coolspot18
macrumors 65816
Where do you get that idea from that 'Apple makes it very difficult'? They don't at all. Rip, drag and play. With music, just put the CD into the drive while iTunes is up, and iTunes WILL ASK YOU if you want to rip those into iTunes. Click a button, and wait a few minutes. How is this exactly 'making it difficult'?
You can sync up your iPad/iPod Touch/iPhone to your computer and all those non-iTunes media are right on your device without any fuss.
Apple TV still can't play my existing media in MKV, AVI, or MTS format. It can't access the media stored on my NAS either... or my digital camera.
The Apple TV is even more closed than iOS.