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Keep in mind Apple often takes a "late but great" approach when they aren't innovating. A late feature, but made more perfected than competitors resulting in a bigger amount of payout and hype.
 
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AI is already replacing artists same thing will happen to app developers. One day they'll be begging you to buy their tennis app for $9.99 one time purchase.
If AI keeps evolving at this pace, in a few years we could have the ability to create code or apps just by asking with the proper prompts. I’m eager to be able to create my own apps without the need of coding (I’ve never been able to learn code).
 
day late and a dollar short

Not at all! Apple was late to the Mobile Phone and Tablet Market and the rest is history! Microsoft's Mobile Phone that was out before the iPhone died completely along with many others!
 
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In other news, Apple seeking to hire elderly people with Charles Bonnet Syndrome. (My dad has this. It's fascinating)
 
I used Siri on my HomePod to pause my Apple TV yesterday. A minute later, I said, “Hey Siri, play TV.” In response, I got: “Here’s ‘TV,’ by Billie Eilish” which then started playing on Apple Music.
So... Siri did precisely what you requested! I am not sure why people expect there to be omnipotent wizards inside of these devices :)
 
Not at all! Apple was late to the Mobile Phone and Tablet Market and the rest is history! Microsoft's Mobile Phone that was out before the iPhone died completely along with many others!
That might apply to hardware, but software engineering moves at a different pace and Apple is far behind in many areas.
 
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That might apply to hardware, but software engineering moves at a different pace and Apple is far behind in many areas.

Nah, it applies to software too! I would say Apple's User Experience (UX) is even more important than its hardware! Apple's User Interface and making things simpler has always differentiated it from its competitors.
 
I used Siri on my HomePod to pause my Apple TV yesterday. A minute later, I said, “Hey Siri, play TV.” In response, I got: “Here’s ‘TV,’ by Billie Eilish” which then started playing on Apple Music.
That happened to me. I asked Siri several times in different ways, trying to be as exact as possible, and it still didn’t do the right thing. Sometimes Siri does something completely different to what was asked.

Whilst Siri has improved, you can’t trust it to do the right thing. This is worse than not understanding you.
 
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I’m afraid we won’t see the fruits of this until iOS 18 at the earliest, which is a shame, but Apple needs to jump into the -useful- AI as soon as possible, otherwise they will be years behind the competition. Siri already kinda is.
Even if Apple had a GPT-4-level model, scaling this to a billion iPhone users would be a very hard problem in terms of the required computing power. This can only come gradually in bits and pieces, and/or as a subscription model.
 
I used Siri on my HomePod to pause my Apple TV yesterday. A minute later, I said, “Hey Siri, play TV.” In response, I got: “Here’s ‘TV,’ by Billie Eilish” which then started playing on Apple Music.
Yeah, every other time I say “Hey Siri, play <name of podcast I listen to almost every day>”, Siri then goes “ok, playing <random rap song> on YouTube Music”.
 
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So... Siri did precisely what you requested! I am not sure why people expect there to be omnipotent wizards inside of these devices :)
I agree with your point but where I get frustrated is I’ve said the same exact thing to Siri before and she resumes playing the TV without issue. My problem is the inconsistency with the exact same command I’ve given her. And also, I’d hope given the context of the fact that I told her to pause the TV a minute earlier, she’d keep that in memory for a few minutes for when I say play TV.
 


Apple is calling on experts with backgrounds in generative AI to work with the company's "most advanced technologies," including augmented and virtual reality, according to new job listings posted by the company.

siri-glow.png

One new listing posted on Apple's jobs website, highlighted by Bloomberg's Mark Gurman, seeks a software engineer in Cupertino to work on machine learning models to build apps related to augmented and virtual reality.Gurman believes that there will eventually be an on-device way to develop apps for Apple's mixed-reality headset, which is expected to be unveiled at the company's WWDC keynote next week.



In January, The Information reported that Apple is working on new software tools that will allow both developers and customers to create augmented reality apps for its headset, including via Siri. From the report:Last month, it emerged that Apple was hiring for at least a dozen new experts in generative AI amid rumors that the company is stepping up its work on AI. The Apple job listings sought a range of machine learning specialists "passionate about building extraordinary autonomous systems." The openings were for positions in the Integrated System Experience, Input Experience NLP, Machine Learning R&D, and Technology Development Group.

Some of the roles, such as a Visual Generative Modeling Research Engineer, specifically involve work on "visual generative modeling to power applications across computation photography, image and video editing, 3D shape and motion reconstruction, avatar generation, and much more."

Following the launch of an official ChatGPT app for iPhone, it emerged that Apple has banned employees from using such utilities due to security concerns and work on its own similar technology. In March, DigiTimes reported that Apple is "re-examining" its work on artificial intelligence. The company is now believed to be testing generative AI concepts that could one day be destined for Siri.

Article Link: Apple Now Seeking Generative AI Engineers for AR/VR Applications
I've always been confused by these 'late to the party' job postings by Apple. We all know that Apple works on these projects in secret, years before we even hear rumors about them. And then we have these job postings which have to made publicly and seem so late compared to the current job market and Apple's competition. There's a disconnect by many years so I assume that this latest job posting is for a project Apple is planning many years from now and not the project we all assume it is for. In other words, they've had the AI job talent they've needed for years already working on stuff that will be released soon. These latest jobs are for things we haven't even heard rumors about yet.
 
I’m afraid we won’t see the fruits of this until iOS 18 at the earliest, which is a shame, but Apple needs to jump into the -useful- AI as soon as possible, otherwise they will be years behind the competition. Siri already kinda is.

And I’ll go further, Apple needs to push on that direction not only through software; using their hardware could mean a huge advantage towards the competition. Maybe it’s too soon for that with a neural engine of only 16 cores, but the future SoC (A19, A20) could feature a much better and efficient GPU+Neural Engine to enable on device AI. This would be epitome of privacy and speed.

Don't be fooled. Siri is built on the same capable Machine Learning tech as other AI "beings". Her domain of knowledge and skills are just artificially restricted — on purpose.
 
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re: aapl entering ai - better late than never - never better late

Siri is a form of AI. Spotlight Search uses machine learning. The iPhone keyboard uses machine learning. Many Apple apps employ machine learning.

Apple is not new to AI. The only difference is they haven't opened up the floodgates like ChatGPT did. Like usual, their approach is calm, cool and collected.
 
Nope.. Steve Jobs said you dont have to be first, you just have to do it better. By not being first you get oi see what does not work and what can be done better

Exactly. The Mac was not the first personal computer. Mac OS came before Windows, but many will (blindly) argue that Windows is better. First doesn't really matter. User experience and capability matter.
 
Siri is a form of AI.
Yeah, but Siri is not a transformer. It is the old version of ML that is severely limited when compared to a generative pre-trained transformer.

Not only is it not a GPT, but to get their own model they will have to first create an architecture and then train it on an unencumbered, multimodal dataset. Then do RLHF. Then fine tune it to their use cases. All of that takes a lot of time and GPUs. The alternative is that they can license one of the models that someone else has built and trained. Maybe Google?
 
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I moved from iPhone to Android years ago and recently returned to iOS (as I needed to use GarageBand for iOS).

I’m enjoying the speed of my iPhone 11 Pro Max but am struggling to get my head around just how bad Siri is compared to Google on an Android phone. It leaves me wondering how Apple could have let things slip so badly.

I’d like to think this a good sign but suspect that the fruits of the successful candidate’s labour won’t be apparent to users for a couple of years at least.
 
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