Apple Offers 54% Off Apple TV+ for Two Months to Stop Cancellations

[MacRumors]

Apple is aiming to keep Apple TV+ subscribers from canceling, offering a discounted subscription when customers threaten to stop paying.

If you cancel your Apple TV+ subscription, you may see a pop-up that drops the price of Apple TV+ to $5.99 for the next two months, before the $12.99 per month cost resumes. Apple appears to have started offering the discount in the last few days.

Apple recently increased the price of Apple TV+ to $12.99 per month in the United States, so the offer for a temporarily discounted subscription may be aimed at those who are canceling their subscriptions due to the price hike.

Apple is still charging $99 for an annual subscription, so there is an option to get a lower price when subscribing for a full year. Apple also has not changed the price of its Apple One bundles.

Customers who want to get the $5.99 deal without continuing to pay $12.99 should make sure to cancel after the second $5.99 monthly charge. Opting in to the discounted offer today would mean the $12.99 price would resume in November.

Article Link: Apple Offers 54% Off Apple TV+ for Two Months to Stop Cancellations

 

[jz0309]

yea, sure increase prices and then offer a discount ...
in all fairness, a lot of places use the same tactic ...

 

[vertsix]

No thanks. See ya!

 

[bmolands]

"We hope that you can stay subscribed on the lesser price for two months and then forget about it when the price goes back up."

 

[iObama]

When companies do this, it ensures that I cancel right then and there lol. I'm sure I'm in the minority, though, as lots of companies do this.

 

[danny1305]

People are really losing their minds over $3 lol

 

[Ralfi]

Poor Cook. Hopefully more people hit them where it hurts.

Their greed is off the charts.

 

[klasma]

Not sure that’s a good deal, since cancellation gives you 100% off perpetually.

 

[BelgianChoklit]

In b4 "Apple is desperate". HBO and many other streaming services do this too.

 

[jntdroid]

I'm currently enjoying Foundation and Chief of War, so I'll stick with it for now under our Apple One subscription.

 

[cocky jeremy]

I have it for free and still never have used it. lol.

 

[arc of the universe]

new york times app subscription cancellation also does this.

 

[Smcdo123]

The countless times I have heard friends, family and coworkers think Apple TV+ give you movies that Apple offers to rent/buy is insane. People don’t understand that Apple makes or buys original content. It has a lot of great content but I always hear “I went to watch this on Apple TV+ and I had to pay to watch it even though I pay the subscription”

Simple solve. Add a list of rotating movies or a free rental or two a month I think would drive numbers crazy.

 

[Meñito]

Do you want to watch something from Disney? Pay for Disney. Want to watch Harry Potter? Pay for HBO. Want to watch Star Trek? Pay for Paramount. Want to watch the NFL? Pay for DAZN plus NFL. Want to watch... pay and pay and pay and pay... nothing but subscriptions. Apple TV is extremely limited in its productions, not worth paying yet another subscription.

 

[JPack]

Think for a moment how rare this is. Apple very rarely pulls the price lever so hard.

Can you imagine if they did this for AppleCare+?

 

[ab2c4]

How is two months at a discounted rate going to convince someone from not cancelling? I don't see that happening.

 

[Digital Dude]

I had it for about a year, but the content became so lame that I just gave up on it. I wanted to pare down my subscriptions anyway, so it all worked out. 🤷‍♂️

 

[Apple Knowledge Navigator]

Unbelievable practice. I expect it from other providers but not Apple.

Can you imagine them saying “Tell you what, you have that Mac Pro half price” if I threatened to switch to Windows?

 

[DHagan4755]

Who do they think they are? SiriusXM radio?

 

[_smoee]

I'm just here to say .... LoL

 

[DHagan4755]

And another thing... Apple's spent all this money on TV+ & Apple Fitness+ when they should have been spending their resources more appropriately to fix Siri & have their AI ready to go....

 

[jhowarth]

They are in a no win situation. Anyone with half a brain will toggle on their subscription for a month, binge watch Foundation and then cancel. They will eventually be forced to drop monthly subscriptions entirely.

 

[klasma]

How is two months at a discounted rate going to convince someone from not cancelling? I don't see that happening.

It’s for people who think “I’ll cancel after those two months” and then forget about it.

(You actually have four months before it gets more expensive in total again than the old subscription.)

 

[JoeSilver]

It’s for people who think “I’ll cancel after those two months” and then forget about it.

It happened to me with Apple News+ when I got the free trial, but then I cancelled it anyway after being charged the first time.

 

[Jetscreamer]

Apple TV have yet to develop a few franchise series that makes people want to stay.