Apple Now Seeking Generative AI Engineers for AR/VR Applications

[MacRumors]

Apple is calling on experts with backgrounds in generative AI to work with the company's "most advanced technologies," including augmented and virtual reality, according to new job listings posted by the company.

One new listing posted on Apple's jobs website, highlighted by Bloomberg's Mark Gurman, seeks a software engineer in Cupertino to work on machine learning models to build apps related to augmented and virtual reality.

AI represents a huge opportunity to elevate Apple's products and experiences for billions of people globally. Apple's Learning Technology Group is looking for Machine-Learning engineers with a background and/or interest in Conversational and Generative AI! You will be leveraging innovative models to build applications on top of Apple's most advanced technologies, while developing your expertise in Augmented and Virtual Reality (AR/VR).

Gurman believes that there will eventually be an on-device way to develop apps for Apple's mixed-reality headset, which is expected to be unveiled at the company's WWDC keynote next week.

https://twitter.com/x/status/1664418180280774659

In January, The Information reported that Apple is working on new software tools that will allow both developers and customers to create augmented reality apps for its headset, including via Siri. From the report:

With the software tools, Apple hopes that even people who don't know computer code could tell the headset, via the Siri voice assistant, to build an AR app that could then be made available via Apple's App Store for others to download. The tool, for example, could allow users to build an app with virtual animals moving around a room and over or around real-life objects without the need to design the animal from scratch, program its animations and calculate its movement in a 3D space with obstacles.

Last month, it emerged that Apple was hiring for at least a dozen new experts in generative AI amid rumors that the company is stepping up its work on AI. The Apple job listings sought a range of machine learning specialists "passionate about building extraordinary autonomous systems." The openings were for positions in the Integrated System Experience, Input Experience NLP, Machine Learning R&D, and Technology Development Group.

Some of the roles, such as a Visual Generative Modeling Research Engineer, specifically involve work on "visual generative modeling to power applications across computation photography, image and video editing, 3D shape and motion reconstruction, avatar generation, and much more."

Following the launch of an official ChatGPT app for iPhone, it emerged that Apple has banned employees from using such utilities due to security concerns and work on its own similar technology. In March, DigiTimes reported that Apple is "re-examining" its work on artificial intelligence. The company is now believed to be testing generative AI concepts that could one day be destined for Siri.

Article Link: Apple Now Seeking Generative AI Engineers for AR/VR Applications

 

[mystery hill]

Me: Hey Siri, create an AR app.

Siri: Here’s what I found on the web for ‘create an AR app’

 

[Populus]

I’m afraid we won’t see the fruits of this until iOS 18 at the earliest, which is a shame, but Apple needs to jump into the -useful- AI as soon as possible, otherwise they will be years behind the competition. Siri already kinda is.

And I’ll go further, Apple needs to push on that direction not only through software; using their hardware could mean a huge advantage towards the competition. Maybe it’s too soon for that with a neural engine of only 16 cores, but the future SoC (A19, A20) could feature a much better and efficient GPU+Neural Engine to enable on device AI. This would be epitome of privacy and speed.

 

[Motawa]

isnt that a little too late?

 

[wanha]

I look forward to the day when we can simply ask our phone to, say, keep score of our real life tennis game and record the highlights and it will be able to do this through AI instead of through a dedicated app with a $9.99/month subscription.

It may be a while, but the day is coming.

 

[cwkoller5]

Me: Hey Siri, create an AR app.

Siri: Here’s what I found on the web for ‘create an AR app’

Ah Siri... AI's copy of a copy of a copy of Bitch Stewie.

 

[wanha]

isnt that a little too late?

As the Chinese proverb says, the best time to plant a tree was 20 years ago. The second best time is now.

 

[syklee26]

The accuracy of GPT and the accuracy of Siri.... match made in heaven.

 

[SW3029]

Good to see Apple is getting on the Generative AI train. It's the future. It doesn't matter that Apple is late to the party.

 

[xxray]

Me: Hey Siri, create an AR app.

Siri: Here’s what I found on the web for ‘create an AR app’

I used Siri on my HomePod to pause my Apple TV yesterday. A minute later, I said, “Hey Siri, play TV.” In response, I got: “Here’s ‘TV,’ by Billie Eilish” which then started playing on Apple Music.

 

[jimbobb24]

I look forward to the day when we can simply ask our phone to, say, keep score of our real life tennis game and record the highlights and it will be able to do this through AI instead of through a dedicated app with a $9.99/month subscription.

It may be a while, but the day is coming.

Finally...I can ask siri to always listen and keep score of my wife's and my arguments and alert me if I ever win one. AI is going to be amazing.

 

[WWPD]

Apple Now Seeking Generative AI Engineers for AR/VR Applications*​

*Until AI is good enough to replace said Engineers.

 

[jclardy]

Good to see Apple is getting on the Generative AI train. It's the future. It doesn't matter that Apple is late to the party.

This stuff "took off" earlier this year, Apple only announces software updates once a year...so I wouldn't really consider them late to the party, even if they don't announce anything "generative" at this WWDC. Apple has already been doing on-device ML for camera applications, photo editing, text extraction, translation, voice dictation, etc.

Also, we are just at the beginning here, as these tools start to actually get integrated into other products then the real generative AI boom will happen (IE Photoshop generative fill.)

 

[kingjames1970]

Finally...I can ask siri to always listen and keep score of my wife's and my arguments and alert me if I ever win one. AI is going to be amazing.

The AI will be smart enough to know you'll never win one.

 

[falkon-engine]

Siri needs a major upgrade for me to trust it.

 

[k1121j]

isnt that a little too late?

Nope.. Steve Jobs said you dont have to be first, you just have to do it better. By not being first you get oi see what does not work and what can be done better

 

[Radeon85]

Looks like Apple is way behind on this. If they can get Siri at least on par with Chat GPT that will be a start, at least then you can actually have some sort of decent conversation with it.

 

[nt5672]

Siri needs a major upgrade for me to trust it.

I think you mean "Siri needs a major upgrade for me to use it." Not sure I'd ever trust it.

 

[majurg]

day late and a dollar short

 

[wanha]

Finally...I can ask siri to always listen and keep score of my wife's and my arguments and alert me if I ever win one. AI is going to be amazing.

Be careful what you wish for, although I totally get what you're saying lol

 

[Apple Fan 2008]

Sounds interesting

 

[citysnaps]

isnt that a little too late?

No. You're assuming Apple is stupid and has just started hiring in that field. They already have people working in that area.

It's just that now that Apple has pretty much announced a product they can be more open about publicly hiring *additional* people.

 

[and 1989 others]

They could use the creative talent they already have from the Siri team. /s

 

[nylonsteel]

re: aapl entering ai - better late than never - never better late

 

[canadianreader]

I look forward to the day when we can simply ask our phone to, say, keep score of our real life tennis game and record the highlights and it will be able to do this through AI instead of through a dedicated app with a $9.99/month subscription.

It may be a while, but the day is coming.

AI is already replacing artists same thing will happen to app developers. One day they'll be begging you to buy their tennis app for $9.99 one time purchase.