Apple Offers Discounts on Hachette Pre-Orders Amid Publisher's Dispute With Amazon

Discussion in ' News Discussion' started by MacRumors, Jun 17, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple is offering discounts on several popular e-books from Hachette Book Group, the publisher currently embroiled in a dispute with Amazon. As noted by Re/code, Apple is promoting a sale on several Hachette titles under a "Popular Pre-Orders: $9.99 or Less" section in the book section of the iTunes Store, which includes upcoming titles from major authors like James Patterson, Michael Connelly, and J.K. Rowling (under pen name Robert Galbraith).

    While Apple does not specifically mention the books on sale are published by Hachette, every book in the 26-book section is indeed a Hachette title. An Apple PR representative confirmed the promotion to Re/code, but declined to discuss pricing or other details.

    For those unfamiliar with the dispute, Amazon and Hachette have been at war for the last month, after negotiations over profit-sharing failed. Amazon has since refused to take pre-order sales of Hachette books and has also ceased discounting existing Hachette titles, leading to much higher prices, in an effort to get Hachette to agree to better terms.
    Amazon released a public statement in May, noting that it was not optimistic about resolving the disagreement with Hachette in the near future. That means Amazon customers must pay more for Hachette books and must wait for books to be launched to make a purchase, a situation that benefits Apple as it is still able to offer customers pre-orders on popular titles.

    Article Link: Apple Offers Discounts on Hachette Pre-Orders Amid Publisher's Dispute With Amazon
  2. ActionableMango macrumors 604


    Sep 21, 2010
    Wait, Apple iBooks might possibly take a tiny, temporary, and nearly inconsequential part of the market away from the behemoth that is Amazon?

    Time for the DOJ to step in again and smack down Apple!
  3. pubwvj macrumors 68000


    Oct 1, 2004
    Mountains of Vermont
  4. cube macrumors G5

    May 10, 2004
    I prefer paying full price for an ebook I can read on any device, that getting a discount to be locked to Apple.
  5. Oletros macrumors 603


    Jul 27, 2009
    Premià de Mar
    If they would have done that since the start no case would have been possible.
  6. kerrikins macrumors 65816

    Sep 22, 2012
    I'm annoyed with Amazon over this whole thing, so good for Apple. :)
  7. mdriftmeyer macrumors 68030


    Feb 2, 2004
    Pacific Northwest
    I was wondering when this move was going to happen. Now with the settlement it makes sense.
  8. Frisco macrumors 68020

    Sep 24, 2002
    Amazon is the new Walmart. Don't forget Walmart put Rubbermaid out of business because RM refused to succumb to Walmarts demand on crazy low prices (RM would be selling at a loss).

    The Rubbermaid name was bought my another company. So when people see the RM brand in stores today they think it is a quality product, but's it's just cheap products with the RM name on it.
  9. AllergyDoc macrumors 6502a


    Mar 17, 2013
    Utah, USA
    And yet, the dispute is centered around pricing, with Hachette (and every other big publishing house) wanting Amazon to sell their eBooks for higher prices. Imagine a Hachette representative stopping by a brick and mortar store and demanding the proprietor raise the prices on their books or they'd pull them out of the store.
  10. dumastudetto macrumors 68020

    Aug 28, 2013
  11. theheadguy macrumors 65816

    Apr 26, 2005
    Using a bb gun.
  12. AdonisSMU macrumors 603

    Oct 23, 2010
    Writers have to eat not just amazon developers.
  13. BaldiMac macrumors 604


    Jan 24, 2008
    What does the settlement have to do with it?

    The settlement with the states and consumers simply avoids additional trials. It is tied to the outcome of Apple's appeals in the DOJ case. If Apple wins their appeals, than they pay nothing as part of the settlement. If they lose, they pay up a pre-determined amount.
  14. GeneralChang macrumors 65816

    Dec 2, 2013
    Of course, Amazon forcing publishers to sell at such low prices doesn’t really hurt the publisher. Oh no, they pass that pain on to the authors. The whole publishing industry is broken, and Amazon is NOT helping matters.
  15. ChrisA macrumors G4

    Jan 5, 2006
    Redondo Beach, California
    Even at $9.95 e-books are over priced. The paper back version has the same content. It took the author as much time to write AND there is the cost of paper and shipping. The e-book should sell at the price lower then even a paper back.

    For those who can wait the public library is the best option.
  16. powerslave12r macrumors 6502

    Sep 19, 2010
    I personally choose to go and purchase ebooks from the specific publishers. For a slightly higher price, I can get the pdf/epub/mobi file.

    No need to be forced into using the Kindle app. Yuck.
  17. Small White Car macrumors G4

    Small White Car

    Aug 29, 2006
    Washington DC
    Software developers have this right. Rovio is allowed to decide what price Angry Birds is sold at.

    Do you:

    A) disagree with that system and think software developers should lose that right?


    B) Think that writing a book is different than writing software and should have different rules in stores?

    Just curious.
  18. pdaholic macrumors 6502a


    Jun 22, 2011
    Great idea that I never thought of...I also dislike the kindle app. At least with the iBooks app I can vertically scroll.
  19. handsome pete macrumors 68000

    Aug 15, 2008
    I don't understand the allure of pre-orders unless you get some added benefit/material. Do book pre-orders provide any of this, or are they just as pointless as the iTunes movie pre-orders?
  20. UKgaryb macrumors regular

    Dec 13, 2013
    Manchester, UK
    This is Amazon becoming a monopolistic company, their website isn't particularly any good anymore; trying buying an actual genuine accessory.... too much junk on there, Prime is over priced and the website needs dragging out of the 90's.
  21. IJ Reilly macrumors P6

    IJ Reilly

    Jul 16, 2002
    Are books now "launched" instead of published?
  22. i4m macrumors regular

    Jun 12, 2013

    I for one like low prices...
  23. silentbob007 macrumors regular

    Jul 31, 2010
    Little Rock, AR
    A bit of either/or logical fallacy on display here ... those are not the only two options available. For example, I could say that Rovio can charge a distributor whatever they want. After that, a distributor can charge whatever they want for the product. Now it gets a bit more gray when it comes to a % model, but frankly, if a publisher does like the model, they don't have to sell via that outlet. Since there ARE other outlets, it is not a monopoly.
  24. coolfactor macrumors 68040

    Jul 29, 2002
    Vancouver, BC CANADA
    And what's wrong with being locked to Apple when Apple is providing the best devices available? You are not locked to using only one device.

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