Actually the most expensive watches out there look almost nothing like what you said (i.e. like a watch). Take a look at Richard Mille, Greubel Forsey, MB&F, Jacob & Co and some others. These are all hyper-watches in hundreds of thousands to millions of $ and they are some of the most futuristic and intricate objects out there.
Yep. Like Rafa’s Richard Mille watch at just over $1M.

Apple brought in Marc Newson to help design the AW, which is why his old Ikepod line of watches are a bit familiar:

