I could careless about these exclusives.. but I'll say this.. having had been in the music business for over 15 years none of the labels know what they are doing. Every one of them are dinosaurs, even the guys at Apple Music have no clue what they are doing. It's all about the quick buck and not actually building a strong foundation where the artists are top dawg.. not the executives. Apple could eventually make this happen but it's going to take a long long time for people to jump on board with both feet.
As I'm sure you do realise, as an exclusive distributor Apple slips into a label role - and by their current model of locking exclusives it could be building IMO towards a slippery slope of them further controlling both music pricing and availability - which can in no way be positive for artist or consumer.
Labels aren't saints - but generally they invest in talent. Apple aren't saints either - but they don't invest in talent, they just appropriate it's creations and monetise it. For example, App Store. Not a model that works well for music - an industry that relies on grass roots promotion and development time before reaching it's peak.