Apple Music Tops 17 Million Users, With Service Growing at Steady Rate

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Anyone tuning in to watch Apple's iPhone 7 event on Wednesday may have been mildly surprised and somewhat amused to witness Apple CEO Tim Cook taking part in a special episode of "Carpool Karaoke" along with Pharrell Williams.

Far from being an off-the-wall, last-minute inclusion, the video introduction makes sense for Apple, which recently purchased the segment from "The Late Show With James Corden", to be distributed via Apple Music.


Apple has licensed 16 episodes of the show from CBS TV Studios, which will be executive produced by Corden and Ben Winston. The purchase is said to be seen as a way to drive online activity for the streaming music service, which Apple announced had reached 17 million paying subscribers as of yesterday.

That number compares with the 15 million users that Apple said the service had garnered by its 1st birthday on June 30, indicating a jump of 2 million subscribers in just two months, despite strong competition from rival services like Spotify.

The increased popularity of Apple Music is in stark contrast to Apple's falling iPhone sales year-on-year, and highlights the company's increasing reliance on profiting from existing customers through services rather than exclusively relying on acquiring new ones via hardware sales to meet its revenue targets.

It also indicates that while industry commenters have leveled plenty of criticism at Apple Music for perceived deficiencies in its interface design and functionality, customers are still signing up to the service at a steady rate, perhaps won over by the exclusive album releases by popular artists that Apple has recently secured.

In another boost for Cupertino, last week Apple Music for Android surpassed 10 million downloads from the Google Play Store, 10 months after it was released on the platform, proving that the service is becoming popular with listeners who don't necessarily even own an Apple device.

With iOS 10, due to be released September 13, Apple is redesigning the Apple Music experience on its mobile platform, revamping the app with new organization and a new design.

Article Link: Apple Music Tops 17 Million Users, With Service Growing at Steady Rate
 

Karma*Police

macrumors 68000
Jul 15, 2012
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That's a pretty good growth rate. Very impressive. The $100 gift card should help keep it going. I'll be buying one or two of those as gifts this year.
 
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Nozuka

macrumors 68020
Jul 3, 2012
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i'm very happy with it. especially since it works with my "old" music collection, everything in one place.
and i can still buy an album after listening to it. it will just switch to "purchased" in my library, without adding it to the library a second time or loosing my play count.
 

WBRacing

macrumors 65816
Nov 19, 2012
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I wonder what the percentage/ratio is of active iPhones to Apple Music subscribers. (Ignoring Android devices).
 

8692574

Suspended
Mar 18, 2006
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Yup, family account as well! Girlfriend loving it (she used to buy a lot of stuff on iTunes, now she says it's like free shopping in the mall)
Yeah it is the same for my 5 other members.....it is free to them;)
 

2457282

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Dec 6, 2012
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Yup, family account as well! Girlfriend loving it (she used to buy a lot of stuff on iTunes, now she says it's like free shopping in the mall)
I still like to buy my music. I have yet to be won over. My wife loves Spotify (her free full of comercial Spotify) and says she has built up a nice playlist over there. No way I will do commercials. Do you know if there is a way to import the playlist from Spotify? I may do that for my wife and see how it goes on Apple Music. Maybe I will convert (but I am a doubter right now).
 

Speedy Dingo

macrumors regular
Jun 4, 2010
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Love how James Corden goes from subtly paying out Apple when he advertised for Samsung, to now being best friends with Tim. :rolleyes:

 

SandboxGeneral

Moderator emeritus
Sep 8, 2010
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This is just another prelude to what seems to be the inevitable collapse of Spotify... AM and GPM are certainly going to the top players going forward because if their streaming services falter a little or fail to be solvent, the companies can easily support them from other areas of their business whereas Spotify cannot.
 

djcerla

macrumors 68000
Apr 23, 2015
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I still like to buy my music. I have yet to be won over. My wife loves Spotify (her free full of comercial Spotify) and says she has built up a nice playlist over there. No way I will do commercials. Do you know if there is a way to import the playlist from Spotify? I may do that for my wife and see how it goes on Apple Music. Maybe I will convert (but I am a doubter right now).
I don't think there's a way at the moment, at least I don't know any.

However, I still buy music as well, on Beatport and iTunes for my dj sets, and use AM for personal listening or previewing full iTunes tracks before buying.
 

MacBAir

macrumors member
Aug 5, 2016
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This is just another prelude to what seems to be the inevitable collapse of Spotify... AM and GPM are certainly going to the top players going forward because if their streaming services falter a little or fail to be solvent, the companies can easily support them from other areas of their business whereas Spotify cannot.
GPM doesn't have a droplet of relevance in the real world.
 

MacBAir

macrumors member
Aug 5, 2016
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As far as I know, I'm in the real world and am quite happy with GPM + YouTube Red.
That's awesome, but it has absolutely to relevance to what is happening or will happen in the streaming industry. The whole conversation is and will be all about Apple Music Vs Spotify (that hopefully will keep going strong for many years).

GPM is an afterthought for the market, artists, and everybody involved.
 

SandboxGeneral

Moderator emeritus
Sep 8, 2010
25,799
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That's awesome, but it has absolutely to relevance to what is happening or will happen in the streaming industry. The whole conversation is and will be all about Apple Music Vs Spotify (that hopefully will keep going strong for many years).

GPM is an afterthought for the market, artists, and everybody involved.
From the reports I see, Spotify is becoming more and more less relevant as they continue to operate at a loss. How can they remain in business for many more years to come like that?
 

itsvdiddy

macrumors member
Jun 5, 2008
65
3
that was the WORST part of the keynote bar none....
Completely agree. Apple is trying too hard, and the jokes Tim used to transition from the segment into the keynote were awkwardly forced and not funny :(

I'm a huge Apple fan and have a family Apple Music membership as well, but I still find myself using Pandora or Spotify to stream stations when I want to play random music. The discovery and curation are just better there IMHO. I find myself discovering and bookmarking/saving more songs on those platforms than I do on Apple Music.