Apple no longer innovates

Discussion in 'Apple, Inc and Tech Industry' started by skaertus, Nov 3, 2018.

  1. Strider64 macrumors 6502a


    Dec 1, 2015
    Suburb of Detroit
    I look at this way. Take the Tire for example, once someone came up with the idea of using a round object to help you move then there wasn't anything else to innovate, but to make it better and safer. I remember as a child growing up without any smartphones and I look back at those days to realize it was pretty good not getting information that very second, minute, hour or even day. Don't get me wrong I all for technology and innovation, but I now don't pay attention to the news on a daily basis and I just check to make sure nothing major thing is happening (like WW3). As for innovation Apple can has a cash cow with the iPhones and iPads, it wouldn't make sense to rock the boat. Make improvements so they have more screen, higher resolution, faster and so on, but it would make no sense to do a risky total overall on them in order to be innovated. I know I have and I am sure others have also bought a product saying this production was going to be the next best thing since slice bread only to turn on to be a total flop. Unless Apple does a Kodak and doesn't change with new advancements in technology then Apple will be alright.
  2. AshleyHredone macrumors newbie

    Feb 21, 2016
    I'm not into the whole Apple Cult thing.
    I just want a eco system that works and years ago I chose Apple as I thought they could provide it. Wonderfully that used to be almost all the time for Apple and now it isn't.

    1 - My initial Apple ID was a one that I was then told could be used seamlessly as an one - BUT this is not true and after months of glitches and hours on phone to Support I went to Apple ID page, changed the one to and everything synced into place and worked again. Why didn't Apple engineers or Support know that?

    2 - Then last week my new 27" iMac was sent to me in a damaged state and Support badly advised me so I had to buy another one then send the first one back. Senior Support then tells me I was badly advised by frontline Support.

    3 - Today I am forced to change my my Apple ID password THREE TIMES - and obviously on all my devices. I ring Apple Support and get fobbed off with generic meaningless bull answers. Then find out on this site that many are having similar issues. I was assured by Support that no such issues existed.

    I just want a system that works.
    I'm doubting if this is Apple any more but what other choice is there £1000s down the line???
  3. grandM macrumors 65816


    Oct 14, 2013
    yes and no
    Apple is gaining new markets for instance health
    Could be google was first but I was impressed by apple watch notifying emergency services upon fall
    You are looking at hardware
    Apple is about experience
  4. Starfia macrumors 6502a


    Apr 11, 2011
    skaertus – I've read that whole thing. I agree with a few of your observations, but I don't think they add up to your conclusion – there are too many contradictory points you seem to omit.

    One thing you're right about is that prices in some of Apple's areas have risen for premium products, like the iPhone and the Watch. The HomePod is a higher-end smart speaker if you consider it to be a competitor with Amazon's and Google's.

    At the same time, the entry-level iPad is much cheaper than the original iPad, and it's massively more capable. The iPhone 7, which would have seemed like a time-transported marvel from the future if it appeared in 2007, costs $150 less than the price of the original iPhone. You can pay the "luxury" price if you want to get a device even more impressive than these already-incredible devices, but no customer is limited to that.

    The only exception might be the entry-level tier for a new Mac, now the introductory 2018 Mac mini – but getting a serviceable, good, reliable Mac at a lower price is perfectly possible.

    Tim Cook does go for "the best," but "the best" is much more familiar as Steve Jobs' mantra. He'd certainly lionize being "different" along with other traits, but when it came down to stating a single, timeless directive by which choices were made, he'd clearly say "we want to make the best products we can for people."

    His era brought an entire line of products named after power: "PowerBook", "Power Mac", and so on. (Not "DifferentBook.") And when Apple had convinced the world its products were powerful, they'd move on to place "Mac" in all their names instead. Yes, different was great for that time, and yes, power was great at that time, but "the best" they could make was the perennial thing with Steve, according to him.

    As for innovation: how is Apple Watch not a modern example of the tradition of "not the first, but Apple's great version"? The Watch has come to dominate the market over its first few years, and it was certainly among the first of its subgenre of devices. It's also a device the executives have mentioned Steve didn't work on.

    The HomePod, at its price point, clearly isn't meant as a direct threat to Google's and Amazon's markets. Rather, Google released a higher-end speaker more resemblant of a HomePod subsequently.

    The Watch is the first to do an electrocardiogram. The iPad Pro's internal power is utterly unmatched. No reasonable interpretation of these points would yield that Apple is following in those areas.

    Apple also attempts to lead the industry (and arguably the world) in terms of encouraging their espoused values: environmental friendliness, diversity, accessibility, and privacy, to name a few. It's up to people to determine how well they do, but their evidence for their support of those values – as a company and in their products – is on the table, and often their money is where their mouth is.

    While supporting VR to some extent (as Vive and Oculus attempt to forge that path in a serious way), Apple has invested heavily in AR, a technology which has existed here and there, but which no one has really changed swaths of lives with. Apple appears to be aligning its chess pieces to do so in the future using something closer to a common pair of glasses than anyone has produced. (That counts as speculation, but I'll submit that as evidence for their continued proclivity to innovate.)

    Features are indeed disappearing when they prove extraneous. A couple of examples: Time Travel is gone from the Watch, as did Glances – that entire OS seems to be an exercise in refinement in service of cohesion, and that may continue. OpenGL on the Mac, the core graphics library on top of which the entire OS's graphics and most of its games were written, is now deprecated.

    A lot more than that would have to change for me to believe Apple is no longer innovating and no longer leading. The core spirit, way at the root of the tree of what they do, would have to be disrupted for them to lose their way permanently as they seemed to be in danger of doing in the late 1990s. But since Steve's death, they seem to understand the importance of guarding that well.
  5. skaertus thread starter macrumors 68040


    Feb 23, 2009
    I agree that Apple may well invest in making its products better than in making something new.

    However, Apple is not doing only that. It is blatantly copying what everyone else does, and adding an "Apple flavor" to its fanboys. Apple did not have to launch a smart speaker, a music subscription service, or a streaming TV service, but it is doing all that. And by doing that it simply joins the other big tech companies such as Microsoft, Google, and Amazon, which offers the same kind of products. Apple's differentiation factor is fading when it does that.
  6. C DM macrumors Sandy Bridge

    Oct 17, 2011
    With that approach Apple didn't have to launch yet another MP3 player, or yet another phone, with their flavor to it...
  7. maflynn Moderator


    Staff Member

    May 3, 2009
    Apple joined other big tech companies years ago by launching a laptop, iPod, tablet, phone. Name one product that apple produced that no other company made beforehand?

    They were not the first in creating a computer, laptop, phone, MP3 player, etc etc. Even the Macintosh which is revolutionary largely came from Xerox. Apple's differentiation factor is that they took an existing product and made it much better. That has not changed one bit, so I'm not sure why all of sudden you're using that as an example of apple not innovating. Apple is true to is roots, by providing a music streaming service. People questioned and lambasted them for launching a music playing program and selling music back in the day, but it was a stroke a genius, streaming is just a natural progression.

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