I agree that lately the comments supposedly coming directly from SJ are sounding arrogant and dismissive, and take away from the "moral credibility" that long - time Mac lovers fancied Apple possessed.
Apple's multicolored logo days of "David vs. Goliath" stature are naturally going to fade a bit as Apple enjoys this astounding run of success and growth. When you're the most successful, every competitor is going to paint you as the evil enemy.
I'm assuming Therese Poletti is sincere in her comments, but I think we should take into account just how many advertising dollars flow into Market Watch (or any business / technology news source) from Apple's competitors, and how much, if any, influence that has on their editorial positions.
I know that sounds cynical, and I'm sure Apple calls in a few favors from journalists from time to time, but that's the reality of doing business in such a competitive market. It's also the reality of today's style of journalism. There's just not enough news in an average 24 hour day for 24 hour news sites and channels, so they resort to "filling" the day with spin - off stories, and by making bigger stories out of smaller ones.
In other words, the old adage applies: take what you hear with a grain of salt. This especially applies to cell phones. You can barely find a home page or page of a newspaper that doesn't have an add from a carrier or two. That's got to be some serious revenue pouring in, and if I were an editor, I'd have to think long and hard before I ticked off a paying advertiser. Apple's secretive nature also must be a factor for news sources like Market Watch, who can't get a comment from anybody in Cupertino.