Apple Music Turns One Year Old With 15 Million Subscribers on Board and a Redesign on the Way

Discussion in ' News Discussion' started by MacRumors, Jun 30, 2016.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Today marks the one year anniversary of Apple Music, which launched in 110 countries on June 30, 2015. The streaming music service was initially limited to the Mac and iOS devices, and it has since expanded to Apple TV and Android.

    Apple's streaming music service, an evolution of the Beats Music service it acquired in 2014, has steadily gained listeners over the past twelve months, reaching over 15 million paying subscribers as of WWDC 2016 earlier this month.


    Spotify still remains the world's most popular streaming music service, with roughly twice as many paying subscribers as Apple Music, but the Swedish rival has been available in Europe for nearly eight years and in the U.S. since 2011.

    Assuming that Apple Music maintains its current pace of growth, it is reasonable to assume that it will eventually eclipse Spotify as the top streaming service worldwide, with Apple Music benefiting greatly from its prominent placement within a default app on iOS and a lengthy three-month free trial to get users hooked on the service.

    Apple Music has received its share of criticism since launch, partly due to somewhat confusing layouts that can make it difficult to find content and easily manage downloaded or owned content versus streamed content. Apple's "Connect" social feature intended to allow artists to share content with fans also failed to take hold, with many quickly drawing comparisons to the ill-fated "Ping" social network that debuted as part of iTunes in 2010 but was officially canceled just two years later.

    With iOS 10, Apple is undertaking a reinvention of the Apple Music experience on its mobile platform, completely revamping the app with new organization and a new design. The new design in particular has been controversial, with bold fonts standing in stark contrast to most of the rest of the operating system. But the new layout makes for a much more logical organization of content and features, with downloaded music receiving its own section and Connect receiving much less prominent placement.

    Apple is also pushing forward its relationships with artists for Apple Music, working hard to secure exclusive content as it seeks to follow the model of "MTV in its Eighties and Nineties heyday" in becoming the go-to place for artists and content.

    Apple Music is clearly still in its early days, with Apple still evolving its integration of the Beats Music team and their streaming service into iTunes and the stock Apple user experience across all platforms. But with strong subscriber growth and industry trends pointing toward a continued shift toward streaming services, it's clear this is where Apple's content future lies, whether it be the current music service or future video services.

    Article Link: Apple Music Turns One Year Old With 15 Million Subscribers on Board and a Redesign on the Way
  2. kyjaotkb macrumors 6502a

    Nov 20, 2009
    London, UK
    Wondering about Beats One's future... Is anyone using it?
  3. Paradoxally macrumors 68000

    Feb 4, 2011
    Still looks like crap. Works fine, though.
  4. 2457282 Suspended

    Dec 6, 2012
    Happy Birthday to Apple Music. HOWEVER, please never ever take away my ability to purchase and download. I will never be a subscriber to a music streaming service and my loyalty will reside with the product that best serves my needs - namely, music downloading and cataloging.
  5. jacobh101 macrumors regular

    Aug 12, 2014
    Boston, MA
    I use $4.99 student version - great value for the money, not too sure why people hate on it so much.
  6. McFreggle macrumors 6502a


    Jul 18, 2001
    Dendermonde/Leuven, Belgium
    I have discovered 1741 great new tracks since the start of Apple Music.
    I haven't missed Spotify a single moment.

    Happy birthday, Apple Music.
  7. DudeDad macrumors 6502a


    Jul 16, 2009
    I think the redesign looks great, easy to read. I've enjoyed Apple Music. I've added many albums to my library that I might not have purchased....great way to discover new music. Well worth the monthly fee.
  8. LordQ Suspended


    Sep 22, 2012
    I am right now and everyday, all the time! I think it is the best part of Apple Music :) Tune right now for Chart!

    Happy Birthday, Apple Music!
  9. FSMBP macrumors 68020


    Jan 22, 2009
    The fact that they redesigned just a year after the release doesn't give me a warm & fuzzy feeling about Apple (same with watchOS). It's like they forgot about keeping things simple/streamlined (ie. Scott Forstall/Steve Jobs).
  10. RedOrchestra Suspended

    Aug 13, 2012
    Funny how Apple continues to boast about the number of Apple Music subscribers BUT won't tell us how many watches they've sold.
  11. Benjamin Frost macrumors 68020

    Benjamin Frost

    May 9, 2015
    London, England
    I believe that Apple Music and all streaming services are to the long-term detriment of music.

    If musicians don't have an incentive to be rewarded, they won't write music. This is why music has been dead since the early 90s. There has been the odd gem, but that's all.

    I’ll stick to CDs and downloads to my dying day.
  12. Tom Schrier macrumors member

    Aug 7, 2014
    I listen to Chart every morning.
  13. citysnaps macrumors 601

    Oct 10, 2011
    San Francisco
    I think it has to do with unhappy people feeling better and empowered when they can hate on something, someone, or some company.
  14. MH01 Suspended


    Feb 11, 2008
  15. lunarworks macrumors 65816

    Jun 17, 2003
    Toronto, Canada
    I listen to it in the car nearly every day. I've discovered some great music from it.
  16. enthusiastic macrumors regular

    Nov 1, 2013
    Could you please share that monster playlist? Thank you.
  17. McFreggle macrumors 6502a


    Jul 18, 2001
    Dendermonde/Leuven, Belgium
    Well, I could do that. But really, I don't see the point. Since music taste is something very personal. So, those are 1741 tracks _I_ find great, and _I_ discovered last year. But I'm sure a lot of other people wouldn't like half of it. And wouldn't understand the Dutch-spoken tracks. :)

    To find music you like, you really should use the "For You" tab. It rocks!
  18. ThunderSkunk macrumors 68030


    Dec 31, 2007
    Milwaukee Area
    Looking at it, the word for the post-Jobs flat neutral gradient helvetica aesthetic finally comes to mind...

  19. Kaibelf macrumors 68020


    Apr 29, 2009
    Silicon Valley, CA
    Yet I'm sure you'd line up and complain about no changes to the design of iOS or an iPhone year over year. *shrug*
  20. thefredelement macrumors 65816


    Apr 10, 2012
    New York
    I really need to watch Scrubs & Chuck again now that I can add those songs to my library.
  21. porky macrumors regular

    Oct 12, 2003
    I find "discover weekly" from Spotify amazing. I'm als Dutch ;)
    --- Post Merged, Jun 30, 2016 ---
    It looks like Windows Phone now!
  22. jayducharme macrumors 68040


    Jun 22, 2006
    The thick of it
    Can I just turn my weekly paycheck over to all these companies that now want a recurring piece of me with their subscription services? Consumers have been asking for an a la carte world where we pay only for what we want (specifically in the cable TV market). Apple Music seems to be moving in the opposite direction.
  23. Zirel Suspended


    Jul 24, 2015
    People like you are the reason why Steve Jobs was remembered and missed, he almost never listened to anyone's opinions.

    If Apple Music didn't had a redesign, you'll be saying that "Apple seems to have abandoned it", "they are lazy and don't care", blah blah blah, now that they are doing an overhaul, you say that.
  24. geekymcfly macrumors member


    May 9, 2013
  25. DakotaGuy macrumors 68040


    Jan 14, 2002
    South Dakota, USA
    If Apple Music continues this sort of growth Spotify will be gone within 3-5 years max. The smaller services will die off at about the same time. At some point this will become an Apple Google duopoly because they have the money to make it work.

    Even though it might be more expensive for the consumer getting down to a couple of services should help Apple become more profitable in this market. Apple has enough money, resources and devices to take them all out except for Google. The quicker they can get it done the faster the money will roll in.

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