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Apple Music's Original TV Plans Now Include Potential Shows and Videos From J.J. Abrams and R. Kelly
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Woohoo more rap movies. Rap is the only music that exists in apples mindset.
Jimmy Iovine, one of the heads of Apple Music, has given multiple interviews and visions for the future of Apple's streaming music service over the past few months, mainly detailing how Apple Music will morph into "an entire pop cultural experience" with the advent of original video content. In an interview with Bloomberg posted online today, Iovine continued that pitch by stating, "I'm trying to help Apple Music be an overall movement in popular culture," detailing plans that include original shows and videos with partners like director J.J. Abrams and rapper R. Kelly.
The expansion of Apple Music beyond streaming new songs and music videos by artists began slowly for Apple, with the company releasing a tour documentary in partnership with Taylor Swift in 2015, as well as a 23-minute short film with Drake in 2016. Those modest beginnings have helped Apple learn what works and what doesn't, with Iovine stating, "We're gonna grow slowly no matter what, I don't know how to do it fast."
Iovine further mentioned that Apple's vast resources provide the Apple Music team with enough room for betting on risky projects, so the service can "make one show, three shows" to see what viewers favor.
Those slow-to-build plans apparently include a largely redesigned, "new edition" of the Apple Music app coming to iOS 11 this fall that will "better showcase video." Because of this update, Iovine said that Apple won't make the same mistakes that rival Spotify has made in producing original video content, but subsequently not promoting it enough to get people to watch. "We're going to market it like it's a TV show," Iovine mentioned. "You're going to know this is out."
Currently, those shows include Carpool Karaoke: The Series and Planet of the Apps, although the former show was recently delayed indefinitely and the latter has only a vague spring launch date. In the immediate future, Iovine said that Apple Music's video ambitions are still very music-related, including Dr. Dre's Vital Signs, and Iovine even wants to produce a sequel to R. Kelly's rap opera Trapped in the Closet.
According to Carpool Karaoke producer Ben Winston, who helped sign the agreement to partner with Apple along with star James Corden, the mere fact that Apple is involved with producing these new shows is all it takes to get people excited to work with them. "If I call LeBron James and I name five networks or cable channels or even different online platforms, I'm not convinced he agrees to sit in a car," Winston says. "If you say you're doing a new show for Apple, people get excited."
But the company's plans are far bigger than just original content that has a music slant, with Iovine having met with well-known Hollywood creatives to discuss "possible ideas," including director J.J. Abrams and producer Brian Grazer, although talks with Grazer regarding Imagine Entertainment are said to have "fizzled out" for unknown reasons. Of course, any specific details regarding what a J.J. Abrams-produced series on Apple Music might be were not given.
Previous reports of Apple's dealings in Hollywood have been largely critical of the Cupertino company's inability to forge ahead with a consistent, unified vision in the original content space. For Iovine, the almost-two-year-old service still has a ways to go. "Apple Music is nowhere near complete in my head," he said. Achieving his vision for the future of Apple Music has gotten Iovine in hot water with some of his colleagues, as well.
Everyone from Apple CEO Tim Cook to Apple Music executive Bozoma Saint John have reinforced Apple's future with original content coming to its music streaming service. Earlier this year during an earnings call, Cook said that Apple is starting off slow -- echoing Iovine's comment -- and has a "toe in the water" testing original content, while Saint John said of Apple Music as a whole: "We're developing something very special and we just want people to pay attention."
Article Link: Apple Music's Original TV Plans Now Include Potential Shows and Videos From J.J. Abrams and R. Kelly
Awkward branding. It's been said before about iTunes but now Apple Music needs a rebranding so it can begin to claim mindshare in the accelerating original TV Shows and Movies realm.
It looks like this is the motto of the modern Apple.
While you will make it slow no matter what, other will grow and eat the market. I'm not sure about music but when Apple finally releases it's home assistant, Alexa already will be able to cook a breakfast for you.
Apple spent 4 years doing literally nothing with Mac Pro and just recently started to scratch its head and redesign it. It's not how such company should work.
While we hear rumors about edgeless iPhone 8, everyone else released it: Samsung, Huawei, and Xiaomi even made a phone with the design identical to what Apple was rumored to release but failed to achieve in the production process and failed back to a simpler design.
Few years ago Apple switched to yearly OS updates from once in two years. I wish they'd now switch it back to two years cycle and instead release new hardware more often. That's where innovation is happening now.
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Apple Gold
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The entire global music industry in 2016 was worth $15 billion: http://www.ifpi.org/news/IFPI-GLOBAL-MUSIC-REPORT-2016 .
Based on our previous discussion on the size of the mac market, the entire music industry is table scraps for Apple. And even the mac pro alone that you hate so much is a more significant product for Apple than their share of the tiny music pie.
And since you want to talk perspective, video games sales were $100 billion last year music is less than table scraps next to gaming. And gaming is a much better fit for Apple (and they are playing in the space with ios). There is much more room to disrupt the industry. Think about what Apple could do with eSports rather than carpool karaoke. And instead they want to screw around with child rapists and woman beaters.
The Mac owes its existence to the Apple II. And now history repeats itself. The Apple II sales got smaller and smaller, even as they supported the development and expansion of the Mac, until Apple killed the Apple II altogether. The Mac supported the development of iOS, and now iOS is set to replace the Mac for most people.
I meant more that Apple is only alive today (didn't die in the mid 90s) due to Mac users
Mac sales aren't getting any smaller though are they? My understanding is that there isn't that much growth, but its not like the iPad is widely taking over.[doublepost=1493364056][/doublepost]
This makes literally no sense. If you want Apple to not be a device company and be a music and video streaming company purely for profit then why have an interest in Apple at all? It makes no sense for Apple to make original content, and would suck for people who rely on Apple's products for them to loose any more focus than they already have with Macs and iPads.
It makes every sense (to me at least) for Apple to have its own original video content, or have you forgotten the Apple TV? In the very least, it is an additional differentiator to give users a reason to stay in the Apple ecosystem, given that competing alternatives such as Netflix are available on every platform. And I am all for anything which strengthens the Apple ecosystem and improves the value of my existing Apple devices.
Think about it. Use the existing apple music user base to jumpstart a video streaming platform (Apple reportedly has 20 million subscribers at least). Attract more users to the platform, which in turn strengthens Apple Music, which in turn boosts Apple Video (or whatever it will be called), and so on. When you already have your own music streaming service and you control the hardware on which it is streamed, going into video is the next logical step.
Apple has no experience in making content. None at all. As I've said before it makes no sense as there is no way Apple can gain a competitive advantage on anything within video content. Apple can't regularly update or properly update the rest of its product line so spreading into further markets makes no sense.
Damnit you beat me to it.
Still no story about R Kelly would be complete without this golden gem
http://www.cc.com/video-clips/gslu5d/chappelle-s-show-r--kelly-s--piss-on-you--video
and this:
http://www.cc.com/video-clips/kfkzux/chappelle-s-show--piss-on-you--remix
I meant more that Apple is only alive today (didn't die in the mid 90s) due to Mac users
And again, Apple only survived the 80s during its stumbles with the Apple III, Lisa and original Mac, and departure of Jobs, because of the Apple II. Mac sales are down from their all time high, which is still a fraction of the global share of PC sales, not to mention iOS products. But you're limiting your scope far too much if you think the iPad is the only threat to the Mac. Many people are fine using their iPhone for everything. The "Plus" accounts for fewer iPad sales as much as anything. There is a paradigm shift happening, and I fear as your user name implies, you're seeing things from a perspective mired in the old. The Apple II didn't get wiped out overnight. It persisted well into the mid-90s even as only a virtual product inside a Mac. By all appearances, the same thing seems to be happening to the Mac -- an OS which may eventually become a shell like the Classic environment run under OSX, as a last step before being completely absorbed into a unified OS. A unified file system, as we've just seen, would seem to be a first step in that direction.
Whoever in Apple pushed the whole Beats thing should be canned. All they got were over the hill big ego parasites and crappy products. This guy is 64 and wants to "go slow"...thinking if I drag this out I can retire nicely before it all hits the fan. Worst Apple acquisition ever.
That piss was digital, lol, dang I miss the Chappelle showDamnit you beat me to it.
Still no story about R Kelly would be complete without this golden gem
http://www.cc.com/video-clips/gslu5d/chappelle-s-show-r--kelly-s--piss-on-you--video
and this:
http://www.cc.com/video-clips/kfkzux/chappelle-s-show--piss-on-you--remix
Dre has arguably been innovative with G-funk.
Even leaving aside the image gains from owning Apple Music (which, while not number 1, is still doing quite well, and possibly couldn't have been done the same way without influential folks like Iovine and Reznor now under Apple's roster), the Beats hardware business, too, surely is quite valuable.
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This has me worried — I hope they don't make the same mistake as with iTunes of bloating the Music app with lots of music-unrelated matters as a marketing platform.