From The Verge: And John Gruber's response which I thought was really good: When Cook says Google is scanning your photos to sell them off for advertising purposes he's spreading FUD plain and simple. The fact is most people probably wouldn't pay to use Facebook or many of Google's services. They're conditioned to be fine paying for a physical thing but not wanting to pay for software or a service on the internet. So if Apple really cares about privacy, provide superior cloud services and market the hell out of them. Less talk and more action. Cook should poach a top notch cloud executive from Microsoft, Google or Amazon and park iCloud, Siri and Maps underneath him/her. Eddy Cue would still have his hands full with iTunes/Beats, AppStore, TV and Pay.