When are Apple going to realise that it's no longer possible to come along late to the party and still clean up. They may have been successful with doing that in the past, but the other guys are getting better and better at executing whenever Apple leave the prime mover slot open. Home Pod may be a good product, but it's only one product, expensive, and only does one thing. Too little, too late.
AppleTV, similarly, is too limited in its scope and reach, and other products are eating Apple's lunch.
They need to execute much more quickly, and MUCH more thoroughly.
I say all this as an Apple advocate and enthusiast, but I'm not blind to the competition and will happily use other products if they suit my needs better. Apple must be very careful that they are not marginalising themselves too much right now.
Apple Music may not be Apple-exclusive, but Amazon in particular are positioning themselves really well and moving very quickly and, apart from the Fire phone, also executing really well. Not perfectly, but they learn quickly and are not afraid of throwing lots of stuff out there and iterating quickly. Apple are perfectionists but this may not be the right approach to take any longer in a very fast-moving landscape.
I haven't given up hope yet of Apple continuing to maintain their relevance, but I am concerned at what I see happening around them.