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"$14.2 billion on research and development"

I wonder what sekrit projects Apple has?

I bet even DARPA would be envious.

Apple isn't actively developing any new products or working on projects. They will continue to rely solely on the iPhone forever. AAPL at $200 is a great chance to short the stock. You heard it here first.
 
Apple's R&D budget looks massive, though, percentage wise, it is not so. Pharmaceutical companies manage to show a much higher percentage on the R&D side, though most of it is in promotion/sales.

The European method of numbers is against math principles. All numbers to the right of the dot/full-stop are in the fractions, and commas are used to the left of the dot (unnecessarily) to demarcate thousands, millions and so on. Submit a math solution the European way and you will get zero for your answer. How did they come to a consensus on this? It is about two decades old, I recall.

The Apple employees stats - is that just for the USA?
 
IMHO, Apple did much better work with fewer employees and smaller budgets/investments in the 2000s.

But we have to compare the times appropriately. Smartphones and tablets particularly were immature technologies in the 2000s and early 2010s and there was a lot of low hanging fruit for improvement.

Now, they're very mature technologies as you can see with even the competition only coming up with iterative improvements year after year. Of course looking at the state of new products today vs when new products were just announced for the first time will make us think that the company is less innovative as a result.
 
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If the USA cuts Huawei off from American suppliers like they did to ZTE, Huawei will fold.
 
I am now starting to think R&D are just a way Apple hide their profits. Apple are earning so much more some of these numbers and their productivity don’t make sense. May be now it is normal, but Steve Jobs era manage to do so much more with so little.

Apple's new product categories are always a commercial success (iPhone, iPad, AirPods, Apple Watch, HomePods).
However, other companies like Google have their fair share of failed products (just look at Google Glass or the gazillion messaging apps they developed over the past couple of years).

This to me tells me that Apple has a secrecy culture when it comes to their R&D projects. They do not put things on the market and see what sticks out, like other companies do. You're not observing what Apple is doing behind the stage.
 
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I contributed to that and I do love the products, but I won't be upgrading for the next 2 to 3 years or when some of what I own become useless.
 
132,000 full-time employees... That's quite a few. The Paredo Principle comes to mind.
 
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If I’m reading the financials right, gross margins were less in FY 18 than they were in FY17 and profit margins have hovered around the 21-22% mark. So even though prices have gone up margins have remained flat for the most part.
 
But we have to compare the times appropriately. Smartphones and tablets particularly were immature technologies in the 2000s and early 2010s and there was a lot of low hanging fruit for improvement.

Now, they're very mature technologies as you can see with even the competition only coming up with iterative improvements year after year. Of course looking at the state of new products today vs when new products were just announced for the first time will make us think that the company is less innovative as a result.

I don't disagree with what you said. But, you're probably assuming that tablets and phones are the only 'innovation vectors' (at least as far as product categories go). In the early-to-mid 2000s , desktop PCs were "established" categories, yet MacOSX, and the switch to intel (not a small feat mind you), pretty much improved and increased Mac ownership exponentially (IMHO).

When I think of Apple in the 2000s, i think of.... MacOSX, iPod, iTunes, iPhone, iPad, iTools/.Mac/iCloud, the switch from PPC to Intel, MacBookAir. Compare that to the state of Apple in 2018.... their "secret sauce",macOS and iOS, are stale, and it takes them longer to upgrade their Mac hardware line..... despite having more employees and higher budgets.
 
But it "created" another 500 million jobs. At least. Anything tangentially related to Apple in any way should give credit where credit is due. :rolleyes:
 
I always find it clarifying to read financial guidance like this, which tends to cut through the news rhetoric and get to the nitty-gritty. Protectionism ain't great for international business!
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(I will never get used to the European way of talking about millions and billions.)

It's just good for China. China competes by using borderline slave labor so we compete with tariffs. What would you do?
 
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Not really. Huawei has many, many big markets.

ZTE's main hurt came not from a lack of access to the USA market; they couldn't make their products even for the Chinese and Asian markets because they were cut-off from resources fro American based companies.

Similar scenario, Huawei will suffer.
 
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Apple is struggling to be a tech company, they still don't really have any products that extend beyond computing.

Really, everything they offer is centered around a basic computer. That's not really a bad thing for a tech company, but I think some of us where really hoping Apple would start building Apple branded automobiles.

Apple executive jets?

Apple space ships?

Apple refrigerators?

Apple large hadron colliders?

Apple grain harvesters?

Apple replicators?

Apple transporters?

Get outside your comfort zone Apple, and re-imagine what tech companies can build.
 
Those are some overpaid engineers. I could save Apple a few BILLION dollars in R&D by suggesting they take the old Mac Pro aluminum chassis and put in a modern system board with modern ports and sell it as the new Mac Pro. Instant success. Other than that, we have a new Mac Mini in the same old chassis, a new Macbook Air with a lowly dual core chip and an iPad that can't use a cheap, simple magnetically connected smart cover.

Spend a few dollars making your new iPad COMPUTER usable with a mouse.
 
Apple is struggling to be a tech company, they still don't really have any products that extend beyond computing.

Really, everything they offer is centered around a basic computer. That's not really a bad thing for a tech company, but I think some of us where really hoping Apple would start building Apple branded automobiles.

Apple executive jets?

Apple space ships?

Apple refrigerators?

Apple large hadron colliders?

Apple grain harvesters?

Apple replicators?

Apple transporters?

Get outside your comfort zone Apple, and re-imagine what tech companies can build.

So they suck then? Cuz their Computer, i.e. Mac offerings are pathetic. Things they excelled at like utilizing MagSafe, they killed. How about coming out with a crap 'Pro' product, i.e. the Trashintosh and then keeping it with the same specs for 5+ years?? Or making another 'Pro' product, the iMac Pro which isn't designed to be upgradable? Apple is great at phones and tablets and watches, but not (sadly) computers. Maybe they'll go back to the way they were, but that would take a head with vision of the future, no vision of Excel spreadsheets and quarterly reports (in other words: Tim Cook).
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Those are some overpaid engineers. I could save Apple a few BILLION dollars in R&D by suggesting they take the old Mac Pro aluminum chassis and put in a modern system board with modern ports and sell it as the new Mac Pro. Instant success. Other than that, we have a new Mac Mini in the same old chassis, a new Macbook Air with a lowly dual core chip and an iPad that can't use a cheap, simple magnetically connected smart cover.

Spend a few dollars making your new iPad COMPUTER usable with a mouse.

Even more basic than that: they can't make the charging port on the mouse at the top of it so it can be used while it's charging?? How about getting rid of MagSafe, a patent they own and license out to MS for the Surface Pro! I mean, what bizarro world is this??

I totally agree that bringing back the old form factor of the Mac Pro cheese grater with user replaceable EVERYTHING and empty slots for expansion is the only real way of capturing the 'Pro' market again. Well that and Nvidia graphics cards.
 
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