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Apple today announced that Monica Lozano, president and CEO of College Futures Foundation, has been elected to the company's board of directors.

monica-lozano.jpg

"Monica has been a true leader and trailblazer in business, media, and an ever-widening circle of philanthropic efforts to realize a more equitable future — in our schools and in the lives of all people," said Apple CEO Tim Cook. "Her values and breadth of experience will help Apple continue to grow, to innovate, and to be a force for good in the lives of our teams, customers, and communities."

"I've always admired Apple's commitment to the notion that technology, at its best, should empower all people to improve their lives and build a better world," said Lozano. "I look forward to working with Tim, Art, and the other board members to help Apple carry those values forward and build on a rich and productive history."

Prior to joining College Futures Foundation, Lozano spent 30 years in media as editor and publisher of La Opinión, the largest Spanish-language newspaper in the United States, according to Apple. Lozano continues to serve on the boards of Target and Bank of America, and is also a former board member of The Walt Disney Company.

Article Link: Apple Names Former Newspaper Editor Monica Lozano to Board of Directors
 
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decisions

macrumors regular
Sep 30, 2019
212
577
Not going to come at this politically, but can anyone explain why Apple would want someone of her background on the board? She has no tech background whatsoever. She was editor/publisher of a newspaper, then was on the board of many non-tech companies.

My guess is that they want her to save Apple News, which is struggling right?
 

citysnaps

macrumors G3
Oct 10, 2011
8,561
15,891
San Francisco
What are her merits apart from being on the board of various companies very different from Apple and editor in a national newspaper?

Boards of large corporations are often made of leaders with diverse backgrounds that are very different from the company whose board they are sitting on. It's about bringing people on boards having a background of demonstrated leadership and wisdom, and not about being an ace C++ programmer or designing computers.
 

citysnaps

macrumors G3
Oct 10, 2011
8,561
15,891
San Francisco
Not going to come at this politically, but can anyone explain why Apple would want someone of her background on the board? She has no tech background whatsoever. She was editor/publisher of a newspaper, then was on the board of many non-tech companies.

My guess is that they want her to save Apple News, which is struggling right?

See above, post #6.
 
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AngerDanger

Graphics
Staff member
Dec 9, 2008
5,389
28,468
I really don’t like her. I don’t know her, but after skimming the article, I deem myself qualified (probably overqualified) to adamantly disagree with this trillion dollar company's bad bad decision. What are her qualifications? I haven’t looked at any of the other board members’ qualifications, but I bet hers suck. They should try to get Eric Schmidt back!
 
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beach bum

Contributor
Oct 6, 2011
3,592
11,177
Philly
In looking at Monica's background, it seems as though she will be able to contribute a broad range of knowledge and experience towards Apple's future goals. As of now it's a seat at the table, but it will be interesting to see how this plays out.
 

mcfrazieriv

macrumors 6502a
Jan 30, 2012
992
2,463
Eventually we will all look back on this decade as one filled with mistakes. Tech companies have no business in media. Never understood Apple TV+ or News+. Too broad of focus for a company that seems to release iterations on products a decade old.
 

SuperCachetes

macrumors 65816
Nov 28, 2010
1,142
808
Away from you
Eventually we will all look back on this decade as one filled with mistakes. Tech companies have no business in media. Never understood Apple TV+ or News+. Too broad of focus for a company that seems to release iterations on products a decade old.
Nah. Eventually we will all look back and reevaluate how we defined "tech companies." I don't see that Apple creating content they are serving you on their devices as philosophically very different from designing both hardware and software.
 

needsomecoffee

macrumors 6502
May 6, 2008
265
612
Seattle
Board member for a prominent company is a pretty good gig: upwards of $250k per year to attend a few meetings. Not about Monica, but funny story re: the board at a very prominent high tech company. We were really struggling to incorporate a company the CEO/board thought to purchase (really bad CEO btw). Same general area as what we offered, but huge mis-match re: economic drivers, market, etc. Really did not make much sense. My boss gave a presentation to the board about the situation about a year after the acquisition decision. He talked about the key tech the acquired company brought to the table, and what we were trying to do to integrate it. After the meeting, a couple of board members mentioned to him how helpful his presentation had been because of the "new technical" insights he gave them. Laughable that these same board members had previously decided to invest several billion dollars acquiring a firm apparently without having done any work to determine the basics of the company's tech, fit, etc. They famously made even worse decisions subsequent to this purchase. None ever offered to return the millions made during their multi-year board terms. Pretty sweet gig for sure.
 

mcfrazieriv

macrumors 6502a
Jan 30, 2012
992
2,463
Nah. Eventually we will all look back and reevaluate how we defined "tech companies." I don't see that Apple creating content they are serving you on their devices as philosophically very different from designing both hardware and software.
How Orwellian of you.
 

Carnegie

macrumors 6502a
May 24, 2012
788
1,905
Board member for a prominent company is a pretty good gig: upwards of $250k per year to attend a few meetings. Not about Monica, but funny story re: the board at a very prominent high tech company. We were really struggling to incorporate a company the CEO/board thought to purchase (really bad CEO btw). Same general area as what we offered, but huge mis-match re: economic drivers, market, etc. Really did not make much sense. My boss gave a presentation to the board about the situation about a year after the acquisition decision. He talked about the key tech the acquired company brought to the table, and what we were trying to do to integrate it. After the meeting, a couple of board members mentioned to him how helpful his presentation had been because of the "new technical" insights he gave them. Laughable that these same board members had previously decided to invest several billion dollars acquiring a firm apparently without having done any work to determine the basics of the company's tech, fit, etc. They famously made even worse decisions subsequent to this purchase. None ever offered to return the millions made during their multi-year board terms. Pretty sweet gig for sure.
At Apple, Director compensation is about $350k per year - more for the Chairman and for chairing one of the committees.
 
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