Sarcasm aside, what I meant was what's the point of this adapter when it's being sold for the same price as the much more useful geniune Apple USB to lightning adapter? Unless you have some micro USB only type of charger which isn't going to provide enough current anyway.
As for "what's the point?", I think you have a valid point.
This adapter seems much less useful than a normal USB to lightning adapter/cable. They probably don't expect to sell a lot of these, but they are available for people who need them. I do occasionally see "dedicated" microUSB chargers that don't have a regular USB connection at the other end, for example. This tiny adapter lets a new iPhone/iPad/iPod use one of those chargers. (Probably the charging time is pretty long for a full-size iPad.)
The cost to make this microUSB to lightning adapter is probably in the same ballpark as the normal USB to lightning cable, so they are priced alike. I think Apple set their prices high enough to make a profit (obviously), but also high enough that licensees have room to make a profit AND pay the royalty to Apple. That is, I don't think Apple wants to price so low that they undercut their own licensees.
I have no idea how much the royalty for lightning products is. Only Apple and MFi members under NDA have that info. I suspect the primary motive for MFi fees and royalties is to try to keep the sleazy riff-raff from flooding the market with look-alike junk. Junky accessories make for unhappy Apple customers. Yes, Apple gets some income from MFi, but I think they have FAR more effective ways to make money.