Early Spotify user here. I migrated to Apple Music at launch in 2015 because it arrived with a family plan, which, as a dad with young kids and a wife, it was the deal-maker because Spotify had no such plan. Before migrating, I emailed Spotify to ask if they would be planning to launch something similar, and got only radio silence in reply. Spotify gave zero effs about losing a long-term customer even though a 'yes we're working on it' would actually have kept me. So I jumped ship. No regrets.