Come February 2009, hundreds of millions of perfectly good analog TV's will be conscripted to land fills due to Congress catering to the Cable and Satellite lobbyists when the FCC shuts down analog TV broadcasts. Why fill our landfills with millions of tons of toxic electronic waste when an Apple branded DTV converter box with built in PVR (AppleTV3?) could salvage all those analog TV's? Just listen to those choruses of heavenly trumpets sounding environmental praise to Apple for doing this. The technology is a no brainer, and the market is potentially huge. If you've got an analog TV that's in good working condition, you're in. Everyone's going to need a couple of converter boxes to do the environmentally right thing, and if you throw in a PVR, with Apple's iTunes genius, they could insert live links to associated material that could be purchased for viewing on demand when you come across something during free over the air broadcasts that catches your attention. Free material will bring the audiences- just look at YouTube's success. Say you happen to stumble onto the Hunt for Red October on ABC, and your AppleTV3 comes up with a list of other Clancy movies, History Channel stories on submarine warfare, or other movies featuring the same actors. Bingo-bango-bongo, Ka-Ching!