Aside from the additional cost of the iMac itself, and the cost of the stand...
Why not buy a VESA mount version and get a better stand, even if you don't want a wall-mount, or arm, or whatever else...
This is 4-way ajustable, height, screen orientation, tilt, and swivel.
Painted silver, and most people wouldn't know the difference, and probably not any larger of a footprint on the table/desk surface.
If Apple offered the standard stock stand similar to this, 4-way adjustable, and detachable for other VESA mount options, and a simple orientation sensor, it could make the computer auto-sensing, an convertible from landscape to portait orientation.
And if they ever do want to add multi-touch for gestures or draw-on-screen interfaces to Mac OS, they could use a 'limbo' stand, to recline the screen to near-horizontal, which is more ergonomic for touch-use than near-vertical.
Seems like versatility has in some cases become a bad word for Apple, at least hardware configuration wise.
I can't help but wonder if that keeps Apple out of some alternate computing arrangement locations, that have other physical arrangement requirements than the traditional desktop or laptop arrangement.
One would think that a focus on wireless keyboard and mouse would foster some additional physical arrangement versatility. But not having a current-tech headless mac, and barely accomodating alternative mounts for the iMac or Cinema Display is a bit of a stumbling block for that.
Not to mention that now iMac and thunderbolt Cinema display should be edge-to-edge screen, without the "chin" on the iMac. If they are both VESA compatible, then an iMac and a Cinema display can be mounted on a dual-monitor VESA rig, and be a symmetrical dual-monitor machine, without a tower needed. It isn't as if it would block an edge-fed optical drive anymore, anyway. I might actually prefer a dual 21.5" near-retina screen setup, than one 27" that is far enough away that I don't have to pan my neck up and down to see the top and bottom of the screen. Panning side to side is normal, and easier for having multiple app windows open, side by side.