Let me preface this by saying that I love Apple Music. With iTunes, I spent most of my time collecting and managing music that I never ended up listening to. Apple Music, on the other hand has taken away the pressure about deciding what music to buy and of managing and storing my music and it has developed a pretty good intuition about my musical taste. If I like a song, I simply listen to it more often or press the + button to add it to my collection and Apple Music continually learns about what I like. It's great. I've rekindled my love for music, of sitting in a chair just listening to new music. Now, the obvious point is that Spotify does the same thing. With the exception of Siri integration, while both services do some things differently, the end result is pretty much the same. What Spotify has going for it that Apple Music does not are partners. I can get in an Uber and the driver's Uber app plugged into his car stereo will have all my playlists. I can go into a Starbucks and the Spotify app on my phone will know what's playing. The President of the United States releases his Spotify playlists. Nearly every connected speaker on the market now supports Spotify out of the box. Apple has Sonos. Just Sonos — which also supports Spotify. Where is Apple in all of this? They started the digital music revolution with iTunes a decade ago. Apple was all about music. They were cultural influencers. Now, they seem to have become trapped in themselves. Why doesn't Apple forge relationships? I'm sure speaker companies would be more than happy to claim both Spotify and Apple Music support. My Withings Aura alarm clock and Harman Kardon AirPlay speaker (also called Aura despite no relation) are fantastic. Apple sells and features both devices in their stores. They have no Apple Music connectivity. Both have full Spotify support. If Apple wants Music to succeed and claim the throne like iTunes did for its entire existence, they need to make it ubiquitous. If not, then they're going to lose to Spotify and inevitably Google as they catch up.