Apple Offers Additional Aggregate Info On App Store Submission Review Status

Discussion in 'iOS Blog Discussion' started by MacRumors, Feb 1, 2010.

  1. MacRumors macrumors bot


    Apr 12, 2001

    9 to 5 Mac reports that Apple has updated its App Store Review Status clock on its iPhone developer news page, now offering aggregate data for app review processing time for both new applications and updates over the past week.


    Previously, the review status widget offered only a single number displaying the percentage of applications currently being approved within two weeks of submission. The new wording of the status indicator leaves some question, however, about whether it continues to refer to an approval rate as it implied previously or if the data refers strictly to Apple having reviewed submissions.

    Article Link: Apple Offers Additional Aggregate Info On App Store Submission Review Status
  2. big_malk macrumors 6502a

    Aug 7, 2005
    I don't get the difference? Whether it means '99% have been approved' or '99% have been reviewed, but not necessarily approved'?
  3. akacaj macrumors regular


    Dec 21, 2008
    I think its pretty clear that they mean reviewed. It would make no sense to boast about the % of apps they are approving. Because that could imply two things.
    A. They are getting more lenient.
    B. They are getting more apps they like.

    I can tell you from experience that for the past month every new app / update that I have submitted has been approved or rejected within 3 or 4 days. That is a huge improvement over last year where in some cases it took over 1 month.
  4. ct2k7 macrumors 603

    Aug 29, 2008
    City of London
    To give a better view of Apple, I'd go with the latter.

    Again, how does this help me as a developer?
  5. batchtaster macrumors 65816

    Mar 3, 2008
    Because the contention is that Apple is sitting on app approvals for weeks at a time, doing nothing. If they have reviewed X% in 7 days, then that percentage should be either approved, or rejected with feedback. Either way, you should know something.

    As with the whole Greenpeace thing, Apple is just being more vocal about what they're doing, to combat the illusion some people are casting about how the review/approval process is a big black hole for everything and everyone.

    Which is to say that you, as a developer when considering your iPhone development plans, should put the reports of exceptions/corner-cases into the appropriate context of all the others: 1% vs 99%. That is, it happens, but it's not typical.

    In IT, you only hear about problems. When something is working, you hear nothing. If these numbers are accurate, then that's likely what is happening here: that the 1% are extremely vocal (and it usually gets blown out by the bloggers and news sites), but there's a silent majority where things are clicking along happily.
  6. johnfrombeyond macrumors newbie

    Jul 30, 2009
    Things are getting better

    I can also chime in that turnaround times on app submissions as well as other developer-releated email inquiries have become dramatically faster in 2010. Seemes like they are no longer behind the eight ball and are keeping up quite well. I hope this continues! (but with the introduction of the iPad there may be a surge of developer submissions)

  7. rmcq macrumors newbie

    Jul 15, 2009
    I've had 4 or 5 app submissions so far this year.

    All of them have been approved within 7 days, some within 2 days.

    Last year approvals took 2 weeks.

    My feeling is that Apple have a new standard of 7 days they're working on, rather than the old standard of 14 days.

    Or, it could just be that they've employed a lot of extra reviewers for the onslaught of iPad apps in a couple of months.
  8. Darkroom Guest


    Dec 15, 2006
    Montréal, Canada
    *still thinks it's an automated process, that apps are approved/rejected by AI*
  9. applefan69 macrumors 6502a


    Oct 9, 2007
    Medicine Hat
    lol just like steve jobs is a robot
  10. Mr. Zorg macrumors regular

    Mr. Zorg

    Sep 5, 2007
    That's awesome. Now, if only I had a good idea for my next app. :-(

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