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I am hopeful that MQA audio becomes more of a standard for all streaming media companies. That will make all of us audiophile's happy!
I'm all for lossless music at sufficient sample rate and bit depth but MQA is pretty much a scam that uses lossy compression and only comes with disadvantages over PCM.
 
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Isn't SoundCloud in the same boat? Google should probably buy and merge them both and raise them independent like YouTube.

That is exactly what Google would do, if they were to buy Soundcloud or Tidal, maybe rebrand it with a different name and make it more confusing for us all as to which one to use.
 
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So, a bunch of people signed up for trials to listen to a particular album and now they’re remembering to cancel their subscriptions?
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That is exactly what Google would do, if they were to buy Soundcloud or Tidal, maybe rebrand it with a different name and make it more confusing for us all as to which one to use.
Soundcloud makes the most sense for them.
 
A few years back, before I heard about Tidal, I was still buying CDs for high-quality digital tracks. I'm a believer that the sound quality of digital music shouldn't get worse as we have made the transition away from CDs.

The catalog of Tidal is on par with all the other services. While there are other services like Deezer that offer lossless tracks, that subscription is really just for Sonos users, and Deezer doesn't have a desktop app and iPhone app for lossless. So Tidal really is one of a kind to me.

I hope that Tidal can do alright and stick around because it's my favorite service by far

I've been a TIDAL Hi-Fi subscriber for a couple years and I love it. I use the desktop app at home and work. I rarely use my phone for music. Of course all these streaming services could burn-out as a '10s fad and I'd still have my permanent CD, vinyl and lossless download collection. I'm so glad I didn't invest a lot of time, money and effort with MP3s.
 
I'm all for lossless music at sufficient sample rate and bit depth but MQA is pretty much a scam that uses lossy compression and only comes with disadvantages over PCM.
Well, I will say that getting PCM streamed at this day and age is going to be really difficult. I will take FLAC over what we have now. I wasn't aware that MQA was lossy. I am now...if we are to believe the Wikipedia: https://en.wikipedia.org/wiki/Master_Quality_Authenticated and now I see where I got confused. I see that MQA can be contained in a FLAC file as well. I really don't like lossy compression and am surprised that I didn't hear it at first. Maybe because of the marketing? It does sound better than the 320kbps to me...
 
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I think many people signed up for the Tidal trial at certain exclusive launch periods, but few stayed on for the subscription. It's an expensive service for casual music listeners who don't care about hi-fidelity music. I don't even think it makes sense for an Apple acquisition. Just let the service shutter and get some of their subscribers for free.

I think your post highlights some of Tidal's problems. The basic subscription for Tidal is the same price as Apple Music and Spotify: 9.99. I believe Tidal started life as a lossless-only, higher end option. Even post-Jay Z, I believe it still had the 19.99 lossless tier only for a period. Not sure when they rolled out the 9.99 lossy tier, but it's been around for a least a year or two.

Tidal needs a new marketing team. The impression that this is a more expensive service is pervasive, as demonstrated by several posters in this thread. Tidal marketing has done very little to give the impression that this service is on a par pricing-wise with Spotify and Apple Music. Most of the ads I've seen underscore the "exclusive" and "premium" nature of the service. That may work for fragrances, cologne, and champagne, but I doubt that it's going to work for something as pedestrian and utilitarian as a music streaming service. Tidal may have made a strategic decision to orient their marketing to attract the 19.99-level subscribers, at the expense of attracting 9.99-level subscribers, but, from the peanut gallery, that doesn't seem like a sustainable plan—and the financials are showing it.
 
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I've only ever used Tidal once and that was just to buy a song because they were the only ones with a lossless version of it. I found it very strange that they refuse to let one download anything with Safari, yet other services like 7digital have no problem with it.
 
Tidal is expensive, but if you appreciate lossless music, they are pretty much the best at this game. If Apple ever got into the lossless music streaming business, then Tidal would fold for sure.
Totally agree! Let’s hope Apple doesn’t they will just screw it up. The problem is most people have no idea how good Tidal is with their free ear buds. It takes a good system or head phones to appreciate the difference. It’s just there are not many of us that have the means to play lossless well. Then you get to MQA and that’s a tiny subset of the first group. Personally I would pay twice what I do to continue but most would not
 
Can I say that I enjoy owning my music and feel that eventually we will see that this whole subscription based entity that has arose from nowhere is a waste of money. Currently I pay $4.99 for Apple Music as I am in education, I pay $9.99 for iCloud storage, $24.99 for iTunes Match (still seeing if I need to keep this service or not) and then a few other services. So every month I pay an Apple tax of $14.98. I don’t own the music I get from Apple Music and don’t appreciate the artist as much as when I pay $1.29 a song. I think I’m rambling but hope you get my point. We don’t own anything any more we are technically renting it.
 
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Can I say that I enjoy owning my music and feel that eventually we will see that this whole subscription based entity that has arose from nowhere is a waste of money. Currently I pay $4.99 for Apple Music as I am in education, I pay $9.99 for iCloud storage, $24.99 for iTunes Match (still seeing if I need to keep this service or not) and then a few other services. So every month I pay an Apple tax of $14.98. I don’t own the music I get from Apple Music and don’t appreciate the artist as much as when I pay $1.29 a song. I think I’m rambling but hope you get my point. We don’t own anything any more we are technically renting it.

And there is nothing wrong with that. I prefer the diversity of being able to listen to anything I want for my $9.99/mo on Spotify. My daughter sucks Google Music dry each month for her portion of the $14.99/mo family plan. What we listen to 50 times this month, we may be tired of next month or next year. I don't want to own it.

I remember back in the old days, you bought an album or CD for a couple of songs you heard on the radio and the other 10 on the album you never heard of because the radio doesn't play them (and they generally sucked). When YOU want to buy a song, where did you hear it first so that you know you like it? How do you know you want to buy it?

I think the unlimited consumption model is good. Would people stop using it if they raised it a buck a month (like Netflix just did)? Doubtful. It's not going away, but it may become more expensive.
 
Without exclusive deals (which I absolutely hate) the differentiation between streaming music providers is price and quality of user experience. Tidal's claim is the lossless quality of their music; however, the reality is unless you are streaming through a dedicated amplifier and expensive headphones/speakers 99.9% of users will never be able to tell the difference between a Tidal stream and a Spotify stream. A set of Beats headphones hooked up to a smartphone is going to sound pretty poor simply because of the power limitations of the DAC chip.

I'm all for competition. Tidal can either step up its game and provide a service a sufficient number of users are willing to pay for or they can shut down. Even Microsoft couldn't make it work and is shutting down its Groove music subscription service at the end of the year. I just don't think they will be able to compete with Spotify, Pandora, Apple, and Amazon.

True. I think when you start to get into to lossless music, streaming really isnt what your wanting to do anyway. If you care that much about sound quality, then you have a different set up then most and you may as well just buy flac or vinyl or cd. Most people are listening on their phone with headset under $100, or through a single bluetooth speaker. So Tidal is just throwing money away. I have a better set up in my car then most people have in their home. I love the sound of music on two big speakers set up on opposite sides of the room.......you know, stereo!!!! You go somewhere and people put some music on, and its this stupid little single speaker, that they paid $300 for, no less. Oy
 
I totally agree. £20 here in the UK a month to rent music. It's crazy, people's incomes in the UK are at a all time low.
You must be with an expensive service. Spotify is currently £10 / month for an individual account, or £15 / month for a family account (five individual, independent accounts which can be shared between any 5 people, so as little as £3 / month each).
 
Well, I will say that getting PCM streamed at this day and age is going to be really difficult. I will take FLAC over what we have now.
Oh yeah. For playback it is obviously smart to compress PCM using lossless codecs such as FLAC or in Apple's case ALAC. Would love to see Apple offer ALAC, even at 44.1kHz 16bit.

I wasn't aware that MQA was lossy. I am now...if we are to believe the Wikipedia: https://en.wikipedia.org/wiki/Master_Quality_Authenticated and now I see where I got confused. I see that MQA can be contained in a FLAC file as well. I really don't like lossy compression and am surprised that I didn't hear it at first. Maybe because of the marketing? It does sound better than the 320kbps to me...
It's around CD quality, possibly even higher. But you're better off simply streaming PCM with no loss of resolution which ends up being (at least) as space efficient when losslessly compressed. MQA literally doesn't solve any problems but ends up creating some.
 
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Here in the UK, EE mobile is constantly trying to give me Apple Music for free for 6 months but i'm not prepared to try it whilst it's integrated into iTunes. I value my iTunes library - its taken me years to build and when i read on MacRumors of people losing tracks etc etc because of AM, it was a no way.

If you really value your iTunes library it would be backed up. Computing basics. Why risk something you value?

And if you're following the basics you can try Apple Music without worrying about your library as it would be safely backed up.

OS X used to crash for fun when it first came out. iPhones locked up. Android used to lag terribly. Things change. Apple Music has been fine for me (ex long term Spotify user).
 
I wasn't aware that MQA was lossy. I am now...if we are to believe the Wikipedia ... and am surprised that I didn't hear it at first.
If you couldn't hear a problem with the sound quality until you read about it, that's a strong indicator that there was no problem.
 
Tidal's only defining feature is the high quality streaming, but honestly, it makes no difference with my setup. A good 98% of potential customers probably feel the same.

Couldn't agree more. I signed up for their free trial last year and I think I used the app for a day or two before I went back to Spotify/Apple Music. To me, those two leading streaming music services (Google Play Music is a close third IMO).
 
Couldn't agree more. I signed up for their free trial last year and I think I used the app for a day or two before I went back to Spotify/Apple Music. To me, those two leading streaming music services (Google Play Music is a close third IMO).
Why are you subscribing to Spotify AND Apple music?
 
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