Apple Named Most Valuable Billion Dollar Brand in America

Discussion in ' News Discussion' started by MacRumors, Mar 19, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple has been named the most valuable billion-dollar company in the United States by brand identity firm Brand Finance, reports the Silicon Valley Business Journal.

    The standing was revealed in a new rankings report done by the firm which listed the top 50 billion-dollar brand names in the U.S., as Apple's $104.6 billion valuation was ahead of other technology companies including Google, Microsoft and Verizon which were valued at $68.6 billion, $62.8 billion, and $53.5 billion, respectively.

    Throughout the past year, a number of other sources have also regarded Apple to be among the world's most valuable companies, with brand identity firm Interbrand putting the company's value above Coca-Cola and American business magazine Forbes heralding Apple as the world's "Most Admired Company" ahead of Amazon.

    Article Link: Apple Named Most Valuable Billion Dollar Brand in America
  2. nepalisherpa macrumors 68020


    Aug 15, 2011
  3. MattG macrumors 68040


    May 27, 2003
    Fletcher, NC
  4. lolkthxbai macrumors 65816


    May 7, 2011
    In before "Apple is doomed!"

    Take that Kane!

    I don't see Samsung or HTC on there though...
    Is HTC even a billion dollar company...?
  5. osofast240sx, Mar 19, 2014
    Last edited: Mar 19, 2014

    osofast240sx macrumors 68030


    Mar 25, 2011
    Kane you're a loooooooser!!
    Doomed not!
    WSJ needs to fire who ever hired her!
  6. MrXiro macrumors 68040


    Nov 2, 2007
    Los Angeles
    But that lady's book said they're DOOMED!!!! :-/
  7. Unggoy Murderer macrumors 6502

    Jan 28, 2011
    Livingston, Scotland
    I'll refer you to the title of the article. You'll see why they're not on there. (not that they would be anyway...)
  8. violst macrumors 6502


    Jun 14, 2012
    I guess Yukari Kane has to eat his words and his book!
  9. Dave.UK macrumors 65816


    Sep 24, 2012
    Kent, UK
    Maybe because their not American companies! ;)

    Just remember that the mighty can fall. Blackberry, Nokia etc..... No company is immune to this.
  10. osofast240sx macrumors 68030


    Mar 25, 2011
    Samsung is valued at 39.6 billion
  11. ValSalva macrumors 68040


    Jun 26, 2009
    Burpelson AFB
    This is a list of most valuable brands "by estimating the royalty rate that would be charged for use of the brand and factoring in future revenue."

    So this is either more sketchy analyst guesswork disguised as 'analysis' or it's just a statement of the obvious.
  12. Skika macrumors 68030

    Mar 11, 2009
  13. violst, Mar 19, 2014
    Last edited: Mar 19, 2014

    violst macrumors 6502


    Jun 14, 2012
    They have a way to go.
  14. brianvictor7 macrumors 6502a


    Oct 24, 2013
    Midwest, US
    Wow! Apple beat out Google by quite a margin!
  15. Small White Car macrumors G4

    Small White Car

    Aug 29, 2006
    Washington DC
    How else would you value a brand?

    Of course it's guesswork. Until Apple decided to sell their brand there's no way to know what someone would actually pay for it.
  16. Chupa Chupa macrumors G5

    Chupa Chupa

    Jul 16, 2002
    Except this "accolade" is due to success of current products, all conceptually birthed in the Jobs era. "Haunted," which I personally think is premature and based on thin air, discusses its future. There is no logical connection between the two. Cook still has to prove himself as a successor to Jobs, not a clone of Scully, Spindler, or Amelio. I don't take too much import to this "award" as its a reflection of Apple's past success, not a predictor of its future.
  17. jarred125 macrumors 6502a

    Nov 8, 2011
    Yeah they are worth a lot, they have a bunch of morons willing to buy an 8GB old phone for $700!
  18. Constable Odo macrumors 6502

    Constable Odo

    Mar 28, 2008
    Apple is seen as less than Google by a huge margin

    Google at $1200 a share with a P/E of 33. Apple at $530 a share with a P/E of 13. I think those figures tell it all about which company is the most valuable and respected tech company on the planet.

    YTD even Microsoft has outperformed Apple in share value by a huge amount. Apple's so-called value isn't worth anything on Wall Street. The company most likely to be doomed is still Apple, first and foremost. They can spin it any way they want but Google is considered a much more valuable company than Apple. Google is seen as going places in the future and Apple is seen as going nowhere. Having control over "the internet of things" is seen as having more value than "one new iPhone after another." Google is going up in value. Apple is going down in value. That's a fact.
  19. k4rrjin macrumors member


    Jul 3, 2013
    lol Kane

    Pretty good for a "haunted" and allegedly dieing company! :apple:
  20. unplugme71 macrumors 68030

    May 20, 2011
    what about Exxon?


    I will agree that Apple is stagnant in growth at this time but where is Google going? I don't see them revolutionizing anything.

    And you do realize that share prices mean nothing, right?
  21. El Hikaru macrumors regular

    Dec 3, 2013
    P/E is not the measure of that "value". A value here is an aggregate of excess money purchasers would pay compared to non branded or similarly build substitutes.
  22. samcraig, Mar 19, 2014
    Last edited by a moderator: Mar 19, 2014

    samcraig macrumors P6

    Jun 22, 2009
    I believe there's a difference between being on a decline vs dying. Unless one is being over-dramatic.
  23. Atlantico macrumors 6502


    May 3, 2011
    I'd rather own Coca-Cola than Apple, to be honest. :eek::D
  24. ArtOfWarfare macrumors 604


    Nov 26, 2007
    The difference between Google and Apple is whereas Apple keeps what they're working on a secret, Google doesn't. Whereas Google releases products before they're ready, Apple doesn't. So Google is seen as moving at a quicker, more steady rate, because we get to see all the neat toys they're working on. Apple doesn't show us their toys until they've been perfected.

    So really, Apple may or may not be ahead of Google. We can't know until they reveal and release their products this year. I'd be willing to bet that Apple is ahead, just because they have been in the past, but of course I could be wrong.

    On another note entirely, I didn't realize I work for the ninth most valuable brand in the world.
  25. thuchu1 macrumors regular


    Oct 16, 2010
    Auburn Hills, MI
    You know Apple and Google are the only reason AT&T and Verizon are on that list at all.

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