Apple News Inking Deals With Publishers for Exclusive Video Content

Discussion in ' News Discussion' started by MacRumors, May 4, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple has begun inking deals with publishers in Apple News to gain timed exclusive video series on the platform, as it competes with news distribution outlets on Facebook, Google, and Twitter. In a new article today, Digiday highlights BuzzFeed News as one of the first major partnerships for the video initiative on Apple News, with the debut of docu-series "Future History: 1968" last month.

    Under the partnership, BuzzFeed News launched the first three episodes of Future History: 1968 exclusively on Apple News, and then one week later expanded them to Facebook Watch, YouTube, Twitter, and the BuzzFeed app. BuzzFeed head of audience development Roxanne Emadi says Apple paid the publisher for first-window rights to the show's first three episodes and cut BuzzFeed a share of ad revenue.

    After its launch on April 21, Future History: 1968 was featured in video galleries for an entire weekend on Apple News and got included in push notifications of users that follow the publisher in the app. According to Emadi, during the first week of the show's availability on Apple News it received "several hundreds of thousands" of views across the three episodes. On April 28 the show launched on YouTube, Facebook Watch, and Twitter, amassing over 110,000 views across all three since then.

    The show focuses on major events that happened in 1968, including the assassination of Martin Luther King Jr. and the space race, but the depictions of each event are filtered through a modern lens. For example, conversations between King and his wife are shown visually as a text message thread. The episodes are mostly formatted in a vertical orientation to fit on iPhone screens without having to transition into landscape mode, and the shortest one runs at just over eight minutes.

    Apple has been working on beefing up Apple News recently, with a report last month suggesting that the company will introduce a subscription-based plan into Apple News within the next year. The company has also been pushing for higher-quality and lengthier video series on the platform, although publishers are said to remain hesitant as the app "hasn't delivered on the revenue front."

    Limited revenue and hassles with placing ads alongside content are some of the reasons that publishers are reluctant to adopt Apple News. This could change, as Apple reportedly plans to allow publishers to use the ad tech they already employ on their sites, such as Google's DoubleClick for Publishers, to deliver third-party ads in the Apple News app. For publishers embracing the app, they have noted that Apple News can yield a flood of traffic to articles, with stating in February that Apple News accounted for as much as 60 percent of traffic for some stories.

    Article Link: Apple News Inking Deals With Publishers for Exclusive Video Content
  2. Mike MA macrumors 68000

    Mike MA

    Sep 21, 2012
    So Apple is serious about Apple News? Maybe it would help to introduce it outside the U.S. or UK...
  3. anek007 macrumors regular

    Jul 30, 2014
    So Apple’s first release for news is a documentary about history documentary of 1968. This is news? Hahaha.
  4. ugahairydawgs macrumors 68030


    Jun 10, 2010
    If Apple were truly serious about news their first partnership on something like this wouldn't be with Buzzfeed.
  5. Infinite Vortex macrumors member

    Infinite Vortex

    Mar 6, 2015
    Sadly this doesn't apply to me at all in Europe where Apple's content coverage across the board is near zero.
  6. Chupa Chupa macrumors G5

    Chupa Chupa

    Jul 16, 2002
    Truly you aren't missing anything. I don't even have my News app activated. It's bloatware as far as I'm concerned. I find it sad that the future of Apple is music and news subscriptions, at least that's where it looks like it's headed if you look at revenue trends by category going back several years.
  7. Bacillus, May 4, 2018
    Last edited: May 4, 2018

    Bacillus Suspended


    Jun 25, 2009
    Ah, rumor says something dramatic has happened with JF Kennedy.
    Can we have the Apple-exclusive pitch on that ?
  8. alex00100 macrumors 6502

    Mar 17, 2011
    Moscow, Russia
    Apple used to be the only big corporation that wasn't the "everything company". Seems like it's changing so fast.
  9. otternonsense macrumors 6502a


    Jul 25, 2016
    Still waiting to see Apple News and Pay in all of EU...
  10. 78Bandit macrumors 6502


    Jun 13, 2009
    I detest content exclusives tied to hardware. Feels like a very underhanded approach to coerce people to subscribe to yet another platform. You want to read this story from People Magazine? Guess what, not only do you have to be a subscriber to the magazine service you also have to be a subscriber through this particular hardware vendor and have their device to view it. Got a subscription you can use on Android? Tough, you've also got to subscribe directly through Apple and have an Apple device too if you want this particular content.

    I'm on the border with first-party content creation by hardware vendors. Apple's recent deals to make original video series is their prerogative, but ultimately I think it harms consumers by forcing multi-level lock-ins to view content. In a perfect world content creators would license their product across all distribution platforms and give consumers the widest range of options that fit their needs to purchase it.

    This is just another way corporations are trying to stop the "cord cutters" who used to be able to consolidate their content consumption down to only what they wanted to view and pay for. We are rapidly heading back to massive quantities of required content purchases that consumers have no interest in just for the sake of getting the individual shows they do want. It is bundled cable all over again.
  11. Jsameds macrumors 68040

    Apr 22, 2008
    Exclusive video of Jim Carrey reading exclusive Apple news:

  12. dorsal macrumors regular

    Aug 20, 2002
    Exclusive deals are never good for consumers.
  13. Bacillus Suspended


    Jun 25, 2009
    I expect the AppleNews to be assembled on Windows laptops only - to avoid elementary problems on textual quality
  14. xalea macrumors regular


    Jan 12, 2017
    News is already difficult to believe because you have to evaluate the writer/source/bias of the story, plus the network or company pushing said story. Now it’s going to be filtered even further? Good lord, in a few years the only news rich people are going to see is how the world is a perfect paradise and here’s the newest <insert expensive product> to buy!
  15. diipii macrumors 6502a

    Dec 6, 2012
    "begun inking deals"
    Hey Macrumors, turn your baseball caps round the right way.
  16. Bacillus Suspended


    Jun 25, 2009
    Personally, I got so accustomed to the curated news, that I can't stand the normal news anymore without a special "back-on-track" course.
    Preferably hosted by Eddy Cue... the highest curator of Truth in the Apple Universe
  17. NMBob macrumors 6502a

    Sep 18, 2007
    New Mexico
  18. Bacillus Suspended


    Jun 25, 2009
    Well I guess you can filter.
    E.g. I would filter on "Spotify outperforming Apple Music" to have a very, very quiet weekend / predictable newsfeed
  19. femike macrumors regular

    Oct 15, 2011
    Large proportion of iPhone sales are not in the US. Apple should break out of their US bubble and recognise the rest of world. There is more than US mainstream media rubbish. There is a whole interesting world out there with differing points of view. No doubt its just easier to deal with the US after all Apple is in the US.
  20. Chupa Chupa macrumors G5

    Chupa Chupa

    Jul 16, 2002
    People here love to say "Apple is ignoring us," as if it's somehow intentional and should be insulted. No thought seemingly goes into these comments that maybe Apple is working on expanding to new markets but that there are lots of wheels and gears to maneuver in every unique market which make it difficult to have worldwide launches of products that require Apple recruiting sources and signing licensing agreements. Why would Apple not like to have all it's services available in all it's markets? Money is money.

    Also It's quite common for companies to launch products in their home country to get out the kinks before going international. Spotify, as example, was available in Europe long before the U.S.
  21. truthertech macrumors 65816

    Jun 24, 2016
    Apple News has snuck up on most people. It has become tremendously successful with now likely well over a 100 million monthly active users (last update from Apple was 18 months ago with over 70 million, after growing 30 million from the previous year.) I'm guessing that with the acquisition of Texture they are preparing some type of bundle access to content. Question is can Apple make it work for them and content owners to offer an ad free model and share the bulk of the revenue with the content owners. That would be the holy grail. Also, the balancing act is two fold-- can they keep their own political bias out, and can they preserve their reputation for privacy with Google wanting to track users if they stick with ad model?
  22. lunarworks macrumors 65816

    Jun 17, 2003
    Toronto, Canada
  23. Fmello macrumors newbie


    Apr 19, 2016
    Seeing the words, "Buzzfeed" and "News" in the same sentence seems like a typo to me.
  24. Swift macrumors 68000


    Feb 18, 2003
    Los Angeles
    Buzzfeed, aside from some of it's clickthrough tactics, is a serious news organization.
    --- Post Merged, May 4, 2018 ---
    You think they should immediately become a worldwide news company? I doubt it. It just doesn't happen that quickly. News and journalism requires almost the opposite of speed to build up institutions.
  25. ugahairydawgs macrumors 68030


    Jun 10, 2010
    So they would like us all to believe. But you go to their front page and you find....

    Screen Shot 2018-05-04 at 1.18.57 PM.png

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