Apple Music's New Memoji Billboards Highlight Grammy Nominees Shawn Mendes, Ariana Grande, and Kacey Musgraves

Discussion in 'iOS Blog Discussion' started by MacRumors, Feb 5, 2019.

  1. MacRumors macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    [​IMG]


    Apple Music has recently launched a new advertising campaign in Los Angeles, showcasing the Memoji versions of musicians including Shawn Mendes, Ariana Grande, and Kacey Musgraves. Apple put up the billboards ahead of the 61st Annual Grammy Awards, which take place on February 10 at the Los Angeles Staples Center.

    [​IMG]

    Apple has placed the billboards at the Hotel Figueroa in LA, which is down the street from the Staples Center. It appears there are multiple billboards in the city, however, including some that are dedicated specifically to each of the three artists and highlighting their Grammy nominations.

    [​IMG]

    Memojis are animated emoji characters that can take the form of each user's personal appearance, and using the TrueDepth camera system on iPhone X family devices, you can animate the Memojis with your facial movements. Apple has used Animoji in its ads a few times previously, including for last year's Grammy awards. Those commercials had the alien Animoji singing "Redbone" by Childish Gambino and the Animoji dog, fox, and poop singing "Stir Fry" from Migos.

    As for the nominations, Shawn Mendes has two, one for song of the year ("In My Blood") and one for best pop vocal album (the self-titled "Shawn Mendes"). Ariana Grande was also nominated twice this year, for best pop solo performance ("God Is A Woman") and best pop vocal album ("Sweetener"). Lastly, Kacey Musgraves received four nominations, for album of the year ("Golden Hour"), best country solo performance ("Butterflies"), best country song ("Space Cowboy"), and best country album.

    Article Link: Apple Music's New Memoji Billboards Highlight Grammy Nominees Shawn Mendes, Ariana Grande, and Kacey Musgraves
     
  2. whyamihere macrumors 6502

    whyamihere

    Joined:
    Jun 30, 2008
    Location:
    'nati
    #2
    My Memoji would totally make out with Ariana Grande's Memoji.
     
  3. Abazigal macrumors G4

    Abazigal

    Joined:
    Jul 18, 2011
    Location:
    Singapore
    #3
    If not for the labels, I probably wouldn’t have recognised who they were.
     
  4. Ds6778 macrumors 6502a

    Ds6778

    Joined:
    Sep 9, 2016
  5. code-m macrumors 6502a

    code-m

    Joined:
    Apr 13, 2006
    #5
    I love it, creative advertising and playful!
     
  6. alpi123 macrumors 6502a

    alpi123

    Joined:
    Jun 18, 2014
  7. SoN1NjA macrumors 68000

    SoN1NjA

    Joined:
    Feb 3, 2016
    Location:
    the pool
  8. diego macrumors regular

    diego

    Joined:
    Dec 21, 2003
    Location:
    Canada & Mexico
    #8
    Disturbing, this looks a bit dystopian imo.
     
  9. code-m macrumors 6502a

    code-m

    Joined:
    Apr 13, 2006
    #9
    Cosplay town in Japan, your welcome :D
     
  10. Pakaku macrumors 68020

    Pakaku

    Joined:
    Aug 29, 2009
    #10
    I still think mememoji are incredibly hideous, and these billboards don't help
     
  11. Kyle4 macrumors 6502

    Joined:
    Aug 14, 2010
    Location:
    Canada
    #11
    I really like the Kacey Musgraves one. Absolutely love that album!
     
  12. earthTOmitchel Contributing Editor

    earthTOmitchel

    Staff Member

    Joined:
    Mar 6, 2015
    Location:
    Louisiana
    #12
    I was hesitant to listen to it (idk why at this point), and I have not stopped for the past month and a half. It's like each week I have a new favorite song from it. Really incredible album.
     
  13. Arran macrumors 601

    Arran

    Joined:
    Mar 7, 2008
    Location:
    Atlanta, USA
    #13
    Agreed. The animals are goofy but okay, but any mimicking a human have an unpleasant uncanny valley vibe.

    Really quite disturbing.
     
  14. Jakewilk macrumors regular

    Joined:
    Jul 21, 2014
    #14
    Even if you don’t like the art style, I think hideous is a bit of a stretch; I mean, have you seen the samsung version?
     
  15. racerhomie macrumors regular

    racerhomie

    Joined:
    Aug 14, 2015
    #15
    It looks cute ,not creepy.
     
  16. SoN1NjA macrumors 68000

    SoN1NjA

    Joined:
    Feb 3, 2016
    Location:
    the pool
    #16
    What?
     
  17. code-m macrumors 6502a

    code-m

    Joined:
    Apr 13, 2006
    #17
    Akihabara
    --- Post Merged, Feb 5, 2019 ---
    Memoji’s resemble Disney’s animated movies, for example refer to “Frozen”.

    What kind of childhood did you experience? I am no Disney fan, however I find these pleasantly creative and unique.
    --- Post Merged, Feb 5, 2019 ---
    Welcome, Samsung employee. :p
    --- Post Merged, Feb 5, 2019 ---
    You forgot to end this comment with “/s”. ;)
    --- Post Merged, Feb 5, 2019 ---
    I am curious if the artist did their own Memoji or someone at Apple. I hope this expands to include other artists in the near future.

    The next Fortnite, where you can MoCap and Memoji yourself. Imagine this tech spreading and about 20-30 years ago this required a room, many people, equipment, tech, and money to get done.

    Imagine games with your own Memoji and MoCap to interact with immersive games. Or an animated show,movie or short staring you. :cool:
     
  18. Kyle4 macrumors 6502

    Joined:
    Aug 14, 2010
    Location:
    Canada
    #18
    You can do something like that in a more basic version with the Xbox Kinect and your personal avatar. It'd be cool to see the technology advance to what you described. Interestingly, the co-creators of the technology behind Kinect were purchased by Apple and developed Face ID!
     
  19. trellus macrumors regular

    trellus

    Joined:
    Jan 12, 2007
    Location:
    Plano, TX
    #19
    Yup! I know the dude who is the creative director for this ad and works for the ad agency who came up with this idea. His dad is a colleague of mine!
     
  20. code-m macrumors 6502a

    code-m

    Joined:
    Apr 13, 2006
    #20
    Once the TrueDepth system is affordable to be placed on the rear of the phone, things will take a creative turn. The “A” silicone will have to be enhanced for this real-time processing to occur. This would explain the larger storage capacity. Making an animated short or movie on a tablet and/or phone. Animation studio in your pocket.
     

Share This Page