Apple's TV adverts make out that life with Apple is so easy. Things just work, they are intuitive and creative.. You buy a product and it works out of the box and can talk to all your other devices.. NOW lets get to the reality...... Apple you've muffed up on the ipod touch 2.0 firmware. Your online apple.com site states "Buy The Software Update" and has a little link which doesn't do anything and hasn't done anything all frick'in day long.. Why have the "buy now" link? Why tease your cusotmers? So despite all of the "Apple your so great" actually you're just the same as microsoft you just employ a better PR team... Snapper..