So you don't see the obvious conflict of interest here? Getting a free app has a tendency to add rose colored glasses to many reviewers.
What's wrong with that? They're enjoying your app - who cares why? It's nice to get a few decent reviews up first before all the 12 year olds start giving you 1 star and "I want my 99 cents back" after you've dumped hundreds of hours of blood and sweat and tears into a project.
There's really not much use for promo codes now. Who are they for - review sites? Even a review on a top-tier site barely affects sales numbers. Promo codes at least gave developers an option to win some hearts and minds in this cut throat business.
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