FOR SPECIAL PURPOSE DEVICES, not general consumer units For example: Rugged, water proof devices Embedded systems, such as hospital or industrial monitoring equipment Car information/entertainment (Microsoft is doing it with Ford) Military specialized devices. Low cost minimal/stripped version for poor/developing country education. other..? As long as Apple only focuses on consumer, the competition will outflank and conquer. Already there are a dozen Android developers, and they are turning out new devices at (seemingly via massive ad campaigns) breakneck speed, makes Apple look like it is a snail.