customer and employee base, and I'd rather applaud them for what they are doing than criticize them for what they're not, since we have to remember that they're under no obligation to do anything at all. When's the last time we saw Google, Amazon, Facebook, or Microsoft doing anything even close to what Apple does?
