Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
So Apple Music leadership right now is all legacy iTunes leaders? Remind me again why Apple needed to purchase Beats?
 
Pretty cool to see that Jeff Robbin, who co-created SoundJam MP which then became iTunes, is still responsible for the engineering side of Apple's music efforts.

View attachment 755130

Yes and no... iTunes became the home of the worst UX Apple can offer. The amount of UI nonsense and frustration is mind boggling. They kept trying to simplify the beast with superficial UI changes that on a first impression seem to make the UI 'simpler' but in reality it's so much harder, non-intuitive and frustrating to use. I'd love to see someone new revamp the beast.
 
Before he bailed out he got Apple to finance his good friend and exiting Sony Music head Doug Morris's new label 12 Tone. Wonder what thats going to cost and has Apple become the fish that record companies can go to to get $$$$? Interesting.
 
Yes and no... iTunes became the home of the worst UX Apple can offer. The amount of UI nonsense and frustration is mind boggling. They kept trying to simplify the beast with superficial UI changes that on a first impression seem to make the UI 'simpler' but in reality it's so much harder, non-intuitive and frustrating to use. I'd love to see someone new revamp the beast.
I feel like the latest version is mostly fine and even enjoyable to use, especially if you're an Apple Music subscriber. Having said that, I'm slowly transitioning over to using Swinsian, or at least using it in parallel more and more for listening to my local library. Swinsian feels a lot like using iTunes ≤9, which is a good thing as far as I'm concerned. Supports folder watching, too, among other things, so that's kind of awesome. If iTunes ever goes off the deep end where I can't take it anymore, that'll be my backup plan.


swinsian.png




Amusingly, the exact moment I was writing all of this, iTunes, which wasn't even supposed to be doing anything in the background, demanded my attention:

itunes.png
 
  • Like
Reactions: trifid
"Transitioning into consulting role" is code for getting paid an astronomical salary for doing absolutely nothing as long as he doesn't move to a competitor.
 
  • Like
Reactions: trifid and Feyl
Probably just sticking around so he can collect one of the big fat apple paychecks, and not really doing much, but fraternizing with fellow employees. Seriously.... How much consulting does apple need for iTunes?!? You put music on it, people subscribe to listen. The rest is just design work done to the look and feel of the app. Really? What else is there?

If you knew how the music industry works, you would understand why Jimmy is important to Apple. Jimmy is well known and very influential in that industry. Just being at Apple gives them an advantage negotiating with artists and labels.
 
For sure on that. His music industry background and experience speaks volumes. Apple was extraordinarily lucky to have him on board.
Spotify did similar w/o this genius
(+ its cross-subsidizing, native app, free publicity, Beats exposure and media fluff)
The fact that Iovine doesn't know how to make streaming profitable - and neither Cue does - says enough about these 2 clowns (less than 2% coverage, just hilarious, could hardly be worse)
 
Last edited:
You just know someone works in the industry when you hear the words:"But i work in the band"

If Jimmy was as committed as Apple was to Apple music, there would be signs of getting ll these outstanding-issues fixed.

Crossing the line with Apple and iTunes would rather stay in the Media folder in order to delete songs from "external drive" was the last straw to further say "We want people to really use Apple music" as the way they are forcing this on us..

So all my tagging is now done with MP3tag. I gave Apple the chance and they ruined it.
 
It might very well be true, but believe it or not, Apple core business is not Apple Music, it is a service that they use to enrich the user experience for their devices, that makes it hard to write it as loss, if it manages to keep people using their devices (or bring new users in), it is making them money.


Spotify on the other hand has nothing else making money for them.
 
It might very well be true, but believe it or not, Apple core business is not Apple Music, it is a service that they use to enrich the user experience for their devices, that makes it hard to write it as loss, if it manages to keep people using their devices (or bring new users in), it is making them money.
Spotify on the other hand has nothing else making money for them.
That indeed is the positive spin on it.
The negative is that they cross-subsidize loss-making activitites for the purpose of synergy as you describe.
Which is (AFAIK) forbidden in Europe (hence the definition of a market comes in place: if streaming is considered a separate market there is a huge problem)
Expect Iovine to know more about what’s gonna happen...
 
  • Like
Reactions: Machead2012
I am sure many non exec people go to work just for the company and to respect the brand they work for and not for the money , RIIIIGHT!

Dear sir, it may surprise you, but many people in creative fields work very hard because of the love of the work and not the money. I wouldn't expect you to understand, but just know it to be true.

As for execs who do it for the love of the work or the belief in the cause, below is a snippet from an article on the Internet about one man, who was also a liar, but had respect for the work he was doing and the brand which he created...

"It sounds counterintuitive to most of us, who'd dearly love a pay raise. But when Jobs returned to Apple as CEO in 1997 after a twelve-year absence, the company was really struggling. Taking a $1 salary was a way of showing how much he cared about the company he'd co-founded two decades earlier in his parents' garage. He preferred to take the million dollars he could have earned as salary and put it back into the company, investing in its future." ~ from the website The Motley Fool

Tim Cook and people like this idiot, Iovine, have proven themselves to be the opposite. They're opportunists. They have no love for the user experience or a belief in the cause, just the bottom line and that their pockets are full.

It wouldn't be so bad if macOS were opened up to legally run on any hardware, but for creatives who are now stuck in the Apple ecosystem and have hundreds if not thousands of dollars invested in training, time and software, it is nothing less than a tragedy that people like this are in control.
 
  • Like
Reactions: magbarn
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.