I look at this way. Take the Tire for example, once someone came up with the idea of using a round object to help you move then there wasn't anything else to innovate, but to make it better and safer. I remember as a child growing up without any smartphones and I look back at those days to realize it was pretty good not getting information that very second, minute, hour or even day. Don't get me wrong I all for technology and innovation, but I now don't pay attention to the news on a daily basis and I just check to make sure nothing major thing is happening (like WW3). As for innovation Apple can has a cash cow with the iPhones and iPads, it wouldn't make sense to rock the boat. Make improvements so they have more screen, higher resolution, faster and so on, but it would make no sense to do a risky total overall on them in order to be innovated. I know I have and I am sure others have also bought a product saying this production was going to be the next best thing since slice bread only to turn on to be a total flop. Unless Apple does a Kodak and doesn't change with new advancements in technology then Apple will be alright.